Is lebron james action figure profitable to sell on Amazon United States?

The niche generates $148K/yr across 31 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (45/100).

How competitive is the lebron james action figure niche?

11 brands and 252 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in lebron james action figure?

Top complaints mined from reviews: Value For Money, Size-Overall, Add-Ons/Attachments. The return rate is 1.4%.

When does demand for lebron james action figure peak?

Demand peaks in Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the lebron james action figure niche?

Listings span $10.76–$141.80; the average listing price is $42.30 (sweet spot $15–$100). The average incumbent carries 523 reviews — the moat a new listing must climb.

Lebron James Action Figure

Skip it

Weak search conversion (1.6%) — this niche doesn't clear our bar today.

Avg price

Incredible$42.30

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Good523.42

avg incumbent reviews — the moat a new listing must climb

Price range

Good$10.76–$141.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$148K

$148K/yr · 226K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Is lebron james action figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lebron james action figure is a $148K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

lebron james action figure market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $127K–$169K; units × avg price
Conversion rate: 1.6%
Avg BSR: #2,417
Page quality: 0%
Prime: 84%
Sponsored: 39%
Out of stock: 2.0%
Avg brand age: 46 months
Avg seller age: 149 days

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

252

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

Hasbro45%
Party Animal21%
Starting Lineup11%
Medicom10%
McFarlane Toys3%
Teenymates3%
Open — no brand owns it (5 brands, 7%)

lebron james action figure demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.8×

Open Trend

Top lebron james action figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nba action figures44K/yr +17.5%0.3% conv.
basketball action figures33K/yr +3.1%0.5% conv.
nba toys22K/yr -5.0%0.4% conv.
starting lineup figures27K/yr -26.6%0.3% conv.
nba figures15K/yr +10.9%0.4% conv.
basketball figures14K/yr -2.6%0.6% conv.
teenymates nba14K/yr -38.5%3.8% conv.
kobe bryant action figure10K/yr -4.6%0.0% conv.
starting lineup11K/yr -16.7%0.2% conv.
nba teenymates6K/yr -11.5%2.7% conv.

All search terms

Top lebron james action figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hasbro Starting Lineup NBA Series 1 Joel Embiid 6 (15cm) Action Figure with Exclusive Panini Sports Trading Card Basketball F8184 Authentic

Hasbro$14.754.7★283 rev

Starting Lineup Luka Doncic (Dallas Mavericks) Hasbro NBA Series 1 Action Figure

Starting Lineup$16.974.8★78 rev

Starting Lineup Trae Young (Atlanta Hawks) Hasbro NBA Series 1 Action Figure

Hasbro$18.244.7★121 rev

Hasbro Starting Lineup NBA Series 1 Stephen Curry Stephen Curry 6 Action Figure with Exclusive Panini Sports Trading Card Basketball F8181 Authentic

Hasbro$84.604.8★162 rev

Party Animal TeenyMates NBA Basketball Action Figures Gift Set

Party Animal$38.044.2★11 rev

Newest

by launch date

Party Animal TeenyMates NBA Basketball Legends Action Figures Gift Set

Party Animal$37.132 rev

5mo ago

ZURU 5 Surprise NBA Ballers Series 2 Official NBA Collectible Figures & Accessories Surprise Unboxing Basketball Sports Toy (4 Capsules)

ZURU$26.88185 rev

11mo ago

Michael Jordan (Chicago Bulls Home) MAFEX Action Figure

Medicom$95.992 rev

1y ago

Party Animal NBA TeenyMates 2023 Mini Big Shot Baller Gift Set Series 2 Superstar Collector Gift Box Set

Party Animal$17.6366 rev

2y ago

Starting Lineup Ja Morant (Memphis Grizzlies) Hasbro NBA Series 1 Action Figure

Hasbro$40.56283 rev

2y ago

What reviews say buyers love and hate about lebron james action figure

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience19%

“A ton of fun”

Gifting Purpose17%

“Great Gift”

Value For Money16%

“Good for the price”

Quality-Overall13%

“Good quality construction”

Collectibles13%

“Super collectable”

Creativity3%

“Great for inventive play or display”

Drop/Impact Protection2%

“and well protected thanks”

Advertised Vs Actual Product2%

“as described”

Strength2%

“The pieces feel sturdy and fit together nicely, which makes the build smooth and enjoyable”

Correct Contents2%

“It has the right amount of pieces to hold his attention”

What buyers complain about

Value For Money22%

“Little expensive for a puzzle in my opinion”

Size-Overall15%

“I was kind of surprised how big the individual pieces are”

Add-Ons/Attachments10%

“Body and legs are not attached”

Advertised Vs Actual Product10%

“Not as described”

Fun/Entertainment Experience10%

“Kids were disappointed stop playing with it after 5 min waste of money”

Quality-Overall10%

“Super expensive for the quality”

Strength5%

“Just wish the base was more sturdy”

Design-Overall2%

“I kind of wish the design was more complicated so it would be a little easier to connect things”

Top return reasons

Size-Overall21%

Value For Money17%

Defective Material/Parts15%

Advertised Vs Actual Product15%

Product Condition6%

Gifting Purpose5%

Scratch Resistance5%

Add-Ons/Attachments2%

Quality-Overall2%

Strength1%

Common lebron james action figure questions

Is lebron james action figure profitable to sell on Amazon United States?: The niche generates $148K/yr across 31 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (45/100).
How competitive is the lebron james action figure niche?: 11 brands and 252 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in lebron james action figure?: Top complaints mined from reviews: Value For Money, Size-Overall, Add-Ons/Attachments. The return rate is 1.4%.
When does demand for lebron james action figure peak?: Demand peaks in Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the lebron james action figure niche?: Listings span $10.76–$141.80; the average listing price is $42.30 (sweet spot $15–$100). The average incumbent carries 523 reviews — the moat a new listing must climb.