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Lifeguard Rescue Tube

Maybe

Search demand grew +288.1% this quarter. But shoppers spend an estimated $129K a year here, so Lifeguard Rescue Tube is a Maybe.

Filters Trending
Flapen Score
63
63 / 100
Top 6% of 8,101 Sports & Outdoors niches · +16 vs the category median of 47
Market size
$129K/yr70K searches / yr
90-day growth
+288.1%search demand this quarter
Competition
57%top-5 click share · 16 brands · 102 sellers

Flapen Score

Lifeguard Rescue Tube against its category

The dotted line is the Sports & Outdoors average. Past it, Lifeguard Rescue Tube is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lifeguard Rescue Tube market on Amazon at a glance

Shoppers on Amazon United States searched for Lifeguard Rescue Tube 70K times last year and spent an estimated $129K. The top 5 brands take 75% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +288.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+288.1%
Conversion, latest week
4.0%
Market size, estimated
$129Ka year
Peak month
July10.4× the quietest month
Top search term
lifeguard tube15K searches a year

02 · Price

A sale here is worth $46.60.

Listings sell for $46.60 on average, from $12.82 to $74.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $46.60 that is $5K to $12K a year per listing.

Average price
$46.60inside the $15 to $100 sweet spot
Price range
$12.82–$74.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #136 within Safety & Flotation Devices. It carries 445 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
82%
Out of stock, average day
8.6%
Average rank
#136in Safety & Flotation Devices
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
445per listing
Listings tracked
22

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Lifeguard Rescue Tube products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$13K$19K$26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

102

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 98%

Open market

20%

  • Kemp USA27%
  • ASA TECHMED26%
  • NTR9%
  • MERGENCY8%
  • EMS XTRM5%
  • Onyx5%

Demand

Lifeguard Rescue Tube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.4×

Search terms

Top Lifeguard Rescue Tube search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lifeguard tube15K/yr
  • lifeguard rescue tube15K/yr
  • lifeguard float15K/yr
  • rescue tube8K/yr
  • lifeguard buoy8K/yr
  • life guard floatation device6K/yr
  • lifeguard floating device4K/yr

Reviews and returns

What reviews say buyers love and hate about Lifeguard Rescue Tube

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“I replaced the rope because the one it comes with is poor quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lifeguard Rescue Tube questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data