Lawn Bowling
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$50.22avg listing price — sweet spot $15–$100
Growth
Great+67.2%90-day search growth — must beat 0% to launch
Review moat
Great460.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$20.62–$146.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$90K$90K/yr · 81K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Is lawn bowling profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lawn bowling is a $90K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
lawn bowling market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $63K–$75K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 7.1%
- Avg brand age
- 48 months
- Avg seller age
- 174 days
Competition: brands, sellers & click share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
20
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
9%
- NI-ROU64%
- JOYIN7%
- Zloveleexr5%
- Champion Sports5%
- STERLING5%
- KiddieLoot5%
- Open — no brand owns it (2 brands, 9%)
lawn bowling demand & seasonality
Weekly Amazon search volume, last 104 weeks — +67.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top lawn bowling search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lawn bowling16K/yr
- outdoor bowling16K/yr
- outdoor bowling set12K/yr
- lawn bowling set8K/yr
- yard bowling7K/yr
- lawn bowling set for adults3K/yr
- backyard bowling3K/yr
- wooden bowling set5K/yr
- wooden bowling pins4K/yr
- bolling3K/yr
Top lawn bowling products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Long game Outdoor Giant Lawn Bowling Games Wooden Lawn Set Fun Sports Games Outside or Indoor for Family Adults and Kids Backyard Skittles Carrying Bag with 10 Pins and 2 Balls(Medium Type)
NI-ROU$59.864.2★303 rev
JOYIN Giant Inflatable Bowling Set for Kids and Adults Christmas Birthday Party Games Kids Education Motor Skills Toys
JOYIN$26.024.4★2,529 rev
Zloveleexr Light Up Bowling Set Glow in The Dark Bowling Pins for Outdoor and Indoor Kids Games Fit Christmas New Year Party Gift Kids Education Motor Skills Toys(bolwing pin 10.23in)
Zloveleexr$28.884.4★282 rev
Champion Sports Bowling Set with Plastic Pins - Ball Sold Separately
Champion Sports$49.804.2★176 rev
Sterling Sports Wooden Lawn Bowling 9 Skittles Set with Carrying Mesh Bag for Indoors and Outdoors - 10 Wooden Pins and 2 Balls Green/Turquoise and Gray
STERLING$38.044.1★131 rev
Newest
by launch date
Kids Bowling Set - 10 White Plastic Pins & 2 Lightweight Bowling Balls - Family Fun Indoor & Outdoor Toddler Bowling Set Game for Boys & Girls Educational & Active Play Toy Birthday Gift Ages 3+
KiddieLoot$20.62104 rev
Wensdr Mini Bowling Set Indoor & Outdoor Home Bowling Set Bowling Alley Set with Lane Bowling Pins & Ball Set (A)
Wensdr$31.8997 rev
BocceRoll Yard Game Modern Bocce Ball Set with Ramp & Targets | Portable BocceRoll Lawn Game for Backyard & Beach | Premium Wooden Bocce Game for Family & Party Play
BocceRoll$146.6362 rev
Zloveleexr Light Up Bowling Set Glow in The Dark Bowling Pins for Outdoor and Indoor Kids Games Fit Christmas New Year Party Gift Kids Education Motor Skills Toys(bolwing pin 10.23in)
Zloveleexr$28.88282 rev
JOYIN Giant Inflatable Bowling Set for Kids and Adults Christmas Birthday Party Games Kids Education Motor Skills Toys
JOYIN$26.022,529 rev
Trending
90-day click momentumBocceRoll Yard Game Modern Bocce Ball Set with Ramp & Targets | Portable BocceRoll Lawn Game for Backyard & Beach | Premium Wooden Bocce Game for Family & Party Play
BocceRoll$146.634.3★
Kids Bowling Set - 10 White Plastic Pins & 2 Lightweight Bowling Balls - Family Fun Indoor & Outdoor Toddler Bowling Set Game for Boys & Girls Educational & Active Play Toy Birthday Gift Ages 3+
KiddieLoot$20.624.5★
Long game Outdoor Giant Lawn Bowling Games Wooden Lawn Set Fun Sports Games Outside or Indoor for Family Adults and Kids Backyard Skittles Carrying Bag with 10 Pins and 2 Balls(Medium Type)
NI-ROU$59.864.2★
Sterling Sports Wooden Lawn Bowling 9 Skittles Set with Carrying Mesh Bag for Indoors and Outdoors - 10 Wooden Pins and 2 Balls Green/Turquoise and Gray
STERLING$38.044.1★
Champion Sports Bowling Set with Plastic Pins - Ball Sold Separately
Champion Sports$49.804.2★
What reviews say buyers love and hate about lawn bowling
What buyers praise and complain about, mined from review topics.What buyers love
“Provides lots of fun”
“Great quality & easy to assembly”
“nice size”
“The pins are lightweight”
“We have used it as several outings and it is easy to assemble and dismantle”
“Product is as advertised”
“durable”
“Good Value”
“It is very practical”
“High quality balls and materials, a new fun game and an easy way to pack it for travel, Bocce Roll lives up to the hype”
What buyers complain about
“HUGE”
“the balls are hard plastic”
“needs a completely flat surface to work properly”
“Need assistance with defected product”
“Cheap”
“could damage the walls if youre playing indoors”
“ball heavier maybe”
“Sadly I waited too long to put it together after purchasing this”
“Attachment issues”
“Too expensive for what they are”
Top return reasons
Common lawn bowling questions
- Is lawn bowling profitable to sell on Amazon United States?
- The niche generates $90K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +67.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the lawn bowling niche?
- 8 brands and 20 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in lawn bowling?
- Top complaints mined from reviews: Size-Overall, Hard Feel, Flatness. The return rate is 2.6%.
- When does demand for lawn bowling peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the lawn bowling niche?
- Listings span $20.62–$146.63; the average listing price is $50.22 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.