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Louisville Cardinals

Fail

Demand is soft, at -17.0% this quarter, so Louisville Cardinals is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$174K/yr157K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
43%top-5 click share · 20 brands · 590 sellers

Flapen Score

Louisville Cardinals against its category

The dotted line is the Sports & Outdoors average. Past it, Louisville Cardinals is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Louisville Cardinals market on Amazon at a glance

Shoppers on Amazon United States searched for Louisville Cardinals 157K times last year and spent an estimated $174K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
1.6%
Market size, estimated
$174Ka year
Peak month
December6.7× the quietest month
Top search term
university of louisville25K searches a year

02 · Price

A sale here is worth $71.54.

Listings sell for $71.54 on average, from $7.10 to $392.21. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $71.54 that is $0 to $7K a year per listing.

Average price
$71.54inside the $15 to $100 sweet spot
Price range
$7.10–$392.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #446 within Baseball. It carries 718 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
91%
Out of stock, average day
9.9%
Average rank
#446in Baseball
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
718per listing
Listings tracked
45

04 · Newcomers

7 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
13
Successful launches
7Amazon's first-year sales bar
Average brand age
65 months

Products

Top Louisville Cardinals products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$17K$26K$35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

590

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 75%

Open market

21%

  • Louisville Slugger38%
  • University of Louisville16%
  • adidas11%
  • YouTheFan6%
  • TCK6%
  • Desert Cactus3%

Demand

Louisville Cardinals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Louisville Cardinals search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • university of louisville25K/yr
  • louisville22K/yr
  • louisville cardinals47K/yr
  • university of louisville apparel17K/yr
  • u of louisville merchandise7K/yr
  • louisville cardinals apparel33K/yr
  • university of louisville merchandise6K/yr

Reviews and returns

What reviews say buyers love and hate about Louisville Cardinals

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Taste-Overall”
35%of negative reviews mention “Durability”
1.1%of orders come back
“Broke second day of use”
A buyer, on “Durability”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Louisville Cardinals questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data