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Lebron James

Fail

Buyers convert on only 1.4% of searches, so Lebron James is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$247K/yr434K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
44%top-5 click share · 16 brands · 267 sellers

Flapen Score

Lebron James against its category

The dotted line is the Sports & Outdoors average. Past it, Lebron James is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lebron James market on Amazon at a glance

Shoppers on Amazon United States searched for Lebron James 434K times last year and spent an estimated $247K. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months
434K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
1.4%
Market size, estimated
$247Ka year
Peak month
December5.3× the quietest month
Top search term
lebron james226K searches a year

02 · Price

A sale here is worth $41.25.

Listings sell for $41.25 on average, from $9.18 to $123.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $41.25 that is $10K to $21K a year per listing.

Average price
$41.25inside the $15 to $100 sweet spot
Price range
$9.18–$123.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$10K–$21K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #981 within Toys & Game Room. It carries 553 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
79%
Out of stock, average day
18.4%
Average rank
#981in Toys & Game Room
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
553per listing
Listings tracked
39

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Lebron James products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

267

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

44%

Top 20: 78%

Open market

18%

  • Brand 128%
  • Brand 218%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (10 brands, 18%)

Demand

Lebron James search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.3×

Search terms

Top Lebron James search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lebron james226K/yr
  • lebron116K/yr
  • lebron james funko pop28K/yr
  • lebron funko pop20K/yr
  • funko pop lebron james9K/yr
  • lebron james gifts18K/yr
  • lebron james bobblehead6K/yr
  • lebron james merch6K/yr
  • lebron funko3K/yr
  • labron james3K/yr

Reviews and returns

What reviews say buyers love and hate about Lebron James

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
37%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Fitting of shoe was tight”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lebron James questions

Answered from the same tracked data.