liforme yoga mat
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$80.33avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$23.01–$180.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$241K$241K/yr · 261K searches
Returns
Okay4.5%return rate — above 6% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad6,146.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, liforme yoga mat is a $241K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
liforme yoga mat market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $241K–$321K
- units × avg price
- Launch success
- 86%
- 6 of 7 new (360d)
- Conversion rate
- 1.1%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 92%
- Out of stock
- 6.7%
- Avg brand age
- 48 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
52
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
30%
Top 20: 68%
Open market
8%
- JadeYoga41%
- Manduka37%
- Gaiam5%
- Gruper4%
- Retrospec3%
- LIFORME3%
- Open — no brand owns it (11 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top liforme yoga mat search terms
- jade yoga mat76K/yr
- oko living yoga mat26K/yr
- natural rubber yoga mat24K/yr
- manduka grp yoga mat28K/yr
- jade harmony yoga mat19K/yr
- b mat yoga12K/yr
- jade yoga11K/yr
- manduka grp10K/yr
- suede yoga mat10K/yr
- jade yoga harmony mat10K/yr
Top liforme yoga mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 66 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JadeYoga Harmony Yoga Mat - Durable & Thick Gym Fitness Mat Non-Slip Natural Rubber Yoga Mat - Home Exercise & Stretching Mat Workout Mat- Yoga Pilates & Meditation for Women & Men (Purple 68)
JadeYoga$97.424.4★5,770 rev
JadeYoga Harmony Yoga Mat- Durable & Thick Gym Fitness Mat Non-Slip Natural Rubber Yoga Mat- Home Exercise & Stretching Mat Workout Mat- Yoga Pilate Meditation for Women & Men (Midnight Blue 74)
JadeYoga$109.374.4★5,770 rev
Manduka GRP Adapt Yoga Mat 71 - 5mm | Ultimate Grip | Sweat Ready for Any Style of Yoga | 71 x 24 inches | Jet Black
Manduka$90.574.4★644 rev
Manduka Unisex Adult YOGA AND PILATES Mat - Black Sage 6 mm
Manduka$112.764.6★8,955 rev
JadeYoga Harmony Yoga Mat - Durable & Thick Gym Fitness Mat Non-Slip Natural Rubber Yoga Mat - Home Exercise & Stretching Mat Workout Mat- Yoga Pilates & Meditation for Women & Men (Black 74)
JadeYoga$112.754.4★5,770 rev
Newest
by launch date
Gaiam Thick Yoga Mat 2/5 or 1 with Easy-Cinch Carrying Strap
Gaiam$23.0146,174 rev
Stakt Foldable Yoga Mat Pro 2 in 1 with Premium Textured Grip Non Slip Folding Exercise and Fitness Mat for Pilates Strength Training and High Impact Workouts - Dune
Stakt$117.7942 rev
Manduka PROlite Yoga Mat 68 - 4.7mm | Lifetime Durability | Hygienic Construction | Teacher Approved | 68 x 24 inches | Elderberry
Manduka$100.094,576 rev
Wimwum Professional PU & Natural Rubber Yoga Mat Non Slip 5mm Thick Workout Mats for Women & Men 72x27 Wide Exercise Pad for Hot Yoga Pilates HIIT & Home Gym Strap Included Black
Wimwum$49.7231 rev
Vesstra Premium Yoga Mat Sweat-Activated Non-Slip PU Grip I Natural Rubber Base I 4mm for Yoga Pilates & Workouts
Vesstra$94.5096 rev
Trending
90-day click momentumStakt Foldable Yoga Mat Pro 2 in 1 with Premium Textured Grip Non Slip Folding Exercise and Fitness Mat for Pilates Strength Training and High Impact Workouts - Dune
Stakt$117.794.8★
Manduka PROlite Yoga Mat 68 - 4.7mm | Lifetime Durability | Hygienic Construction | Teacher Approved | 68 x 24 inches | Elderberry
Manduka$100.094.5★
JadeYoga Harmony Yoga Mat- Durable & Thick Gym Fitness Mat Non-Slip Natural Rubber Yoga Mat- Home Exercise & Stretching Mat Workout Mat- Yoga Pilate Meditation for Women & Men (Midnight Blue 74)
JadeYoga$109.374.4★
Manduka GRP Adapt Yoga Mat 71 - 5mm | Ultimate Grip | Sweat Ready for Any Style of Yoga | 71 x 24 inches | Terracotta
Manduka$90.394.4★
Manduka GRP Adapt Yoga Mat 71 - 5mm | Ultimate Grip | Sweat Ready for Any Style of Yoga | 71 x 24 inches | La Rana
Manduka$86.264.4★
What buyers say about liforme yoga mat
What buyers praise and complain about, mined from review topics.What buyers love
“Good Grip”
“Nice thick mat”
“Amazing quality”
“It's great for my daily exercises”
“It is comfortable”
“has great cushioning”
“smooth”
“Excellent size”
“the color is pretty”
“holds up pretty well”
What buyers complain about
“Awful smell”
“NO GRIP”
“The material is thicker”
“Not worth the price”
“not durable”
“The strap broke off”
“this was smaller”
“Not premium quality”
“too heavy”
“Slip easily when you sweat”
Top return reasons
Common questions
- Is liforme yoga mat profitable to sell on Amazon United States?
- The niche generates $241K/yr across 66 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the liforme yoga mat niche?
- 17 brands and 52 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in liforme yoga mat?
- Top complaints mined from reviews: Smell, Grip, Thickness. The return rate is 4.5%.
- When does demand for liforme yoga mat peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the liforme yoga mat niche?
- Listings span $23.01–$180.92; the average listing price is $80.33 (sweet spot $15–$100). The average incumbent carries 6,147 reviews — the moat a new listing must climb.