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Lunge Line for Horse

Fail

Shoppers spend an estimated $62K a year here, so Lunge Line for Horse is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$62K/yr81K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
63%top-5 click share · 10 brands · 23 sellers

Flapen Score

Lunge Line for Horse against its category

The dotted line is the Sports & Outdoors average. Past it, Lunge Line for Horse is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lunge Line for Horse market on Amazon at a glance

Shoppers on Amazon United States searched for Lunge Line for Horse 81K times last year and spent an estimated $62K. The top 5 brands take 89% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
3.8%
Market size, estimated
$62Ka year
Peak month
May1.1× the quietest month
Top search term
lunge line for horse46K searches a year

02 · Price

A sale here is worth $20.31.

Listings sell for $20.31 on average, from $8.49 to $40.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.31 that is $2K to $5K a year per listing.

Average price
$20.31inside the $15 to $100 sweet spot
Price range
$8.49–$40.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #15 within Other Sports. It carries 2,929 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#15in Other Sports
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
2,929per listing
Listings tracked
22

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Lunge Line for Horse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

23

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

7%

  • Brand 148%
  • Brand 224%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 7%)

Demand

Lunge Line for Horse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Lunge Line for Horse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lunge line for horse46K/yr
  • horse lunge line19K/yr
  • lunge line16K/yr

Reviews and returns

What reviews say buyers love and hate about Lunge Line for Horse

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“Poor quality swivel”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lunge Line for Horse questions

Answered from the same tracked data.