Is lichico treadmill profitable to sell on Amazon United States?

The niche generates $19K/yr across 16 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is +48.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the lichico treadmill niche?

15 brands and 25 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in lichico treadmill?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Noise Level. The return rate is 1.3%.

When does demand for lichico treadmill peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 5.9× the quietest.

What does it cost to enter the lichico treadmill niche?

Listings span $10.88–$216.44; the average listing price is $127.25 (sweet spot $15–$100). The average incumbent carries 467 reviews — the moat a new listing must climb.

lichico treadmill

Worth a look

Shows beatable incumbent ratings (4.0★), but a small market ($19K/yr) keeps it on the watch list.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Returns

Great1.3%

return rate — above 6% kills the launch gate

Review moat

Great466.94

avg incumbent reviews — the moat a new listing must climb

Growth

Good+48.7%

90-day search growth — must beat 0% to launch

Avg price

Good$127.25

avg listing price — sweet spot $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Price range

Okay$10.88–$216.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$19K

$19K/yr · 38K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, lichico treadmill is a $19K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

lichico treadmill market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $32K–$64K; units × avg price
Launch success: 67%; 10 of 15 new (360d)
Conversion rate: 0.4%
Avg BSR: #222
Page quality: 0%
Prime: 69%
Sponsored: 88%
Out of stock: 22.5%
Avg brand age: 10 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

26%

Fasion Trek Run28%
NXSCI11%
Cardirun11%
Rayspace9%
Advzon8%
Viamotion7%

Demand & seasonality

Weekly Amazon search volume, last 73 weeks — +48.7% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 5.9×

Open Trend

Top lichico treadmill search terms

lichico13K/yr +205.4%0.2% conv.
lichico walking pad with handle bar19K/yr -0.9%0.2% conv.
4 in 1 walking pad with incline5K/yr -33.8%0.2% conv.

All search terms

Top lichico treadmill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Walking Pad Treadmill for Home Small 3-in-1 Walking Pad with Handle Bar 9% Incline Under Desk Treadmill with 300lbs Capacity(XL)

Fasion Trek Run$142.622.9★20 rev

Walking Pad with Incline 2.5HP Walking Pad Treadmill 3 in 1 Portable Under Desk Treadmills for Home Small Space Foldable Home Walk Pad with Remote Control 350LBS Capacity (Black-A)

NXSCI$137.024.1★308 rev

Foldable Treadmill with 12% Incline 6 in 1 Folding Treadmill with Handle Bar for Home/Office Under Desk Treadmills Portable Walking Pad with App Upgrade 3.5HP Low Noise Remote Control & LED Display

Rayspace$178.794.1★32 rev

Cardirun Walking Pad with Incline and Handle Bar Foldable Treadmills for Home Small Spaces 3.0HP Quiet Compact Treadmill Portable Under Desk Treadmill with LED Display App & Remote Control

Cardirun$140.414.5★299 rev

Walking Pad Treadmill with Handle Bar & Incline Advzon Portable Adjustable Treadmill with Desk for Home

Advzon$161.634.2★76 rev

Newest

by launch date

Walking Pad Treadmill with Handle Bar & Incline Advzon Portable Adjustable Treadmill with Desk for Home

Advzon$161.6376 rev

1mo ago

Sweetcrispy Walking Pad Treadmill with Handle Bar for Small Spaces

Sweetcrispy$90.43193 rev

3mo ago

HaHbHc Walking Pad Treadmill with Incline 2026 Upgrade Portable Under Desk Treadmill for Home Office Small with Handles 3.0HP Electric Walking Pad with Handle Bar 0.6-7.6MPH 350LBS

HaHbHc$121.19106 rev

3mo ago

Portable Walking Pad Treadmill with Incline 0.6-7.6MPH Mini Walking Treadmills for Home Small 3.0HP Electric Treadmill for Exercising Small Treadmills with Handle Bar 350 LB Capacity

OKAYFOX$118.8677 rev

4mo ago

Lichico PulseDrive 8.7 MPH Walking Pad Treadmill with BLDC Fits up to 6 & 47x16 Super-Long Desk with Handle Bar Compact Under Desk Treadmill for HomOffice Running Walking Machine Remote Control

Lichico$216.445 rev

4mo ago

What buyers say about lichico treadmill

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money11%

“Its affordable”

Ease Of Use11%

“Easy to Use”

Quality-Overall9%

“Amazing quality”

Noise Level8%

“does not make noise”

Size-Overall8%

“Absolutely perfect height”

Exercise/Sports Suitability7%

“Great walking”

Storage Capacity4%

“Easy to Store”

Advertised Vs Actual Product4%

“As advertised”

Efficiency4%

“It works”

Compactness4%

“Compact and practical”

What buyers complain about

Size-Overall10%

“Much too small”

Functionality-Overall10%

“Did not work”

Noise Level6%

“It is noisy”

Durability6%

“Fell apart”

Quality-Overall5%

“Bad quality”

Advertised Vs Actual Product5%

“Pictures are very deceiving”

Handle Quality4%

“Handle is shaky”

Instructions/User Manual/Troubleshooting2%

“No real instructions included”

Assembly/Installation2%

“Impossible for me to assemble by myself”

Strength2%

“not very sturdy”

Top return reasons

Size-Overall18%

Functionality-Overall16%

Advertised Vs Actual Product11%

Defective Material/Parts10%

Noise Level8%

Value For Money3%

Handle Quality3%

Display-Overall2%

Connectivity-Overall2%

Balance/Stability2%

Common questions

Is lichico treadmill profitable to sell on Amazon United States?: The niche generates $19K/yr across 16 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is +48.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the lichico treadmill niche?: 15 brands and 25 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in lichico treadmill?: Top complaints mined from reviews: Size-Overall, Functionality-Overall, Noise Level. The return rate is 1.3%.
When does demand for lichico treadmill peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 5.9× the quietest.
What does it cost to enter the lichico treadmill niche?: Listings span $10.88–$216.44; the average listing price is $127.25 (sweet spot $15–$100). The average incumbent carries 467 reviews — the moat a new listing must climb.