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Liberty University Apparel

Skip it

Weak search conversion (1.1%) — this niche doesn't clear our bar today.

Market size 15Growth 62Conversion 13Competition 46Returns 71Price range 39Avg price 95Brand share 28Review moat 70Quality gap 33

Avg price

Incredible$33.11

avg listing price — sweet spot $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Review moat

Good696.64

avg incumbent reviews — the moat a new listing must climb

Growth

Good+39.0%

90-day search growth — must beat 0% to launch

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$10.67–$228.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad$59K

$59K/yr · 167K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Is liberty university apparel profitable on Amazon?

According to Flapen's Amazon United States niche tracking, liberty university apparel is a $59K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Aug–Sep–Dec. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

liberty university apparel market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$66K–$83K
units × avg price
Conversion rate
1.1%
Avg BSR
#583
Page quality
0%
Prime
92%
Sponsored
88%
Out of stock
3.0%
Avg brand age
47 months
Avg seller age
169 days

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

11

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

9%

  • Liberty University63%
  • LOGOVISION8%
  • UGP Campus Apparel8%
  • Sport Your Gear5%
  • Elite Authentics4%
  • Desert Cactus3%
  • Open — no brand owns it (4 brands, 9%)

liberty university apparel demand & seasonality

Weekly Amazon search volume, last 104 weeks — +39.0% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Aug, Sep, Dec · busiest ÷ quietest = 2.3×

Top liberty university apparel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • liberty university apparel72K/yr
  • liberty university45K/yr
  • liberty university merch21K/yr
  • liberty university shirt5K/yr
  • liberty university merchandise5K/yr
  • liberty university sweatshirt12K/yr
  • liberty university hoodie5K/yr
  • liberty university t-shirts4K/yr
All search terms

Top liberty university apparel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$12K30%$18K40%$23K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about liberty university apparel

What buyers praise and complain about, mined from review topics.

What buyers love

Durability42%

“Quite durable, I have two dogs who tend to catch their nails on clothing and I haven't had a problem with them snagging their nails on this”

Quality-Overall25%

“Great quality”

Size-Overall25%

“Great quality and fit”

Warmth8%

“This is so comfy and super warm”

What buyers complain about

Print Quality50%

“the print is faid”

Thickness50%

“Thought the material would be thicker”

Top return reasons

Size-Overall58%
Print Quality7%
Chest Fit4%
Color4%
Quality-Overall4%
Length2%
Value For Money2%
Sleeve Fit2%
Arm Fit2%
Flexibility2%

Common liberty university apparel questions

Is liberty university apparel profitable to sell on Amazon United States?
The niche generates $59K/yr across 25 tracked products. 90-day search growth is +39.0%. Flapen's verdict: Skip it (43/100).
How competitive is the liberty university apparel niche?
10 brands and 11 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in liberty university apparel?
Top complaints mined from reviews: Print Quality, Thickness. The return rate is 2.2%.
When does demand for liberty university apparel peak?
Demand peaks in May–Aug–Sep–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the liberty university apparel niche?
Listings span $10.67–$228.80; the average listing price is $33.11 (sweet spot $15–$100). The average incumbent carries 697 reviews — the moat a new listing must climb.