Liverpool
MaybeProducts sell for $47.27 on average, inside the sweet spot. But the top 5 brands take 97% of clicks, so Liverpool is a Maybe.
- Flapen Score
- 50 / 100Top 39% of 8,101 Sports & Outdoors niches · +3 vs the category median of 4750
- Market size
- $490K/yr767K searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 39%top-5 click share · 8 brands · 77 sellers
Flapen Score
Liverpool against its category
The dotted line is the Sports & Outdoors average. Past it, Liverpool is stronger. Inside it, weaker.
Market
The Liverpool market on Amazon at a glance
Shoppers on Amazon United States searched for Liverpool 767K times last year and spent an estimated $490K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 767K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $490K a year.
- Searches, last 12 months
- 767K
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $490Ka year
- Peak month
- December5.3× the quietest month
- Top search term
- liverpool250K searches a year
02 · Price
A sale here is worth $47.27.
Listings sell for $47.27 on average, from $20.63 to $126.49. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $47.27 that is $5K to $12K a year per listing.
- Average price
- $47.27inside the $15 to $100 sweet spot
- Price range
- $20.63–$126.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
49% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #10,660 within Jerseys. It carries 252 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 49%
- Prime listings
- 77%
- Out of stock, average day
- 9.2%
- Average rank
- #10,660in Jerseys
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 252per listing
- Listings tracked
- 39
04 · Newcomers
12 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Liverpool products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
adidas Liverpool FC 25/26 Mens Home Jersey (US Alpha Medium Regular Regular Strawberry Red)
- Price
- $70.51
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 9mo ago

adidas Liverpool FC 25/26 Mens Home Jersey (US Alpha Large Regular Regular Strawberry Red)
- Price
- $73.74
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 9mo ago

UGP Campus Apparel Liverpool UK Home Kit World Classic Soccer Football Arch Cup T Shirt - X-Large - Cardinal
- Price
- $24.20
- Rating
- 4.5/5
- Reviews
- 1,072
- Age
- 8y ago

UGP Campus Apparel Liverpool UK Home Kit World Classic Soccer Football Arch Cup T Shirt - 2X-Large - Cardinal
- Price
- $24.60
- Rating
- 4.5/5
- Reviews
- 1,072
- Age
- 8y ago

adidas Liverpool FC 25/26 Mens Away Jersey (US Alpha Medium Regular Regular Wonder White)
- Price
- $74.71
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Adidas Liverpool Lifestyler Jersey
- Price
- $77.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Red Long Sleeve - Mens Soccer Jersey - Fan Version Shirt for Game Day Training or Casual Wear - 2007/08 - M
- Price
- $48.57
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 4mo ago

adidas Mens Manchester United 25/26 Home Football Jersey (US Alpha Large Regular Red)
- Price
- $40.42
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 9mo ago

adidas Liverpool FC 25/26 Youth Home Jersey (US Alpha Small Regular Strawberry Red)
- Price
- $55.27
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago

adidas Mens Liverpool FC Seasonal Graphic T-Shirt Wonder White Medium
- Price
- $31.03
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 1y ago
Newest
by launch date
Red Long Sleeve - Mens Soccer Jersey - Fan Version Shirt for Game Day Training or Casual Wear - 2007/08 - M
- Price
- $48.57
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 4mo ago

Adidas Liverpool Lifestyler Jersey
- Price
- $77.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Liverpool FC 25/26 Third Jersey
- Price
- $81.74
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 9mo ago

adidas Liverpool FC 25/26 Mens Home Jersey (US Alpha Medium Regular Regular Strawberry Red)
- Price
- $70.51
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 9mo ago

adidas Liverpool FC 25/26 Mens Home Jersey (US Alpha Large Regular Regular Strawberry Red)
- Price
- $73.74
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
8 falling
Sellers
77
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 81%
Open market
2%
- adidas56%
- UGP Campus Apparel21%
- Liverpool F.C.15%
- Icon Sports2%
- GOALMASTERS2%
- Generic2%
- Open — no brand owns it (2 brands, 2%)
Demand
Liverpool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 5.3×
Search terms
Top Liverpool search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- liverpool250K/yr
- liverpool jersey134K/yr
- liverpool fc88K/yr
- liverpool hat29K/yr
- liverpool shirt21K/yr
- liverpool jersey men14K/yr
- liverpool fc shirt15K/yr
- liverpool fc merchandise116K/yr
- liverpool fc hat13K/yr
- liverpool merch10K/yr
Reviews and returns
What reviews say buyers love and hate about Liverpool
We read the reviews and the return reasons for every product selling here.
“This ball popped only two I days after receiving it while it is inside home”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liverpool questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









