Lizard Skin Bar Tape
Worth a lookShows a sweet-spot price point ($39.25 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$39.25avg listing price — sweet spot $15–$100
Price range
Incredible$16.93–$53.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good574.45avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+39.4%90-day search growth — must beat 0% to launch
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$201K$201K/yr · 110K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Is lizard skin bar tape profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lizard skin bar tape is a $201K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lizard skin bar tape market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $157K–$196K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #245
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 70%
- Out of stock
- 2.4%
- Avg brand age
- 75 months
- Avg seller age
- 155 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
7 rising
Sellers
73
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
39%
Top 20: 75%
Open market
1%
- Supacaz53%
- Lizard Skins24%
- Zipp9%
- SILCA7%
- Fizik4%
- BIESVOY1%
- Open — no brand owns it (1 brand, 1%)
lizard skin bar tape demand & seasonality
Weekly Amazon search volume, last 98 weeks — +39.4% search growth over the last 90 days.Peak months: May, Jul · busiest ÷ quietest = 1.9×
Top lizard skin bar tape search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- supacaz bar tape37K/yr
- lizard skin bar tape21K/yr
- supacaz super sticky kush7K/yr
- supacaz10K/yr
- enve bar tape8K/yr
- silca bar tape7K/yr
- lizard skins bar tape5K/yr
- zipp bar tape4K/yr
- supacaz super sticky kush bar tape4K/yr
- zipp service course bar tape3K/yr
Top lizard skin bar tape products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Supacaz Super Sticky Kush Black Bar Tape - Cycling Road Bike Handlebar Grip Tape Wrap
Supacaz$40.194.6★1,934 rev
Supacaz Super Sticky Kush Gravel Bar Tape - Cycling Road Bike Handlebar Grip Tape Wrap
Supacaz$40.804.6★115 rev
Lizard Skins Unisexs DSP Bar V2 Handlebar Grip Tape Jet Black One Size DSPCY
Lizard Skins$40.604.5★475 rev
Zipp Service Course Bar Tape CX Black
Zipp$30.924.8★597 rev
Supacaz Super Sticky Kush Star Fade Red Bar Tape - Cycling Road Bike Handlebar Grip Tape Wrap
Supacaz$42.464.7★1,862 rev
Newest
by launch date
Lizard Skins DSP Ultra 1.8mm Bat Grip Next-Gen Durasoft Polymer Baseball & Softball Bat Tape (Navy 1.8)
Lizard Skins$16.931,051 rev
Supacaz Super Sticky Kush Blue Refractor Splat Bar Tape - Cycling Road Bike Handlebar Grip Tape Wrap
Supacaz$46.7744 rev
Supacaz Super Sticky Kush - Splat - Oil Slick + Oil Slick Star Plugz
Supacaz$47.3738 rev
Supacaz Super Sticky Kush White Splat Bar Tape - Cycling Road Bike Handlebar Grip Tape Wrap
Supacaz$45.7131 rev
Supacaz Super Sticky Kush Gravel Bar Tape - Cycling Road Bike Handlebar Grip Tape Wrap
Supacaz$40.80115 rev
Trending
90-day click momentumLizard Skins DSP Ultra 1.8mm Bat Grip Next-Gen Durasoft Polymer Baseball & Softball Bat Tape (Navy 1.8)
Lizard Skins$16.934.8★
Lizard Skins Unisexs DSP Bar V2 Handlebar Grip Tape Cool Gray 2.5 mm DSPCY232
Lizard Skins$39.314.7★
Fizik Tempo Microtex Classic Road Bike Performance bar Tape Black 2mm
Fizik$28.524.5★
Lizard Skins Tape and Plugs Bar Tape Black
Lizard Skins$41.604.5★
Lizard Skins DSP Bartape 3.2mm Adult Unisex Cobalt Blue Single DSPCY
Lizard Skins$42.404.7★
What reviews say buyers love and hate about lizard skin bar tape
What buyers praise and complain about, mined from review topics.What buyers love
“Great grip”
“Good quality and beautiful pattern”
“Always a great option for tape”
“Quick and easy”
“cushion that works for me”
“more comfort”
“comes in so many colors”
“Easy to install”
“definitely worth it”
“Durable and looks great”
What buyers complain about
“that is not very sticky at all”
“bulky grip tape”
“making it quite difficult to work with”
“a bit thin”
“Dont last”
“nowhere near the comfort of the Silca”
“having very little stretch”
“The instructions say not to stretch tape”
“A little pricey”
“It has a very thin strip of adhesive”
Top return reasons
Common lizard skin bar tape questions
- Is lizard skin bar tape profitable to sell on Amazon United States?
- The niche generates $201K/yr across 44 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +39.4%. Flapen's verdict: Worth a look (56/100).
- How competitive is the lizard skin bar tape niche?
- 7 brands and 73 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in lizard skin bar tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Grip, Ease Of Use. The return rate is 2.2%.
- When does demand for lizard skin bar tape peak?
- Demand peaks in May–Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the lizard skin bar tape niche?
- Listings span $16.93–$53.56; the average listing price is $39.25 (sweet spot $15–$100). The average incumbent carries 574 reviews — the moat a new listing must climb.