Is lead shot profitable to sell on Amazon United States?

The niche generates $110K/yr across 37 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (48/100).

How competitive is the lead shot niche?

14 brands and 31 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in lead shot?

Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Value For Money. The return rate is 1.5%.

When does demand for lead shot peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the lead shot niche?

Listings span $8.01–$165.94; the average listing price is $33.88 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.

Lead Shot

Skip it

Soft demand (-3.3% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$33.88

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Great332.3

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Price range

Good$8.01–$165.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$110K

$110K/yr · 155K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Is lead shot profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lead shot is a $110K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

lead shot market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $102K–$136K; units × avg price
Conversion rate: 2.1%
Avg BSR: #1,851
Page quality: 0%
Prime: 84%
Sponsored: 70%
Out of stock: 4.6%
Avg brand age: 69 months
Avg seller age: 171 days

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

46%

Top 20: 83%

Open market

14%

TOMESHA47%
Dr.Fish14%
Otoolling9%
Roto Metals7%
Reaction Tackle5%
BoldWay4%
Open — no brand owns it (8 brands, 14%)

lead shot demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top lead shot search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lead shot70K/yr -3.7%2.1% conv.
lead balls18K/yr -0.1%1.0% conv.
lead shot 25 lb bag17K/yr -5.9%1.1% conv.
25 lbs lead shot10K/yr +38.0%0.4% conv.
lead pellets6K/yr +18.7%1.6% conv.
lead shot 25 lb7K/yr -32.2%0.5% conv.
lead bbs4K/yr +27.0%1.6% conv.
lead shot bags4K/yr +10.9%0.9% conv.
lead shot 5lb4K/yr -11.6%4.0% conv.
lead shot balls3K/yr +3.3%3.8% conv.

All search terms

Top lead shot products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Premium Lead Shot Balls #7.5(2.4MM) 2lb Bag for Reloading Fishing and DIY Supplies - Ideal for Adding Weight to Projects and Reducing Vibration

TOMESHA$19.724.4★216 rev

Premium Lead Shot Balls #7.5(2.4MM) Bag for Reloading Fishing and DIY Supplies - Ideal for Adding Weight to Projects and Reducing Vibration (5LB 5LB)

TOMESHA$29.874.4★216 rev

Otoolling Lead Shot Balls 99.9% Pure (2.4mm) 1 Pound Bag Lead Shot Pellets for Fishing DIY Supplies Adding Weight Reducing Vibration

Otoolling$16.814.8★8 rev

Premium Lead Shot Balls #9(2.0MM) Bag for Reloading Fishing and DIY Supplies - Ideal for Adding Weight to Projects and Reducing Vibration(5LB)

TOMESHA$29.964.8★26 rev

1lb Bag of #7 Lead Shot Balls - 99.9% Pure (7.5mm) - Heavy Duty Ballast Weights for Sleds Scuba Diving Hunting Fishing and More

TOMESHA$13.004.6★127 rev

Newest

by launch date

The LeadGuys (2-25) Bags 50 pounds of Washed and Re-graphited Reclaimed Lead Shot Made in USA

Generic$139.330 rev

1mo ago

1.1LB Superior Lead Shot Balls-2.4MM Premium Pure Lead PelletsHigh Density Lead ShotPolished Metal Lead Beads for Weighting Balancing Fishing Sinkers Industrial & Hobby Use

BoldWay$12.7517 rev

4mo ago

Otoolling Lead Shot Balls 99.9% Pure (2.4mm) 1 Pound Bag Lead Shot Pellets for Fishing DIY Supplies Adding Weight Reducing Vibration

Otoolling$16.818 rev

9mo ago

5lb Bag of #7 Lead Shot Balls - 99.9% Pure (7.5mm) - Heavy Duty Ballast Weights for Sleds Scuba Diving Hunting Fishing and More

TOMESHA$29.96127 rev

9mo ago

Premium Lead Shot Balls #9(2.0MM) Bag for Reloading Fishing and DIY Supplies - Ideal for Adding Weight to Projects and Reducing Vibration(5LB)

TOMESHA$29.9626 rev

11mo ago

What reviews say buyers love and hate about lead shot

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product18%

“Exactly what I needed”

Quality-Overall12%

“It is a reliable”

Durability9%

“durable than what they are”

Size-Overall8%

“This fit the bill nicely”

Shape/Style5%

“The uniform shape means they liquify very quickly”

Value For Money5%

“This is much cheaper than led shot”

Weight Light5%

“And exactly correct on the weight”

Soft Feel5%

“Soft flexible fits right under the small space under my seat”

Weight Heavy3%

“Great for making pattern weights”

Ease Of Use3%

“it was very easy to do”

What buyers complain about

Advertised Vs Actual Product29%

“Not as advertised”

Size-Overall19%

“Incorrect Size and not round not good for shot”

Value For Money11%

“can find cheaper”

Leak-Proof6%

“The shot is very small so I didn't want them to leak out of the Caldwell bags”

Assembly/Installation6%

“This is a expensive hobby to set up for”

Quality-Overall6%

“Quality-wise, I don't believe it matters much”

Weight Heavy6%

“it's heavy as hell”

Buoyancy3%

“I need to adjust the weight of my rig because Ive lost some buoyancy”

Ease Of Use3%

“Almost impossible to pick up”

Thickness1%

“Came in a thin plastic bag inside another thin plastic bag”

Top return reasons

Size-Overall52%

Advertised Vs Actual Product14%

Weight Heavy11%

Value For Money6%

Functionality-Overall5%

Leak-Proof4%

Quality-Overall2%

Defective Material/Parts1%

Material Quality1%

Zipper Quality1%

Common lead shot questions

Is lead shot profitable to sell on Amazon United States?: The niche generates $110K/yr across 37 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (48/100).
How competitive is the lead shot niche?: 14 brands and 31 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in lead shot?: Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Value For Money. The return rate is 1.5%.
When does demand for lead shot peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the lead shot niche?: Listings span $8.01–$165.94; the average listing price is $33.88 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.