- Flapen Score
- 37 / 100Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 4737
- Market size
- $53K/yr79K searches / yr
- 90-day growth
- +98.9%search demand this quarter
- Competition
- 74%top-5 click share · 6 brands · 107 sellers
Flapen Score
Life Raft against its category
The dotted line is the Sports & Outdoors average. Past it, Life Raft is stronger. Inside it, weaker.
Market
The Life Raft market on Amazon at a glance
Shoppers on Amazon United States searched for Life Raft 79K times last year and spent an estimated $53K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +98.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- +98.9%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $53Ka year
- Peak month
- July4.1× the quietest month
- Top search term
- life raft21K searches a year
02 · Price
A sale here is worth $78.39.
Listings sell for $78.39 on average, from $15.46 to $348.74. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $78.39 that is $0 to $8K a year per listing.
- Average price
- $78.39inside the $15 to $100 sweet spot
- Price range
- $15.46–$348.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #154 within Water Sports. It carries 2,941 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #154in Water Sports
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 2,941per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Life Raft products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NTR Water Rescue Throw Bag with 70 Feet of Rope in 3/10 Inch Tensile Strength Rated to 1844lbs Throwable Device for Kayaking and Rafting Safety Equipment for Raft and Boat
- Price
- $23.41
- Rating
- 4.6/5
- Reviews
- 819
- Age
- 6y ago

Onyx M-16 Manual Inflatable Belt Pack U.S. Coast Guard Approved Low Profile Compact Design Approved for users 16 years and older; and over 80 pounds
- Price
- $72.66
- Rating
- 4.7/5
- Reviews
- 2,632
- Age
- 7y ago

NTR Water Rescue Throw Bag with 50 Feet of Rope in 3/10 Inch Tensile Strength Rated to 1844lbs Throwable Device for Kayaking and Rafting Safety Equipment for Raft and Boat
- Price
- $20.88
- Rating
- 4.6/5
- Reviews
- 819
- Age
- 3y ago

ONYX 103000-100-004-12 General Purpose Boating Life Jacket Universal Red
- Price
- $23.76
- Rating
- 4.4/5
- Reviews
- 4,460
- Age
- 13y ago

Intex Excursion 5 Person Inflatable Boat Water Fishing River Raft Set w/ Oars - Large 1 300 Lb Capacity Portable Blow-Up 5 Seater Raft for Adults
- Price
- $187.41
- Rating
- 4.4/5
- Reviews
- 5,452
- Age
- 13y ago
Trending
estimated 90-day click momentum
BLUESTORM Cirrus26 Inflatable PFD Life Jackets for Adults | US Coast Guard Approved Automatic Life Vest w/Manual Override Convertibility (Hi Vis)
- Price
- $109.16
- Rating
- 4.6/5
- Reviews
- 1,034
- Age
- 5y ago

Onyx M-16 Manual Inflatable Belt Pack U.S. Coast Guard Approved Low Profile Compact Design Approved for users 16 years and older; and over 80 pounds
- Price
- $72.66
- Rating
- 4.7/5
- Reviews
- 2,632
- Age
- 7y ago

ONYX 103000-100-004-12 General Purpose Boating Life Jacket Universal Red
- Price
- $23.76
- Rating
- 4.4/5
- Reviews
- 4,460
- Age
- 13y ago

NTR Water Rescue Throw Bag with 70 Feet of Rope in 3/10 Inch Tensile Strength Rated to 1844lbs Throwable Device for Kayaking and Rafting Safety Equipment for Raft and Boat
- Price
- $23.41
- Rating
- 4.6/5
- Reviews
- 819
- Age
- 6y ago

NTR Water Rescue Throw Bag with 50 Feet of Rope in 3/10 Inch Tensile Strength Rated to 1844lbs Throwable Device for Kayaking and Rafting Safety Equipment for Raft and Boat
- Price
- $20.88
- Rating
- 4.6/5
- Reviews
- 819
- Age
- 3y ago
Newest
by launch date
HOKINETY Water Rescue Throw Bag - 3/10 Inch Rope with 50FT Length Up to 1900lbs Tensile Strength Throwable Flotation Device - Emergency Safety Equipment for Kayak Raft Boat
- Price
- $21.04
- Rating
- 4.6/5
- Reviews
- 295
- Age
- 2y ago

NTR Water Rescue Throw Bag with 50 Feet of Rope in 3/10 Inch Tensile Strength Rated to 1844lbs Throwable Device for Kayaking and Rafting Safety Equipment for Raft and Boat
- Price
- $20.88
- Rating
- 4.6/5
- Reviews
- 819
- Age
- 3y ago

BLUESTORM Cirrus26 Inflatable PFD Life Jackets for Adults | US Coast Guard Approved Automatic Life Vest w/Manual Override Convertibility (Hi Vis)
- Price
- $109.16
- Rating
- 4.6/5
- Reviews
- 1,034
- Age
- 5y ago

NTR Water Rescue Throw Bag with 70 Feet of Rope in 3/10 Inch Tensile Strength Rated to 1844lbs Throwable Device for Kayaking and Rafting Safety Equipment for Raft and Boat
- Price
- $23.41
- Rating
- 4.6/5
- Reviews
- 819
- Age
- 6y ago

Onyx M-16 Manual Inflatable Belt Pack U.S. Coast Guard Approved Low Profile Compact Design Approved for users 16 years and older; and over 80 pounds
- Price
- $72.66
- Rating
- 4.7/5
- Reviews
- 2,632
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
107
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- NTR45%
- Onyx21%
- Intex17%
- INTEX10%
- BLUESTORM4%
- HOKINETY2%
Demand
Life Raft search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.1×
Search terms
Top Life Raft search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- life raft21K/yr
- intex raft9K/yr
- small raft5K/yr
- emergency raft12K/yr
- life raft survival boat10K/yr
- self inflating life raft9K/yr
- life boat6K/yr
- raft inflatable3K/yr
- inflatable life raft4K/yr
Reviews and returns
What reviews say buyers love and hate about Life Raft
We read the reviews and the return reasons for every product selling here.
“Very much not 'one size fits all' 'one size fits all'”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Life Raft questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









