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Lead

Fail

Shoppers spend an estimated $35K a year here, so Lead is a Fail.

Flapen Score
32
32 / 100
Ranks 7,441 of 8,101 Sports & Outdoors niches · −15 vs the category median of 47
Market size
$35K/yr140K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
85%top-5 click share · 7 brands · 48 sellers

Flapen Score

Lead against its category

The dotted line is the Sports & Outdoors average. Past it, Lead is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lead market on Amazon at a glance

Shoppers on Amazon United States searched for Lead 140K times last year and spent an estimated $35K. The top 5 brands take 94% of clicks. Demand peaks in Aug. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
2.0%
Market size, estimated
$35Ka year
Peak month
August1.5× the quietest month
Top search term
lead131K searches a year

02 · Price

A sale here is worth $12.50.

Listings sell for $12.50 on average, from $4.38 to $29.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.50 that is $1K to $3K a year per listing.

Average price
$12.50under the $15 to $100 sweet spot
Price range
$4.38–$29.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #72 within Terminal Tackle & Accessories. It carries 2,666 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#72in Terminal Tackle & Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,666per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

48

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

2%

  • Brand 155%
  • Brand 226%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 1.5×

Search terms

Top Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lead131K/yr
  • plomo6K/yr
  • lead for making fishing weights3K/yr

Reviews and returns

What reviews say buyers love and hate about Lead

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Advertised Vs Actual Product”
30%of negative reviews mention “Advertised Vs Actual Product”
0.1%of orders come back
“I gave this item one star because I felt the description was misleading”
A buyer, on “Advertised Vs Actual Product”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lead questions

Answered from the same tracked data.