Light Up Frisbee
Worth a lookShows a sweet-spot price point ($21.44 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.44avg listing price — sweet spot $15–$100
Price range
Great$12.53–$29.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Good+51.5%90-day search growth — must beat 0% to launch
Market size
Good$664K$664K/yr · 349K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad6,150.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Is light up frisbee profitable on Amazon?
According to Flapen's Amazon United States niche tracking, light up frisbee is a $664K/yr Amazon United States market (349K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
light up frisbee market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- $643K–$858K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 7.7%
- Avg brand age
- 42 months
- Avg seller age
- 173 days
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
14
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- TOSY76%
- HYES8%
- StyleBoon5%
- Punieayi4%
- Discraft3%
- Xeuch3%
- Open — no brand owns it (0%)
light up frisbee demand & seasonality
Weekly Amazon search volume, last 104 weeks — +51.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.8×
Top light up frisbee search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- light up frisbee92K/yr
- tosy flying disc77K/yr
- glow in the dark frisbee37K/yr
- led frisbee32K/yr
- light up outdoor toys14K/yr
- light up frisbees for adults11K/yr
- glow frisbee12K/yr
- glow in the dark outdoor toys8K/yr
- glow in dark frisbee7K/yr
- led flying disc9K/yr
Top light up frisbee products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOSY Flying Disc - 108 RGB Multicolor LEDs Super Bright Smart Modes Cool Valentine Easter Gift Camping Toy for Kid/Teen/Adult Auto Light Up Rechargeable Waterproof 175g
TOSY$29.574.6★12,475 rev
TOSY Flying Ring - 36 RGB Multicolor LEDs Super Bright Lost Mode Auto Light Up Camping Essentials for Kid/Teen/Boy/Girl Safe & Soft Waterproof Pool/Beach Games Lightweight Toy
TOSY$19.444.3★17,499 rev
TOSY Flying Disc - 16 Million Color RGB or 36 LEDs Extremely Bright Smart Modes Auto Light Up Rechargeable Easter Birthday & Camping Gift for Men/Boys/Girls/Teens/Kids 175g
TOSY$26.264.6★12,475 rev
TOSY Flying Ring - 12 LEDs Super Bright Lost Mode Auto Light Up Safe & Soft Waterproof Lightweight Birthday Camping Toy Easter Gift for Kid/Boy/Girl
TOSY$17.014.3★17,499 rev
HYES 2 Pack Light up Flying Discs for Kids Rechargeable Disc with 45 LEDs 14 Lighting Modes(10)&Built-in Battery Disc(7.8) Glow in The Dark Ring for Beach/Camping/Outdoor Sport
HYES$21.044.5★367 rev
Newest
by launch date
StyleBoon Flying Disc with Million LED Colors Total 41 LEDs Powered 35 Brilliant LED at Edge 13 Lighting Modes Waterproof Flying Ring Camping for Kids Teens Aduits for Kids Perfect Ages 6+
StyleBoon$14.7532 rev
StyleBoon Light up Flying Disc with 16 Million Colors 11 Inch 13 Lighting Modes 48 Bright LEDs Glow in the Dark Flying Ring Camping for Kids Teens Adults Boys Girs Gift for Ages 6+
StyleBoon$14.0217 rev
HYES 2 Pack Light up Flying Discs for Kids Rechargeable Disc with 45 LEDs 14 Lighting Modes(10)&Built-in Battery Disc(7.8) Glow in The Dark Ring for Beach/Camping/Outdoor Sport
HYES$21.04367 rev
HYES 2 Pack Light up Flying Discs for Kids 45 LEDs 14 Lighting Modes Rechargeable Glow in The Dark Flying Ring for Beach Camping Outdoor Game Sport Toys for Teens Boys Adult
HYES$26.98367 rev
Xeuch Light Up Flying Disc 2 Pack 175g 16 Lighting Modes 4 Brightness 600mAh Rechargeable Battery Built-in Timer and Sensor for Beach Camping Outdoor Games Gift for Teens/Adults
Xeuch$29.80148 rev
Trending
90-day click momentumStyleBoon Flying Disc with Million LED Colors Total 41 LEDs Powered 35 Brilliant LED at Edge 13 Lighting Modes Waterproof Flying Ring Camping for Kids Teens Aduits for Kids Perfect Ages 6+
StyleBoon$14.753.9★
HYES 2 Pack Light up Flying Discs for Kids Rechargeable Disc with 45 LEDs 14 Lighting Modes(10)&Built-in Battery Disc(7.8) Glow in The Dark Ring for Beach/Camping/Outdoor Sport
HYES$21.044.5★
StyleBoon Light up Flying Disc with 16 Million Colors 11 Inch 13 Lighting Modes 48 Bright LEDs Glow in the Dark Flying Ring Camping for Kids Teens Adults Boys Girs Gift for Ages 6+
StyleBoon$14.024.2★
Xeuch Light Up Flying Disc 2 Pack 175g 16 Lighting Modes 4 Brightness 600mAh Rechargeable Battery Built-in Timer and Sensor for Beach Camping Outdoor Games Gift for Teens/Adults
Xeuch$29.804.2★
Discraft 175 Gram Nite Glo Ultrastar Sport Disc
Discraft$12.534.4★
What reviews say buyers love and hate about light up frisbee
What buyers praise and complain about, mined from review topics.What buyers love
“Fun toy”
“Love the LED lights”
“Bright colors”
“Excellent build quality”
“The construction is very durable”
“It's not too heavy”
“Its a great value for the money”
“Easy to use”
“Cute gift”
“As advertised”
What buyers complain about
“Breaks easily”
“It's a bit expensive”
“only work part of the time”
“Not what I expected and flimsy”
“Poor quality control”
“Didnt work and replaced battery and still wouldnt work”
“One thing to note is that it's larger than I expected”
“Far too lite weight - does not fly”
“Charged and still wont work”
“Also, after using it in the water, the LED lights stopped working”
Top return reasons
Common light up frisbee questions
- Is light up frisbee profitable to sell on Amazon United States?
- The niche generates $664K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +51.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the light up frisbee niche?
- 6 brands and 14 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in light up frisbee?
- Top complaints mined from reviews: Durability, Value For Money, Functionality-Overall. The return rate is 1.7%.
- When does demand for light up frisbee peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.8× the quietest.
- What does it cost to enter the light up frisbee niche?
- Listings span $12.53–$29.80; the average listing price is $21.44 (sweet spot $15–$100). The average incumbent carries 6,151 reviews — the moat a new listing must climb.