Is livewell pump profitable to sell on Amazon United States?

The niche generates $297K/yr across 32 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +63.1%. Flapen's verdict: Worth a look (61/100).

How competitive is the livewell pump niche?

12 brands and 136 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in livewell pump?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.2%.

When does demand for livewell pump peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.4× the quietest.

What does it cost to enter the livewell pump niche?

Listings span $18.10–$183.67; the average listing price is $42.98 (sweet spot $15–$100). The average incumbent carries 264 reviews — the moat a new listing must climb.

Livewell Pump

Worth a look

Shows a sweet-spot price point ($42.98 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$42.98

avg listing price — sweet spot $15–$100

Review moat

Great264

avg incumbent reviews — the moat a new listing must climb

Growth

Great+63.1%

90-day search growth — must beat 0% to launch

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$297K

$297K/yr · 227K searches

Price range

Okay$18.10–$183.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Is livewell pump profitable on Amazon?

According to Flapen's Amazon United States niche tracking, livewell pump is a $297K/yr Amazon United States market (227K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

livewell pump market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $258K–$344K; units × avg price
Conversion rate: 3.0%
Avg BSR: #97
Page quality: 0%
Prime: 91%
Sponsored: 81%
Out of stock: 10.1%
Avg brand age: 58 months
Avg seller age: 162 days

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

136

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

43%

Top 20: 89%

Open market

SEAFLO53%
attwood17%
Jabsco7%
Yaegoo5%
Retisee5%
Amarine Made5%
Open — no brand owns it (6 brands, 9%)

livewell pump demand & seasonality

Weekly Amazon search volume, last 104 weeks — +63.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.4×

Open Trend

Top livewell pump search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

livewell pump71K/yr +68.5%2.5% conv.
live well pump for boat46K/yr +57.4%2.4% conv.
livewell pump for boat29K/yr +43.0%2.5% conv.
live well pump19K/yr +88.9%2.1% conv.
aerator pump for livewell16K/yr +52.3%2.2% conv.
tsunami t800 livewell pump9K/yr +105.9%7.0% conv.
boat livewell pump8K/yr +65.1%2.2% conv.
bait tank pump7K/yr +62.2%0.6% conv.
boat aerator pump4K/yr +50.6%3.5% conv.
livewell aerator pump5K/yr +38.8%2.4% conv.

All search terms

Top livewell pump products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SEAFLO 04 Series 800 GPH Baitwell/Livewell Aerator Pump with Straight Intake 12V DC Saltwater/Freshwater Replaceable Cartridge Motor NPT Outlet CE & Rohs Certified 4-Year Warranty!

SEAFLO$29.724.5★416 rev

SEAFLO 05 Series 800 GPH Angled Baitwell/Livewell Pump- 12V DC Detachable Motor Corrosion-Resistant Submersible Aerator for Freshwater and Saltwater Use - CE & Rohs Certified-4 Year Warranty.

SEAFLO$29.834.6★737 rev

Attwood Tsunami Mk2 Aerator Pump T800 (12V) 800 GPH Thru-Hull Straight with Fittings (Elbow & Straight). Direct Replacement for Attwood 4650-7 5650-4

attwood$47.334.6★103 rev

Rule 46DR Replacement Motor - 800 GPH Livewell/Baitwell Pump - 12V Water-Cooled Motor with Stainless Steel Shaft - Easy Snap-In Cartridge for Tournament Series Livewell Pump

Jabsco$47.864.6★589 rev

Livewell Pump 12V 800GPH 4.0A Live Bait Tank Aerator Submersible Cartridge Boat Bilge Pump

Yaegoo$28.624.4★209 rev

Newest

by launch date

SEAFLO 04 Series 12V 600 GPH Baitwell Livewell Pump High Flow Aerator Pump for Boats Marine Fishing Tanks Cartridge Motor Design Easy Maintenance Corrosion Resistant Housing 4 Year Warranty

SEAFLO$24.7918 rev

6mo ago

SEAFLO 05 Series 600GPH 90 Degree Angled Baitwell/Livewell Pump- 12V DC Detachable Motor Corrosion-Resistant Submersible Aerator For Freshwater and Saltwater Use-CE & Rohs Certified-4 Year Warranty

SEAFLO$29.735 rev

6mo ago

SEAFLO 13C Series 800 GPH Livewell Pump - Extended Tee 12V 1 Inch Outlet 9 ft Head 3.5A Anti Airlock Cartridge Motor Marine Baitwell Aerator Pump 4 Year Warranty

SEAFLO$26.758 rev

8mo ago

SEAFLO 12V 800 GPH Bilge/Livewell/Baitwell Pump Replacement Cartridge Motor Fits SEAFLO Models: SFBP1-G800-03 SFBP1-G800-04 & SFBP1-G800-05 Quick-Click Installation 4-Year Warranty

SEAFLO$19.7432 rev

1y ago

Rule 601FC Livewell Pump for Boat Series 500 GPH/Straight Seacock Flow

Rule$62.625 rev

1y ago

What reviews say buyers love and hate about livewell pump

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent Pump”

Size-Overall14%

“Exact Fit”

Value For Money10%

“Worth the money”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product8%

“Works as it should”

Assembly/Installation6%

“Easy to set up”

Efficiency5%

“It does a good job”

Noise Level4%

“The pump is also impressively quiet”

Pressure3%

“Nice pump kit”

Durability3%

“and durable”

What buyers complain about

Durability15%

“Mine broke due to salt”

Quality-Overall14%

“Not well made”

Size-Overall10%

“wrong size for my boat”

Functionality-Overall8%

“Did not work”

Strength8%

“not super strong that will kill the bait”

Product Condition6%

“neither the original order nor the replacement came in a box”

Assembly/Installation5%

“Would not purchase for seackock installation”

Mounting4%

“The way my transom is set up I do not have enough clearance To mount properly”

Leak-Proof4%

“almost sank my boat leaks water in the pump never even used it took my boat out”

Advertised Vs Actual Product4%

“False Advertising”

Top return reasons

Size-Overall42%

Compatibility-Overall11%

Functionality-Overall9%

Defective Material/Parts8%

Advertised Vs Actual Product6%

Product Condition4%

Value For Money3%