Live Nightcrawlers
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$26.99avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$4.76–$87.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+66.2%90-day search growth — must beat 0% to launch
Review moat
Good576.61avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$60K$60K/yr · 125K searches
Is live nightcrawlers profitable on Amazon?
According to Flapen's Amazon United States niche tracking, live nightcrawlers is a $60K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
live nightcrawlers market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $81K–$108K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,245
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 76%
- Out of stock
- 4.1%
- Avg brand age
- 63 months
- Avg seller age
- 144 days
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
24
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
46%
Top 20: 90%
Open market
3%
- Berkley30%
- Uncle Jim's Worm Farm22%
- BESTBAIT19%
- Northland Tackle16%
- Surmen Legacy7%
- Generic4%
- Open — no brand owns it (3 brands, 3%)
live nightcrawlers demand & seasonality
Weekly Amazon search volume, last 104 weeks — +66.2% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.0×
Top live nightcrawlers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- nightcrawlers live worms25K/yr
- night crawlers live worms26K/yr
- nightcrawlers12K/yr
- night crawlers12K/yr
- live nightcrawlers11K/yr
- night crawlers live worms bulk6K/yr
- european nightcrawlers9K/yr
- bulk nightcrawlers5K/yr
- nightcrawlers for fishing4K/yr
- live nightcrawlers for fishing5K/yr
Top live nightcrawlers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Berkley Gulp! Floating Pinched Crawler Nightcrawler 2-Inch
Berkley$4.924.4★814 rev
Uncle Jims Worm Farm 100 Count Super Red European Nightcrawlers for Composting and Garden Soil Aeration | Large Nightcrawlers Improve Soil Structure and Quality for Healthier Gardens
Uncle Jim's Worm Farm$27.564.3★2,373 rev
Berkley PowerBait Power Nightcrawler Natural 6 (13 Count)
Berkley$5.654.5★813 rev
Northland Eye-Candy Nightcrawler Worm Natural Core
Northland Tackle$10.144.7★14 rev
BESTBAIT 150 Count Super Red European Nightcrawlers for Composting and Garden Soil Aeration Large Nightcrawlers Improve Soil Structure and Quality for Healthier Gardens
BESTBAIT$32.674.2★268 rev
Newest
by launch date
Surmen Legacy 1000 Count Live Super European Nightcrawlers for Composting or Fishing or Feed
Surmen Legacy$51.7513 rev
Surmen Legacy 120ct Canadian Nightcrawlers Worms (4-6 inch) - Fishing Bait or Pet Feed - 2 Day Shipping
Surmen Legacy$32.2312 rev
Northland Eye-Candy Nightcrawler Worm Natural Core
Northland Tackle$10.1414 rev
Northland Eye-Candy Nightcrawler Worm Natural
Northland Tackle$8.1214 rev
Northland Eye-Candy Nightcrawler Worm Black
Northland Tackle$4.7614 rev
Trending
90-day click momentum
BESTBAIT 60 Count Super Red European Nightcrawlers for Composting and Garden Soil Aeration Large Nightcrawlers Improve Soil Structure and Quality for Healthier Gardens
BESTBAIT$24.612.2★
Berkley Gulp! Crawler Fishing Soft Bait Nightcrawler 4
Berkley$7.204.2★
Northland Eye-Candy Nightcrawler Worm Natural
Northland Tackle$8.124.7★
Northland Eye-Candy Nightcrawler Worm Natural Core
Northland Tackle$10.144.7★
Northland Eye-Candy Nightcrawler Worm Black
Northland Tackle$4.764.7★
What reviews say buyers love and hate about live nightcrawlers
What buyers praise and complain about, mined from review topics.What buyers love
“Great Bait It Changed the Way I Fish for Stocked Trout”
“As advertised”
“Great deal”
“making your soil good for plants”
“They came with wonderful instructions”
“Arrived alive and good size”
“cleaner then worms”
“It is super simple to rehydrate”
“Easy to use”
“Very durable”
What buyers complain about
“So small”
“Not worth cost”
“Stinks”
“Very deceptive advertising”
“Small worms died within 2 weeks”
“Really thin”
“Disappointed in quality”
“They had no color”
“I ordered 100 euros and they arrived lifeless and dehydrated”
“They come in a plastic bag that leaked after it was opened because it would not reseal tight”
Top return reasons
Common live nightcrawlers questions
- Is live nightcrawlers profitable to sell on Amazon United States?
- The niche generates $60K/yr across 33 tracked products. 90-day search growth is +66.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the live nightcrawlers niche?
- 9 brands and 24 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in live nightcrawlers?
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.3%.
- When does demand for live nightcrawlers peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.0× the quietest.
- What does it cost to enter the live nightcrawlers niche?
- Listings span $4.76–$87.71; the average listing price is $26.99 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.