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Liverpool

Maybe

Products sell for $47.27 on average, inside the sweet spot. But the top 5 brands take 97% of clicks, so Liverpool is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 8,101 Sports & Outdoors niches · +3 vs the category median of 47
Market size
$490K/yr767K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
39%top-5 click share · 8 brands · 77 sellers

Flapen Score

Liverpool against its category

The dotted line is the Sports & Outdoors average. Past it, Liverpool is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liverpool market on Amazon at a glance

Shoppers on Amazon United States searched for Liverpool 767K times last year and spent an estimated $490K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 767K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $490K a year.

Searches, last 12 months
767K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
1.4%
Market size, estimated
$490Ka year
Peak month
December5.3× the quietest month
Top search term
liverpool250K searches a year

02 · Price

A sale here is worth $47.27.

Listings sell for $47.27 on average, from $20.63 to $126.49. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $47.27 that is $5K to $12K a year per listing.

Average price
$47.27inside the $15 to $100 sweet spot
Price range
$20.63–$126.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #10,660 within Jerseys. It carries 252 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
77%
Out of stock, average day
9.2%
Average rank
#10,660in Jerseys
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
252per listing
Listings tracked
39

04 · Newcomers

12 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
12Amazon's first-year sales bar
Average brand age
43 months

Products

Top Liverpool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

77

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

39%

Top 20: 81%

Open market

2%

  • Brand 156%
  • Brand 221%
  • Brand 315%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Liverpool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.3×

Search terms

Top Liverpool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liverpool250K/yr
  • liverpool jersey134K/yr
  • liverpool fc88K/yr
  • liverpool hat29K/yr
  • liverpool shirt21K/yr
  • liverpool jersey men14K/yr
  • liverpool fc shirt15K/yr
  • liverpool fc merchandise116K/yr
  • liverpool fc hat13K/yr
  • liverpool merch10K/yr

Reviews and returns

What reviews say buyers love and hate about Liverpool

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Durability”
1.8%of orders come back
“This ball popped only two I days after receiving it while it is inside home”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Liverpool questions

Answered from the same tracked data.