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Large Exercise Mat

Maybe

Products sell for $42.78 on average, inside the sweet spot. But demand is soft, at -11.6% this quarter, so Large Exercise Mat is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 8,101 Sports & Outdoors niches · +9 vs the category median of 47
Market size
$492K/yr412K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
35%top-5 click share · 27 brands · 35 sellers

Flapen Score

Large Exercise Mat against its category

The dotted line is the Sports & Outdoors average. Past it, Large Exercise Mat is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Exercise Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Large Exercise Mat 412K times last year and spent an estimated $492K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $492K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
2.8%
Market size, estimated
$492Ka year
Peak month
January3.2× the quietest month
Top search term
large yoga mat164K searches a year

02 · Price

A sale here is worth $42.78.

Listings sell for $42.78 on average, from $17.36 to $98.06. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $42.78 that is $4K to $11K a year per listing.

Average price
$42.78inside the $15 to $100 sweet spot
Price range
$17.36–$98.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #59 within Yoga. It carries 10,502 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#59in Yoga
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
10,502per listing
Listings tracked
51

04 · Newcomers

12 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
12Amazon's first-year sales bar
Average brand age
46 months

Products

Top Large Exercise Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

27 flat

Sellers

35

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

35%

Top 20: 74%

Open market

36%

  • Brand 115%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Large Exercise Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Large Exercise Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large yoga mat164K/yr
  • thick exercise mats for home workout25K/yr
  • thick yoga mat 2 inch29K/yr
  • extra thick exercise mat16K/yr
  • fitness mats for home gym17K/yr
  • work out mats for floor23K/yr
  • work out mats15K/yr
  • workout mat for men17K/yr
  • exercise mat 1 inch thick15K/yr
  • 1 thick yoga mat15K/yr

FAQ

Common Large Exercise Mat questions

Answered from the same tracked data.