Is lifting mouthpiece profitable to sell on Amazon United States?

The niche generates $97K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.3%. Flapen's verdict: Skip it (39/100).

How competitive is the lifting mouthpiece niche?

4 brands and 7 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lifting mouthpiece?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Pain Relief-Overall. The return rate is 2.2%.

When does demand for lifting mouthpiece peak?

Demand peaks in Feb; the busiest month runs 1.6× the quietest.

What does it cost to enter the lifting mouthpiece niche?

Listings span $10.06–$39.21; the average listing price is $31.81 (sweet spot $15–$100). The average incumbent carries 5,248 reviews — the moat a new listing must climb.

Lifting Mouthpiece

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$31.81

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$10.06–$39.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$97K

$97K/yr · 54K searches

Review moat

Bad5,248.38

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-37.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is lifting mouthpiece profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lifting mouthpiece is a $97K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 39/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

lifting mouthpiece market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $80K–$95K; units × avg price
Conversion rate: 5.6%
Avg BSR: #68
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 7.1%
Avg brand age: 67 months
Avg seller age: 140 days

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

New Age Performance92%
SAFEJAWZ4%
Bulletproof Mouthguards2%
Venum2%

lifting mouthpiece demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.3% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.6×

Open Trend

Top lifting mouthpiece search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

new age performance mouthpiece16K/yr -43.9%5.8% conv.
lifting mouth guard9K/yr -16.8%4.1% conv.
weight lifting mouth guard7K/yr -34.4%4.1% conv.
weightlifting mouthpiece4K/yr -30.4%3.1% conv.
weight lifting mouthpiece4K/yr -10.2%3.3% conv.
new age mouthpiece4K/yr -47.9%5.8% conv.
newage mouthpiece3K/yr -55.4%5.7% conv.
lifting mouthpiece3K/yr -31.2%3.2% conv.
youth hockey mouth guard4K/yr -46.4%0.0% conv.

All search terms

Top lifting mouthpiece products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

New Age Performance 6DS Weightlifting Mouthpiece Increase Strength & Reps for Lifting Powerlifting Strongmen Bodybuilding Calisthenics Workout Accessory Fitness Gear (Black)

New Age Performance$39.054.2★2,945 rev

New Age Performance Recovery Guard for Rest & Comfort Custom Fitting Bite Pads BPA-Free Material Includes Storage Case

New Age Performance$38.394.1★1,073 rev

New Age Performance 6DS Weightlifting Mouthpiece Increase Strength & Reps for Lifting Powerlifting Strongmen Bodybuilding Calisthenics Workout Accessory Fitness Gear (Clear)

New Age Performance$38.974.2★2,945 rev

New Age Performance 6DS Low Profile Mouthpiece for High-Intensity Interval Training (HIIT) and Cross Fitness Increase Strength & Endurance Faster Recovery Sleek Weightlifting Mouthpiece (Black)

New Age Performance$39.094.1★213 rev

New Age Performance 6DS Weightlifting Mouthpiece Increase Strength & Reps for Lifting Powerlifting Strongmen Bodybuilding Calisthenics Workout Accessory Fitness Gear (Lime Green)

New Age Performance$39.134.2★2,945 rev

Newest

by launch date

New Age Performance Recovery Guard for Rest & Comfort Custom Fitting Bite Pads BPA-Free Material Includes Storage Case

New Age Performance$38.391,073 rev

9mo ago

New Age Performance 5DS Core Mid Profile Fitness Mouthpiece Enhance Athletic Performance for Weightlifting Endurance and All Non-Contact Sports Clear

New Age Performance$38.68372 rev

1y ago

New Age Performance 5DS Core Mid Profile Fitness Mouthpiece Enhance Athletic Performance for Weightlifting Endurance and All Non-Contact Sports Black

New Age Performance$39.11372 rev

1y ago

New Age Performance 6DS Low Profile Mouthpiece for High-Intensity Interval Training (HIIT) and Cross Fitness Increase Strength & Endurance Faster Recovery Sleek Weightlifting Mouthpiece (Black)

New Age Performance$39.09213 rev

2y ago

New Age Performance 6DS Low Profile Mouthpiece for High-Intensity Interval Training (HIIT) and Cross Fitness Increase Strength & Endurance Faster Recovery Sleek Weightlifting Mouthpiece (Red)

New Age Performance$39.06213 rev

2y ago

What reviews say buyers love and hate about lifting mouthpiece

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fits well”

Comfort-Overall14%

“more comfortable”

Quality-Overall8%

“I am very pleased with the quality of this mouth guard”

Ease Of Use7%

“easy to use”

Value For Money6%

“Great, affordable product”

Efficiency5%

“Does work for everyday use”

Protection5%

“It also protects a TON”

Instructions/User Manual/Troubleshooting4%

“The instructions were easy to follow”

Thickness3%

“He like the thickness of it”

Strength2%

“Inner strength”

What buyers complain about

Size-Overall25%

“Small”

Comfort-Overall12%

“Very uncomfortable”

Pain Relief-Overall5%

“hurts”

Quality-Overall5%

“Not well made”

Durability4%

“Breaks down real fast”

Product Condition3%

“Received a USED mouth guard”

Weight Heavy3%

“They are a bit bulky”

Functionality-Overall3%

“Did not work”

Instructions/User Manual/Troubleshooting3%

“The QR code for the instruction video is horrible and poorly done”

Value For Money3%

“Too expensive”

Top return reasons

Size-Overall72%

Advertised Vs Actual Product7%

Functionality-Overall5%

Comfort-Overall2%

Value For Money2%

Color2%

Defective Material/Parts1%

Material Quality1%

Product Condition1%

Quality-Overall1%

Common lifting mouthpiece questions

Is lifting mouthpiece profitable to sell on Amazon United States?: The niche generates $97K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.3%. Flapen's verdict: Skip it (39/100).
How competitive is the lifting mouthpiece niche?: 4 brands and 7 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lifting mouthpiece?: Top complaints mined from reviews: Size-Overall, Comfort-Overall, Pain Relief-Overall. The return rate is 2.2%.
When does demand for lifting mouthpiece peak?: Demand peaks in Feb; the busiest month runs 1.6× the quietest.
What does it cost to enter the lifting mouthpiece niche?: Listings span $10.06–$39.21; the average listing price is $31.81 (sweet spot $15–$100). The average incumbent carries 5,248 reviews — the moat a new listing must climb.