Is large exercise mat profitable to sell on Amazon United States?

The niche generates $492K/yr across 51 tracked products. 12 of 14 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the large exercise mat niche?

27 brands and 35 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 58% of demand.

When does demand for large exercise mat peak?

Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the large exercise mat niche?

Listings span $17.36–$98.06; the average listing price is $42.78 (sweet spot $15–$100). The average incumbent carries 10,502 reviews — the moat a new listing must climb.

large exercise mat

Worth a look

Shows a sweet-spot price point ($42.78 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$42.78

avg listing price — sweet spot $15–$100

Price range

Incredible$17.36–$98.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Brand share

Great58%

top-5 brand share — no brand owns this niche

Returns

Good2.6%

return rate — above 6% kills the launch gate

Market size

Good$492K

$492K/yr · 412K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad10,501.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, large exercise mat is a $492K/yr Amazon United States market (412K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

large exercise mat market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $428K–$535K; units × avg price
Launch success: 86%; 12 of 14 new (360d)
Conversion rate: 2.8%
Avg BSR: #59
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.4%
Avg brand age: 46 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

27 flat

Sellers

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

35%

Top 20: 74%

Open market

36%

Amazon Basics15%
CAMBIVO15%
HAPBEAR12%
Retrospec9%
CAP Barbell7%
KEEP6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top large exercise mat search terms

large yoga mat164K/yr -11.0%2.1% conv.
thick exercise mats for home workout25K/yr -4.4%2.3% conv.
thick yoga mat 2 inch29K/yr -40.8%1.4% conv.
extra thick exercise mat16K/yr +5.4%1.8% conv.
fitness mats for home gym17K/yr -7.5%1.4% conv.
work out mats for floor23K/yr -38.8%1.2% conv.
work out mats15K/yr -5.9%1.4% conv.
workout mat for men17K/yr -3.2%4.3% conv.
exercise mat 1 inch thick15K/yr -15.5%1.6% conv.
1 thick yoga mat15K/yr -19.4%1.6% conv.

All search terms

Top large exercise mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 51 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black

Amazon Basics$20.684.6★69,529 rev

CAMBIVO Large Yoga Mat (6x 4) Extra Wide Workout Mat for Men and Women 1/3 &1/4 Thick Exercise Fitness TPE Mat for Home Gym Yoga Pilates Workout (Black) 6mm

CAMBIVO$48.704.4★4,759 rev

HAPBEAR Extra Large Yoga Mat 72x48x6mm (1/4 inch) Non-Slip Durable Thick Wide Exercise Mat for Home Workouts Yoga Pilates Stretching Floor & Fitness Workouts

HAPBEAR$50.284.6★1,345 rev

CAMBIVO Extra Long Wide Yoga Mat 84x30x6mm PVC Non-Slip Exercise Mat for Men Women Tall People Large Workout Mat for Yoga Pilates Home Gym Fitness Thick Floor Mat for Barefoot Stretching

CAMBIVO$39.274.6★3,250 rev

HAPBEAR Large Yoga Mat - 72x36x6mm (1/4 inch) Extra Wide Non-Slip Exercise Mat for Home Workout Yoga Pilates & Stretching Durable Includes Carry Bag

HAPBEAR$39.944.6★504 rev

Newest

by launch date

Tone Fitness Premium Extra Thick 1-Inch High Density Exercise Mat with Carry Strap Non-Slip Workout Pilates and Yoga Mat for Home Gym - Color Teal - Diamond Pattern

Tone Fitness$32.18358 rev

2w ago

Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Purple 72L X 24W X 2/5 Inch Thick 10mm

Gaiam$22.1446,174 rev

2mo ago

Gaiam Thick Yoga Mat 2/5 or 1 with Easy-Cinch Carrying Strap

Gaiam$23.0146,174 rev

2mo ago

Signature Fitness Yoga Mat Pilates & Exercise Mat Extra Thick 1 High-Density Foam Workout Mat with Easy-Cinch Carrying Strap for Home & Gym Workouts Aqua

Signature Fitness$31.3670 rev

3mo ago

Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black

Haulcove$22.45802 rev

5mo ago

Common questions

Is large exercise mat profitable to sell on Amazon United States?: The niche generates $492K/yr across 51 tracked products. 12 of 14 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Worth a look (56/100).
How competitive is the large exercise mat niche?: 27 brands and 35 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 58% of demand.
When does demand for large exercise mat peak?: Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the large exercise mat niche?: Listings span $17.36–$98.06; the average listing price is $42.78 (sweet spot $15–$100). The average incumbent carries 10,502 reviews — the moat a new listing must climb.