Lead
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Good$4.38–$29.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.50avg listing price — sweet spot $15–$100
Review moat
Okay2,665.7avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$35K$35K/yr · 140K searches
Is lead profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lead is a $35K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lead market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $38K–$50K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 2.3%
- Avg brand age
- 63 months
- Avg seller age
- 162 days
Competition: brands, sellers & click share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
48
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
2%
- MOPHOEXII55%
- TOMESHA26%
- Pentel7%
- Four Candies3%
- Ziosxin3%
- Sufix3%
- Open — no brand owns it (1 brand, 2%)
lead demand & seasonality
Weekly Amazon search volume, last 91 weeks — +6.1% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.5×
Top lead search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lead131K/yr
- plomo6K/yr
- lead for making fishing weights3K/yr
Top lead products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MOPHOEXII Pure Lead Ingots Lead Sheet with 99.9% Laboratory-Quality Purity for Bullet Casting Fishing Sinkers and Fishing Weights 1 LB
MOPHOEXII$9.874.4★103 rev
Pure Lead Ingots 99.9% for Bullet Casting Fishing Sinkers and Fishing Weights (1 lb)
TOMESHA$10.064.7★255 rev
MOPHOEXII Pure Lead Ingots Lead Sheet with 99.9% Laboratory-Quality Purity for Bullet Casting Fishing Sinkers and Fishing Weights 2.1 LB
MOPHOEXII$14.524.4★103 rev
Pure Lead Ingots 99.9% for Bullet Casting Fishing Sinkers and Fishing Weights (5 lb)
TOMESHA$29.694.7★255 rev
Pentel C27BPHB3K6 Super Hi-Polymer Lead Refills 0.7mm HB Black 30 per Tube (Pack of 3 Tubes)
Pentel$4.384.8★23,493 rev
Newest
by launch dateMOPHOEXII Pure Lead Ingots Lead Sheet with 99.9% Laboratory-Quality Purity for Bullet Casting Fishing Sinkers and Fishing Weights 1 LB
MOPHOEXII$9.87103 rev
MOPHOEXII Pure Lead Ingots Lead Sheet with 99.9% Laboratory-Quality Purity for Bullet Casting Fishing Sinkers and Fishing Weights 2.1 LB
MOPHOEXII$14.52103 rev
Pure Lead Ingots 99.9% for Bullet Casting Fishing Sinkers and Fishing Weights (5 lb)
TOMESHA$29.69255 rev
Pure Lead Ingots 99.9% for Bullet Casting Fishing Sinkers and Fishing Weights (1 lb)
TOMESHA$10.06255 rev
Pure Lead Ingots 99.9% for Bullet Casting Fishing Sinkers and Fishing Weights (2.2 lb)
TOMESHA$13.91255 rev
Trending
90-day click momentum
Dr.Fish 5 Pack Bank Sinkers Lead Fishing Weights Freshwater Catfishing Weights River Channel Surf Fishing Saltwaterr 1oz
Dr.Fish$6.974.5★
Sufix 668-118MC Performance Lead Core Fishing Line 18-Pound 100-Yard Metered
Sufix$20.844.6★
Lead Sheet 10 Rolls Fishing Soft Strip Sinkers Weights Tackle Accessories Supplies Balance The Fishing Accessories Group 100% Lead Material (0.3mm)
Ziosxin$7.634.4★
MOPHOEXII Pure Lead Ingots Lead Sheet with 99.9% Laboratory-Quality Purity for Bullet Casting Fishing Sinkers and Fishing Weights 1 LB
MOPHOEXII$9.874.4★
MOPHOEXII Pure Lead Ingots Lead Sheet with 99.9% Laboratory-Quality Purity for Bullet Casting Fishing Sinkers and Fishing Weights 2.1 LB
MOPHOEXII$14.524.4★
What reviews say buyers love and hate about lead
What buyers praise and complain about, mined from review topics.What buyers love
“Product was as advertised”
“Very good leads”
“These lead bars were a decent price”
“It doesnt break every five seconds”
“Great soft lead”
“Worked great was very clean”
“Works great for making in-house fishing weights”
“My kids thought they were easy to use”
“With the right mold you make a variety of objects”
“it works well”
What buyers complain about
“I gave this item one star because I felt the description was misleading”
“Heavy and flat”
“Diameter is smaller than”
“Honestly, the quality of the graphite is kinda butt”
“The lead is not colored lead”
“It does break easily”
“too bad how cheap”
“Came overly stiff and crumbly. dried out”
Top return reasons
Common lead questions
- Is lead profitable to sell on Amazon United States?
- The niche generates $35K/yr across 10 tracked products. 90-day search growth is +6.1%. Flapen's verdict: Skip it (32/100).
- How competitive is the lead niche?
- 7 brands and 48 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in lead?
- Top complaints mined from reviews: Advertised Vs Actual Product, Weight Heavy, Size-Overall. The return rate is 0.1%.
- When does demand for lead peak?
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- What does it cost to enter the lead niche?
- Listings span $4.38–$29.69; the average listing price is $12.50 (sweet spot $15–$100). The average incumbent carries 2,666 reviews — the moat a new listing must climb.