Madrock Safeguard
FailThe top 5 products take 89% of clicks, so Madrock Safeguard is a Fail.
- Flapen Score
- 34 / 100Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 4734
- Market size
- $52K/yr32K searches / yr
- 90-day growth
- +20.2%search demand this quarter
- Competition
- 89%top-5 click share · 8 brands · 25 sellers
Flapen Score
Madrock Safeguard against its category
The dotted line is the Sports & Outdoors average. Past it, Madrock Safeguard is stronger. Inside it, weaker.
Market
The Madrock Safeguard market on Amazon at a glance
Shoppers on Amazon United States searched for Madrock Safeguard 32K times last year and spent an estimated $52K. The top 5 brands take 93% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- +20.2%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $52Ka year
- Top search term
- madrock safeguard17K searches a year
02 · Price
A sale here is worth $87.48.
Listings sell for $87.48 on average, from $39.32 to $192.60. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $87.48 that is $0 to $9K a year per listing.
- Average price
- $87.48inside the $15 to $100 sweet spot
- Price range
- $39.32–$192.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Climbing. It carries 255 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #104in Climbing
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 255per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Madrock Safeguard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mad Rock Safeguard Belay Device
- Price
- $107.75
- Rating
- 4.8/5
- Reviews
- 280
- Age
- 7y ago

MUDDY The Safeguard Treestand Safety Harness Nylon Black XL
- Price
- $67.49
- Rating
- 4.6/5
- Reviews
- 221
- Age
- 11y ago

Mad Rock Lifeguard Belay Device
- Price
- $93.31
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 11y ago

PETZL RIG Descender - Yellow (Standard)
- Price
- $192.60
- Rating
- 4.7/5
- Reviews
- 523
- Age
- 8y ago

KAILAS Airo Rock Climbing Harness Men Mountaineering Tree Ice Climbing Women Half Body Safety Belt Rappelling Large Denim Black
- Price
- $69.66
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 2y ago
Trending
estimated 90-day click momentum
KAILAS Airo Rock Climbing Harness Men Mountaineering Tree Ice Climbing Women Half Body Safety Belt Rappelling Large Denim Black
- Price
- $69.66
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 2y ago

Kezhiho Steel Toe Work Shoes for Men Women Air Cushion Lightweight Breathable Puncture Proof Slip Resistant Construction Industrial Safety Shoes (D0230236)
- Price
- $39.32
- Rating
- 4.2/5
- Reviews
- 389
- Age
- 3y ago

K-Swiss Mens Tubes Sport Training Shoe Red/Black 13 M
- Price
- $69.26
- Rating
- 4.4/5
- Reviews
- 317
- Age
- 3y ago

MUDDY The Safeguard Treestand Safety Harness Nylon Black XL
- Price
- $67.49
- Rating
- 4.6/5
- Reviews
- 221
- Age
- 11y ago

ProClimb Figure 8 Descender | Stainless Steel | Rappelling and Rescue | 50 kN | Bent Ear Design
- Price
- $48.46
- Rating
- 4.8/5
- Reviews
- 305
- Age
- 22y ago
Newest
by launch date
KAILAS Airo Rock Climbing Harness Men Mountaineering Tree Ice Climbing Women Half Body Safety Belt Rappelling Large Denim Black
- Price
- $69.66
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 2y ago

Kezhiho Steel Toe Work Shoes for Men Women Air Cushion Lightweight Breathable Puncture Proof Slip Resistant Construction Industrial Safety Shoes (D0230236)
- Price
- $39.32
- Rating
- 4.2/5
- Reviews
- 389
- Age
- 3y ago

K-Swiss Mens Tubes Sport Training Shoe Red/Black 13 M
- Price
- $69.26
- Rating
- 4.4/5
- Reviews
- 317
- Age
- 3y ago

TRANGO Vergo Belay Device (Black 8.9-10.7 mm Ropes) - Rock Climbing Rappelling Protection
- Price
- $99.47
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 6y ago

Mad Rock Safeguard Belay Device
- Price
- $107.75
- Rating
- 4.8/5
- Reviews
- 280
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
25
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
5%
- Mad Rock53%
- Muddy27%
- PETZL5%
- KAILAS4%
- TRANGO4%
- Kezhiho3%
- Open — no brand owns it (2 brands, 5%)
Demand
Madrock Safeguard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 9.5× · 8 of 12 months tracked
Search terms
Top Madrock Safeguard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- madrock safeguard17K/yr
- mad rock safeguard10K/yr
- madrock safeguard descender4K/yr
Reviews and returns
What reviews say buyers love and hate about Madrock Safeguard
We read the reviews and the return reasons for every product selling here.
“Also, because of tightening the straps so much, I had all these loose, dangling straps everywhere with no retention loops to manage them”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Madrock Safeguard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









