Lightning Rod

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +112.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months

46K

Growth, 90 days vs prior 90

+112.9%

Conversion, latest week

0.2%

Market size, estimated

$10Ka year

Peak month

August3.8× the quietest month

Top search term

lightning rods14K searches a year

Listings sell for $100.11 on average, from $21.49 to $238.47. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $100.11 that is $0 to $10K a year per listing.

Average price

$100.11above the $15 to $100 sweet spot

Price range

$21.49–$238.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

3.8%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #339 within Rods & Accessories. It carries 51 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

89%

Out of stock, average day

4.8%

Average rank

#339in Rods & Accessories

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

51per listing

Listings tracked

18

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months