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Lipless Crankbait

Fail

Shoppers spend an estimated $52K a year here, so Lipless Crankbait is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$52K/yr196K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
44%top-5 click share · 14 brands · 35 sellers

Flapen Score

Lipless Crankbait against its category

The dotted line is the Sports & Outdoors average. Past it, Lipless Crankbait is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lipless Crankbait market on Amazon at a glance

Shoppers on Amazon United States searched for Lipless Crankbait 196K times last year and spent an estimated $52K. The top 5 brands take 90% of clicks. Demand peaks in Mar. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
2.8%
Market size, estimated
$52Ka year
Peak month
March1.6× the quietest month
Top search term
rattle trap fishing lures52K searches a year

02 · Price

A sale here is worth $9.43.

Listings sell for $9.43 on average, from $4.00 to $23.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $9.43 that is $943 to $2K a year per listing.

Average price
$9.43under the $15 to $100 sweet spot
Price range
$4.00–$23.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$943–$2K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #362 within Lures, Baits & Attractants. It carries 361 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#362in Lures, Baits & Attractants
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
361per listing
Listings tracked
39

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Lipless Crankbait products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

35

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

44%

Top 20: 83%

Open market

8%

  • Brand 150%
  • Brand 226%
  • Brand 310%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (8 brands, 8%)

Demand

Lipless Crankbait search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top Lipless Crankbait search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rattle trap fishing lures52K/yr
  • lipless crankbait62K/yr
  • lipless crankbaits for bass fishing17K/yr
  • rattle trap14K/yr
  • rat l trap10K/yr
  • bill lewis rat-l-trap9K/yr
  • rat l trap fishing lures5K/yr
  • bill lewis lures9K/yr
  • lipless crankbaits4K/yr
  • lipless crank bait5K/yr

Reviews and returns

What reviews say buyers love and hate about Lipless Crankbait

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“This does not behave like other bill”
A buyer, on “Functionality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lipless Crankbait questions

Answered from the same tracked data.