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Liquid Chalk

Maybe

Buyers convert on 14.0% of searches. But demand is soft, at -6.7% this quarter, so Liquid Chalk is a Maybe.

Flapen Score
53
53 / 100
Top 28% of 8,101 Sports & Outdoors niches · +6 vs the category median of 47
Market size
$1.3M/yr649K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
65%top-5 click share · 9 brands · 12 sellers

Flapen Score

Liquid Chalk against its category

The dotted line is the Sports & Outdoors average. Past it, Liquid Chalk is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Chalk market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Chalk 649K times last year and spent an estimated $1.3M. The top 5 brands take 91% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 649K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
649K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
14.0%
Market size, estimated
$1.3Ma year
Peak month
December1.2× the quietest month
Top search term
liquid chalk507K searches a year

02 · Price

A sale here is worth $13.87.

Listings sell for $13.87 on average, from $6.60 to $26.73. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $13.87 that is $42K to $55K a year per listing.

Average price
$13.87under the $15 to $100 sweet spot
Price range
$6.60–$26.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
$42K–$55K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #6 within Other Sports. It carries 3,227 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#6in Other Sports
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,227per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Liquid Chalk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

12

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

6%

  • Brand 126%
  • Brand 220%
  • Brand 318%
  • Brand 415%
  • Brand 511%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Liquid Chalk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Liquid Chalk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid chalk507K/yr
  • liquid chalk gym59K/yr
  • cheer chalk10K/yr
  • liquid chalk climbing7K/yr
  • chalk liquid6K/yr
  • liquid hand chalk5K/yr
  • liquid gym chalk6K/yr
  • liquid chalk weightlifting12K/yr
  • weightlifting liquid chalk4K/yr
  • liquid chalk for weightlifting4K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Chalk

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Grip”
8%of negative reviews mention “Moist/Dry”
0.8%of orders come back
“Dried pretty quick”
A buyer, on “Moist/Dry”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Liquid Chalk questions

Answered from the same tracked data.