Lasso

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $209K a year.

Searches, last 12 months

376K

Growth, 90 days vs prior 90

+6.7%

Conversion, latest week

1.7%

Market size, estimated

$209Ka year

Peak month

December7.8× the quietest month

Top search term

lasso rope112K searches a year

Listings sell for $33.19 on average, from $7.61 to $177.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $33.19 that is $8K to $17K a year per listing.

Average price

$33.19inside the $15 to $100 sweet spot

Price range

$7.61–$177.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$8K–$17K

Returns

2.8%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #1,772 within Other Sports. It carries 454 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

90%

Out of stock, average day

8.8%

Average rank

#1,772in Other Sports

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

454per listing

Listings tracked

31

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months