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Liberty University Apparel

Fail

Buyers convert on only 1.1% of searches, so Liberty University Apparel is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$59K/yr167K searches / yr
90-day growth
+39.0%search demand this quarter
Competition
58%top-5 click share · 10 brands · 11 sellers

Flapen Score

Liberty University Apparel against its category

The dotted line is the Sports & Outdoors average. Past it, Liberty University Apparel is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liberty University Apparel market on Amazon at a glance

Shoppers on Amazon United States searched for Liberty University Apparel 167K times last year and spent an estimated $59K. The top 5 brands take 88% of clicks. Demand peaks in May–Aug–Sep–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+39.0%
Conversion, latest week
1.1%
Market size, estimated
$59Ka year
Peak month
December2.3× the quietest month
Top search term
liberty university apparel72K searches a year

02 · Price

A sale here is worth $33.11.

Listings sell for $33.11 on average, from $10.67 to $228.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $33.11 that is $0 to $3K a year per listing.

Average price
$33.11inside the $15 to $100 sweet spot
Price range
$10.67–$228.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #583 within Sweatshirts & Hoodies. It carries 697 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
3.0%
Average rank
#583in Sweatshirts & Hoodies
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
697per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Liberty University Apparel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

11

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

9%

  • Brand 163%
  • Brand 28%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Demand

Liberty University Apparel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Aug, Sep, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Liberty University Apparel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liberty university apparel72K/yr
  • liberty university45K/yr
  • liberty university merch21K/yr
  • liberty university shirt5K/yr
  • liberty university merchandise5K/yr
  • liberty university sweatshirt12K/yr
  • liberty university hoodie5K/yr
  • liberty university t-shirts4K/yr

Reviews and returns

What reviews say buyers love and hate about Liberty University Apparel

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Durability”
50%of negative reviews mention “Print Quality”
2.2%of orders come back
“the print is faid”
A buyer, on “Print Quality”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Liberty University Apparel questions

Answered from the same tracked data.