Madrock Safeguard
FailThe top 5 products take 89% of clicks, so Madrock Safeguard is a Fail.
- Flapen Score
- 34 / 100Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 4734
- Market size
- $52K/yr32K searches / yr
- 90-day growth
- +20.2%search demand this quarter
- Competition
- 89%top-5 click share · 8 brands · 25 sellers
Flapen Score
Madrock Safeguard against its category
The dotted line is the Sports & Outdoors average. Past it, Madrock Safeguard is stronger. Inside it, weaker.
Market
The Madrock Safeguard market on Amazon at a glance
Shoppers on Amazon United States searched for Madrock Safeguard 32K times last year and spent an estimated $52K. The top 5 brands take 93% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- +20.2%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $52Ka year
- Top search term
- madrock safeguard17K searches a year
02 · Price
A sale here is worth $87.48.
Listings sell for $87.48 on average, from $39.32 to $192.60. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $87.48 that is $0 to $9K a year per listing.
- Average price
- $87.48inside the $15 to $100 sweet spot
- Price range
- $39.32–$192.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Climbing. It carries 255 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #104in Climbing
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 255per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Madrock Safeguard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
25
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
5%
- Brand 153%
- Brand 227%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 63%
- Open — no brand owns it (2 brands, 5%)
Demand
Madrock Safeguard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 9.5× · 8 of 12 months tracked
Search terms
Top Madrock Safeguard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- madrock safeguard17K/yr
- mad rock safeguard10K/yr
- madrock safeguard descender4K/yr
Reviews and returns
What reviews say buyers love and hate about Madrock Safeguard
We read the reviews and the return reasons for every product selling here.
“Also, because of tightening the straps so much, I had all these loose, dangling straps everywhere with no retention loops to manage them”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Madrock Safeguard questions
Answered from the same tracked data.