Liv Morgan
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.43avg listing price — sweet spot $15–$100
Price range
Incredible$18.36–$95.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great286.53avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Okay$251K$251K/yr · 583K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Is liv morgan profitable on Amazon?
According to Flapen's Amazon United States niche tracking, liv morgan is a $251K/yr Amazon United States market (583K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
liv morgan market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $219K–$291K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #3,554
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 13%
- Out of stock
- 1.4%
- Avg brand age
- 39 months
- Avg seller age
- 142 days
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
213
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
0%
- Mattel77%
- WWE20%
- Bleacher Creatures3%
- Open — no brand owns it (0%)
liv morgan demand & seasonality
Weekly Amazon search volume, last 64 weeks — -28.8% search growth over the last 90 days.Peak months: Jan, Apr, Dec · busiest ÷ quietest = 4.1×
Top liv morgan search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- dominik mysterio action figure116K/yr
- wwe womens action figures65K/yr
- liv morgan action figure67K/yr
- wwe action figures women42K/yr
- liv morgan57K/yr
- dominik mysterio57K/yr
- wwe girl action figures16K/yr
- wwe action figures dominik mysterio22K/yr
- wwe dominik mysterio action figure20K/yr
- wwe female action figures16K/yr
Top liv morgan products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mattel WWE Main Event Showdown Action Figures 2-Pack with Accessory Series #25 Dirty Dominik Mysterio & Liv Morgan Collectible Set 6-inch
Mattel$33.794.7★86 rev
Mattel WWE Dirty Dominik Mysterio Action Figure Main Event Series #160 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look
Mattel$25.694.8★272 rev
Mattel WWE Ultimate Edition Action Figure & Accessories Set Dirty Dominik Mysterio 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points
Mattel$40.084.7★66 rev
WWE Dirty Dominik Mysterio Mattel Elite Collection Greatest Hits Series 10 Wrestling Action Wrestler Figure Toy
WWE$41.715.0★3 rev
Mattel WWE Elite Action Figure & Accessories Series #123 Set 6-inch Collectible Nikki Bella with 25 Articulation Points & Swappable Hands
Mattel$24.214.6★41 rev
Newest
by launch date
WWE Top Picks Main Event Series 2026 Wave 3 Dirty Dominik Mysterio
WWE$24.901 rev
Mattel WWE Ultimate Edition Action Figure & Accessories Set Chelsea Green 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points
Mattel$35.403 rev
Mattel WWE Elite Action Figure & Accessories Series #125 Set 6-inch Collectible Giulia with 25 Articulation Points & Swappable Hands
Mattel$25.2237 rev
WWE Dirty Dominik Mysterio Mattel Elite Collection Greatest Hits Series 10 Wrestling Action Wrestler Figure Toy
WWE$41.713 rev
Mattel WWE Elite Action Figure & Accessories Series #125 Set 6-inch Collectible Stephanie Vaquer with 25 Articulation Points & Swappable Hands
Mattel$38.3820 rev
Trending
90-day click momentumMattel WWE Ultimate Edition Action Figure & Accessories Set Chelsea Green 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points
Mattel$35.405.0★
WWE Top Picks Main Event Series 2026 Wave 3 Dirty Dominik Mysterio
WWE$24.905.0★
Mattel WWE Elite Action Figure & Accessories Series #125 Set 6-inch Collectible Stephanie Vaquer with 25 Articulation Points & Swappable Hands
Mattel$38.384.8★
Mattel WWE Elite Action Figure & Accessories Series #125 Set 6-inch Collectible Giulia with 25 Articulation Points & Swappable Hands
Mattel$25.224.6★
WWE Dirty Dominik Mysterio Mattel Elite Collection Greatest Hits Series 10 Wrestling Action Wrestler Figure Toy
WWE$41.715.0★
What reviews say buyers love and hate about liv morgan
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Good price”
“Just as advertised”
“Great addition to the collection”
“Gift for my Daughter”
“They are durable”
“Fun for kids”
“the size is perfect”
“The accessories are cool too”
“Articulation on this figure is perfect”
What buyers complain about
“Broke”
“the head skins don't really fit”
“low quality it came in”
“This was supposed to be brand new”
“made the gift look less than awesome”
“not work the price. right now”
“somewhat fragile”
“Strange build”
“Makes for a strange look”
“It was so hard for me to remove her from the package”
Top return reasons
Common liv morgan questions
- Is liv morgan profitable to sell on Amazon United States?
- The niche generates $251K/yr across 30 tracked products. 16 of 17 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the liv morgan niche?
- 3 brands and 213 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in liv morgan?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.1%.
- When does demand for liv morgan peak?
- Demand peaks in Jan–Apr–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the liv morgan niche?
- Listings span $18.36–$95.34; the average listing price is $36.43 (sweet spot $15–$100). The average incumbent carries 287 reviews — the moat a new listing must climb.