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Lichicco Under Desk Treadmill

Fail

Demand is soft, at -29.6% this quarter, so Lichicco Under Desk Treadmill is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$836K/yr502K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
65%top-5 click share · 8 brands · 17 sellers

Flapen Score

Lichicco Under Desk Treadmill against its category

The dotted line is the Sports & Outdoors average. Past it, Lichicco Under Desk Treadmill is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lichicco Under Desk Treadmill market on Amazon at a glance

Shoppers on Amazon United States searched for Lichicco Under Desk Treadmill 502K times last year and spent an estimated $836K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 502K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $836K a year.

Searches, last 12 months
502K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
1.1%
Market size, estimated
$836Ka year
Peak month
January2.5× the quietest month
Top search term
deerrun walking pad102K searches a year

02 · Price

A sale here is worth $158.38.

Listings sell for $158.38 on average, from $78.10 to $244.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $158.38 that is $16K to $40K a year per listing.

Average price
$158.38above the $15 to $100 sweet spot
Price range
$78.10–$244.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$16K–$40K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #189 within Cardio Training. It carries 270 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
41%
Out of stock, average day
17.1%
Average rank
#189in Cardio Training
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
270per listing
Listings tracked
17

04 · Newcomers

13 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
13Amazon's first-year sales bar
Average brand age
14 months

Products

Top Lichicco Under Desk Treadmill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

17

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

4%

  • Brand 173%
  • Brand 210%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Lichicco Under Desk Treadmill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.5×

Search terms

Top Lichicco Under Desk Treadmill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deerrun walking pad102K/yr
  • deerrun treadmill148K/yr
  • lichico walking pad96K/yr
  • walking pad handle bar47K/yr
  • deerrun35K/yr
  • lichico13K/yr
  • deer run treadmill reviews22K/yr
  • walking pad with automatic incline11K/yr
  • deer run walking pad with handle bar7K/yr
  • walking pad lichico5K/yr

Reviews and returns

What reviews say buyers love and hate about Lichicco Under Desk Treadmill

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Value For Money”
12%of negative reviews mention “Functionality-Overall”
1.1%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lichicco Under Desk Treadmill questions

Answered from the same tracked data.