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Light Purple Water Bottle

Fail

Shoppers spend an estimated $41K a year here, so Light Purple Water Bottle is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$41K/yr86K searches / yr
90-day growth
+28.2%search demand this quarter
Competition
45%top-5 click share · 12 brands · 87 sellers

Flapen Score

Light Purple Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, Light Purple Water Bottle is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Purple Water Bottle market on Amazon at a glance

Shoppers on Amazon United States searched for Light Purple Water Bottle 86K times last year and spent an estimated $41K. The top 5 brands take 90% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+28.2%
Conversion, latest week
1.6%
Market size, estimated
$41Ka year
Top search term
purple hydroflask19K searches a year

02 · Price

A sale here is worth $28.75.

Listings sell for $28.75 on average, from $10.16 to $46.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $28.75 that is $0 to $3K a year per listing.

Average price
$28.75inside the $15 to $100 sweet spot
Price range
$10.16–$46.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #89 within Sports Water Bottles. It carries 22,117 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#89in Sports Water Bottles
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
22,117per listing
Listings tracked
32

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
32 months

Products

Top Light Purple Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

87

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

7%

  • Brand 144%
  • Brand 234%
  • Brand 35%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 7%)

Demand

Light Purple Water Bottle search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Light Purple Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple hydroflask19K/yr
  • light purple water bottle8K/yr
  • hydro flask purple6K/yr
  • purple water bottles7K/yr
  • lilac water bottle7K/yr
  • purple waterbottle7K/yr
  • purple bottle5K/yr
  • owala dreamy field7K/yr
  • hydroflask purple4K/yr
  • owala 24 oz purple4K/yr

Reviews and returns

What reviews say buyers love and hate about Light Purple Water Bottle

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Temperature Retention”
21%of negative reviews mention “Leak-Proof”
2.4%of orders come back
“Leaks a lot”
A buyer, on “Leak-Proof”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Light Purple Water Bottle questions

Answered from the same tracked data.