Lifetime Cooler
FailThe top 5 brands take 99% of clicks, so Lifetime Cooler is a Fail.
- Flapen Score
- 46 / 100Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 4746
- Market size
- $364K/yr457K searches / yr
- 90-day growth
- +152.9%search demand this quarter
- Competition
- 52%top-5 click share · 6 brands · 111 sellers
Flapen Score
Lifetime Cooler against its category
The dotted line is the Sports & Outdoors average. Past it, Lifetime Cooler is stronger. Inside it, weaker.
Market
The Lifetime Cooler market on Amazon at a glance
Shoppers on Amazon United States searched for Lifetime Cooler 457K times last year and spent an estimated $364K. The top 5 brands take 99% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +152.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $364K a year.
- Searches, last 12 months
- 457K
- Growth, 90 days vs prior 90
- +152.9%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $364Ka year
- Peak month
- July9.7× the quietest month
- Top search term
- lifetime cooler171K searches a year
02 · Price
A sale here is worth $120.62.
Listings sell for $120.62 on average, from $48.50 to $248.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $120.62 that is $12K to $30K a year per listing.
- Average price
- $120.62above the $15 to $100 sweet spot
- Price range
- $48.50–$248.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $12K–$30K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #220 within Camp Kitchen. It carries 2,999 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 88%
- Out of stock, average day
- 4.9%
- Average rank
- #220in Camp Kitchen
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 2,999per listing
- Listings tracked
- 26
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Lifetime Cooler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lifetime 90820 55 Quart High Performance Cooler Grey
- Price
- $158.08
- Rating
- 4.7/5
- Reviews
- 2,634
- Age
- 8y ago

Lifetime 65Quart High Performance Hard Cooler Up to 8Day Ice Retention IGBC BearResistant Camping & Hunting Ice Chest with Bottle Opener
- Price
- $132.26
- Rating
- 4.7/5
- Reviews
- 2,634
- Age
- 6y ago

Coleman Classic Series Insulated Portable Rolling Cooler with Wheels Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 100-Quart
- Price
- $92.41
- Rating
- 4.5/5
- Reviews
- 9,174
- Age
- 5y ago

Lifetime 115Quart High Performance Cooler Up to 10Day Ice Retention IGBC BearResistant Camping & Hunting Ice Chest with Cutting Board Divider
- Price
- $248.21
- Rating
- 4.7/5
- Reviews
- 2,634
- Age
- 1y ago

Lifetime 65 Quart Hard Cooler High Performance Ice Chest
- Price
- $158.82
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Coleman Classic Series Insulated Portable Cooler Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 100 Quart Desert Sand
- Price
- $89.54
- Rating
- 4.5/5
- Reviews
- 9,174
- Age
- 3mo ago

Lifetime 28 Quart Hard Cooler Red White & Blue Patriotic Edition Bear-Resistant 5-Day Ice Retention with Bottle Opener
- Price
- $126.27
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 3mo ago

Lifetime 28 Quart Hard Cooler High Performance Ice Chest Made in USA
- Price
- $108.86
- Rating
- 4.7/5
- Reviews
- 2,634
- Age
- 1y ago

Igloo 150 QT Latitude Marine Ultra White Cooler
- Price
- $116.53
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Lifetime 65 Quart Hard Cooler High Performance Ice Chest
- Price
- $158.82
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 11mo ago
Newest
by launch date
Lifetime 28 Quart Hard Cooler Red White & Blue Patriotic Edition Bear-Resistant 5-Day Ice Retention with Bottle Opener
- Price
- $126.27
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 3mo ago

Coleman Classic Series Insulated Portable Cooler Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 100 Quart Desert Sand
- Price
- $89.54
- Rating
- 4.5/5
- Reviews
- 9,174
- Age
- 3mo ago

Igloo 150 QT Latitude Marine Ultra White Cooler
- Price
- $116.53
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Lifetime 65 Quart Hard Cooler High Performance Ice Chest
- Price
- $158.82
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 11mo ago

Lifetime 65 Quart Hard Cooler High Performance Ice Chest
- Price
- $152.57
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
111
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 93%
Open market
0%
- LIFETIME56%
- Coleman25%
- Igloo12%
- VEVOR4%
- RTIC3%
- Ninja1%
- Open — no brand owns it (0%)
Demand
Lifetime Cooler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 9.7×
Search terms
Top Lifetime Cooler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lifetime cooler171K/yr
- orca cooler94K/yr
- 100 qt cooler29K/yr
- lifetime coolers23K/yr
- 100qt cooler16K/yr
- yukon cooler15K/yr
- moosejaw cooler18K/yr
- 150 qt cooler with wheels11K/yr
- 100 quart cooler14K/yr
- giant cooler8K/yr
Reviews and returns
What reviews say buyers love and hate about Lifetime Cooler
We read the reviews and the return reasons for every product selling here.
“Not Durable Enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lifetime Cooler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









