Liverpool
Worth a lookShows a sweet-spot price point ($47.27 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Avg price
Great$47.27avg listing price — sweet spot $15–$100
Review moat
Great252.33avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Price range
Great$20.63–$126.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$490K$490K/yr · 767K searches
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Is liverpool profitable on Amazon?
According to Flapen's Amazon United States niche tracking, liverpool is a $490K/yr Amazon United States market (767K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
liverpool market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $591K–$709K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #10,660
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 49%
- Out of stock
- 9.2%
- Avg brand age
- 43 months
- Avg seller age
- 150 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
77
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
39%
Top 20: 81%
Open market
2%
- adidas56%
- UGP Campus Apparel21%
- Liverpool F.C.15%
- Icon Sports2%
- GOALMASTERS2%
- Generic2%
- Open — no brand owns it (2 brands, 2%)
liverpool demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 5.3×
Top liverpool search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- liverpool250K/yr
- liverpool jersey134K/yr
- liverpool fc88K/yr
- liverpool hat29K/yr
- liverpool shirt21K/yr
- liverpool jersey men14K/yr
- liverpool fc shirt15K/yr
- liverpool fc merchandise116K/yr
- liverpool fc hat13K/yr
- liverpool merch10K/yr
Top liverpool products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Liverpool FC 25/26 Mens Home Jersey (US Alpha Medium Regular Regular Strawberry Red)
adidas$70.514.6★16 rev
adidas Liverpool FC 25/26 Mens Home Jersey (US Alpha Large Regular Regular Strawberry Red)
adidas$73.744.6★16 rev
UGP Campus Apparel Liverpool UK Home Kit World Classic Soccer Football Arch Cup T Shirt - X-Large - Cardinal
UGP Campus Apparel$24.204.5★1,072 rev
UGP Campus Apparel Liverpool UK Home Kit World Classic Soccer Football Arch Cup T Shirt - 2X-Large - Cardinal
UGP Campus Apparel$24.604.5★1,072 rev
adidas Liverpool FC 25/26 Mens Away Jersey (US Alpha Medium Regular Regular Wonder White)
adidas$74.714.9★18 rev
Newest
by launch date
Red Long Sleeve - Mens Soccer Jersey - Fan Version Shirt for Game Day Training or Casual Wear - 2007/08 - M
Generic$48.5722 rev
Adidas Liverpool Lifestyler Jersey
adidas$77.410 rev
Liverpool FC 25/26 Third Jersey
adidas$81.7412 rev
adidas Liverpool FC 25/26 Mens Home Jersey (US Alpha Medium Regular Regular Strawberry Red)
adidas$70.5116 rev
adidas Liverpool FC 25/26 Mens Home Jersey (US Alpha Large Regular Regular Strawberry Red)
adidas$73.7416 rev
Trending
90-day click momentumAdidas Liverpool Lifestyler Jersey
adidas$77.410.0★
Red Long Sleeve - Mens Soccer Jersey - Fan Version Shirt for Game Day Training or Casual Wear - 2007/08 - M
Generic$48.575.0★
adidas Mens Manchester United 25/26 Home Football Jersey (US Alpha Large Regular Red)
adidas$40.424.5★
adidas Liverpool FC 25/26 Youth Home Jersey (US Alpha Small Regular Strawberry Red)
adidas$55.275.0★
adidas Mens Liverpool FC Seasonal Graphic T-Shirt Wonder White Medium
adidas$31.034.3★
What reviews say buyers love and hate about liverpool
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality Shirt”
“Excellent fit”
“Premium Quality & Comfort: The fabric is incredibly soft, breathable, and lightweight”
“Exactly as advertised”
“This ski hat is warm and comfortable, and it works well for cold weather”
“Loved the quality and color”
“Great hat for the price”
“printed perfectly”
“It's a nice weight”
“adjustable for all fans”
What buyers complain about
“This ball popped only two I days after receiving it while it is inside home”
“Poor quality”
“the wrong size for me”
Top return reasons
Common liverpool questions
- Is liverpool profitable to sell on Amazon United States?
- The niche generates $490K/yr across 39 tracked products. 12 of 18 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the liverpool niche?
- 8 brands and 77 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in liverpool?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.8%.
- When does demand for liverpool peak?
- Demand peaks in Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the liverpool niche?
- Listings span $20.63–$126.49; the average listing price is $47.27 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.