lichicco under desk treadmill
Skip itSoft demand (-29.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 6% kills the launch gate
Review moat
Great270.47avg incumbent reviews — the moat a new listing must climb
Market size
Good$836K$836K/yr · 502K searches
Avg price
Good$158.38avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$78.10–$244.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lichicco under desk treadmill is a $836K/yr Amazon United States market (502K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
lichicco under desk treadmill market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $792K–$950K
- units × avg price
- Launch success
- 81%
- 13 of 16 new (360d)
- Conversion rate
- 1.1%
- Avg BSR
- #189
- Page quality
- 0%
- Prime
- 41%
- Sponsored
- 88%
- Out of stock
- 17.1%
- Avg brand age
- 14 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
17
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
4%
- DeerRun73%
- Trisomy10%
- Fasion Trek Run4%
- NXSCI4%
- Viamotion3%
- WOWGOGDA3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -29.6% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.5×
Top lichicco under desk treadmill search terms
- deerrun walking pad102K/yr
- deerrun treadmill148K/yr
- lichico walking pad96K/yr
- walking pad handle bar47K/yr
- deerrun35K/yr
- lichico13K/yr
- deer run treadmill reviews22K/yr
- walking pad with automatic incline11K/yr
- deer run walking pad with handle bar7K/yr
- walking pad lichico5K/yr
Top lichicco under desk treadmill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DeerRun Walking Pad Under Desk Treadmill with Incline Quiet & Space-Saving Design for Home Office 300 lbs Capacity 0.6-3.8 MPH App & Remote Control
DeerRun$126.803.0★15 rev
Walking Pad with 15% 12-Level Auto Incline/Bluetooth Speaker/RGB Light 3 in 1 Under Desk Treadmill 3.5HP Quiet Portable Treadmill for Home Hiking 450lbs Capacity APP & Remote
Trisomy$244.364.5★51 rev
DeerRun Under Desk Walking Pad Treadmill for Home & Office 6% Manual Incline 0.63.8 MPH Walking Speed 300 lb Capacity App & Remote Control
DeerRun$139.583.7★24 rev
DeerRun Foldable Treadmill for Home with 6% Manual Incline & Handlebar Compact Folding Walking Pad Treadmill for Walking Jogging & Running 0.6-7.5 MPH 300 lb Capacity App & Remote Control
DeerRun$223.124.3★145 rev
DeerRun Under Desk Walking Pad Treadmill for Home & Office 6% Manual Incline 0.63.8 MPH Walking Speed 300 lb Capacity App & Remote Control
DeerRun$143.763.7★24 rev
Newest
by launch date
DeerRun Walking Pad Treadmill with Incline 12% Auto Incline Under Desk Treadmill 3.0 HP 300 lb Capacity Portable Treadmill for Home Office Remote & App Control
DeerRun$237.8884 rev
Walking Pad Treadmill for Home - Under Desk Treadmills Mini Portable Walking Running Machine Slim Compact Motorized Electric Treadmill with Adjustable Speed
Buztrio$97.11638 rev
DeerRun Under Desk Walking Pad Treadmill for Home Office & Small Spaces 6% Manual Incline 0.63.8 MPH Walking Speed 2.5 HP 300 lb Capacity App & Remote Control
DeerRun$138.06228 rev
DeerRun Walking Pad Under Desk Treadmill with Incline Quiet & Space-Saving Design for Home Office 300 lbs Capacity 0.6-3.8 MPH App & Remote Control
DeerRun$126.8015 rev
DeerRun Walking Pad Under Desk Treadmill with Incline Quiet & Space-Saving Design for Home Office 300 lbs Capacity 0.6-3.8 MPH App & Remote Control
DeerRun$127.706 rev
Trending
90-day click momentumDeerRun Under Desk Walking Pad Treadmill for Home Office & Small Spaces 6% Manual Incline 0.63.8 MPH Walking Speed 2.5 HP 300 lb Capacity App & Remote Control
DeerRun$138.064.3★
Walking Pad Treadmill for Home Small 3-in-1 Walking Pad with Handle Bar 9% Incline Under Desk Treadmill with 300lbs Capacity(XL)
Fasion Trek Run$142.622.9★
DeerRun Walking Pad Treadmill with Incline 12% Auto Incline Under Desk Treadmill 3.0 HP 300 lb Capacity Portable Treadmill for Home Office Remote & App Control
DeerRun$237.884.4★
Walking Pad with 15% 12-Level Auto Incline/Bluetooth Speaker/RGB Light 3 in 1 Under Desk Treadmill 3.5HP Quiet Portable Treadmill for Home Hiking 450lbs Capacity APP & Remote
Trisomy$244.364.5★
Walking Pad Treadmill for Home - Under Desk Treadmills Mini Portable Walking Running Machine Slim Compact Motorized Electric Treadmill with Adjustable Speed
Buztrio$97.114.6★
What buyers say about lichicco under desk treadmill
What buyers praise and complain about, mined from review topics.What buyers love
“Its affordable”
“Easy to Use”
“Solid build quality”
“not noisy”
“Absolutely perfect height”
“Excellent for walking”
“Easy to Store”
“Compact & easy to use”
“As advertised”
“It works”
What buyers complain about
“Did not work”
“Far too short”
“Very poor quality control to send out junk like this”
“Stopped working after a few uses”
“Its pretty noisy”
“handle bar too short for me”
“Description Misleading”
“It is a bit heavy”
“instruction sheet incomplete”
“get it set up just for it not to work”
Top return reasons
Common questions
- Is lichicco under desk treadmill profitable to sell on Amazon United States?
- The niche generates $836K/yr across 17 tracked products. 13 of 16 products launched in the last 360 days are still selling. 90-day search growth is -29.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the lichicco under desk treadmill niche?
- 8 brands and 17 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in lichicco under desk treadmill?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Quality-Overall. The return rate is 1.1%.
- When does demand for lichicco under desk treadmill peak?
- Demand peaks in Jan; the busiest month runs 2.5× the quietest.
- What does it cost to enter the lichicco under desk treadmill niche?
- Listings span $78.10–$244.36; the average listing price is $158.38 (sweet spot $15–$100). The average incumbent carries 270 reviews — the moat a new listing must climb.