Is lap counter for swimming profitable to sell on Amazon United States?

The niche generates $38K/yr across 14 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (49/100).

How competitive is the lap counter for swimming niche?

10 brands and 15 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in lap counter for swimming?

Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.6%.

When does demand for lap counter for swimming peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the lap counter for swimming niche?

Listings span $6.13–$61.13; the average listing price is $27.04 (sweet spot $15–$100). The average incumbent carries 749 reviews — the moat a new listing must climb.

Lap Counter for Swimming

Skip it

A small market ($38K/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$27.04

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$6.13–$61.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good749.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$38K

$38K/yr · 55K searches

Signals Low Review Barrier Quality Gap

Is lap counter for swimming profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lap counter for swimming is a $38K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

lap counter for swimming market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $34K–$41K; units × avg price
Conversion rate: 2.5%
Avg BSR: #1,884
Page quality: 0%
Prime: 71%
Sponsored: 71%
Out of stock: 3.7%
Avg brand age: 48 months
Avg seller age: 194 days

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

15%

Parsonver35%
SC SPORTCOUNT26%
Arvakr8%
SPI6%
ALDMIO5%
Easy Round Counter5%
Open — no brand owns it (4 brands, 15%)

lap counter for swimming demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top lap counter for swimming search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lap counter for swimming20K/yr +5.8%2.1% conv.
swim lap counter16K/yr +12.1%2.2% conv.
swimming lap counter10K/yr +3.9%1.8% conv.
swim lap counter for swimming3K/yr +81.7%1.8% conv.
swim lap counter waterproof6K/yr -41.5%1.7% conv.

All search terms

Top lap counter for swimming products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Parsonver 5ATM Waterproof Fitness Tracker Swimming Smart Watch with Step Counter Stopwatch Pedometer 24/7 Heart Rate/Sleep Monitor 110+ Sport Modes Fitness Watch for Women Men Black

Parsonver$25.503.9★52 rev

SC Sportcount LapCounter - Digital Counter for Tracking Swim or Running Laps - Not a Timer Only Counts

SC SPORTCOUNT$41.604.3★1,802 rev

Arvakr Rechargeable Finger Counter IPX8 Waterproof Lap Counter Silent 6 Channels Digital Tasbih Tally Clicker with LED for Prayer Swimming Knitting Gift Black

Arvakr$29.673.9★62 rev

PSI Aqua Tally Swimming Lap Counter

SPI$17.454.4★215 rev

ALDMIO 15 Pcs Electronic Finger Counter 5 Digital Finger Counter Resettable Hand Tally Clicker Counters for Counting Numbers Knitting Coaching Golf Lap Fishing School Sports Event

ALDMIO$10.734.5★115 rev

Newest

by launch date

Waterproof Handheld 6-Digit Tally Counter with LED Backlight Magnetic Rechargeable Lap Counter Digital Clicker for Swimming & Pitch Counter (Grey)

Generic$14.811 rev

2mo ago

Parsonver Smart Watch for Swimming 5ATM Waterproof Watch for Pool & Open Water AI Swim Analysis Built-in GPS & Compass AMOLED Fitness Trackers 100+ Sports Modes Heart Rate & Sleep Monitor Black

Parsonver$61.13278 rev

7mo ago

Lap Counter for Swimming IP65 Waterproof Handheld Tally Counter 6 Digits Number Count Clickers CounterS Rechargeable Finger Counters Tally Clicker with Led Display for Swim Laps Boxing Rounds HIIT

Generic$8.507 rev

9mo ago

Parsonver 5ATM Waterproof Fitness Tracker Swimming Smart Watch with Step Counter Stopwatch Pedometer 24/7 Heart Rate/Sleep Monitor 110+ Sport Modes Fitness Watch for Women Men Black

Parsonver$25.5052 rev

11mo ago

CINCY Clicker Counter with LED for Day & Night Use - Instant Reset Accurate & Quiet Long Battery Life - for People Laps Pitch Golf Baseball Fish Counting for Prayer - Blue 1 Pack

CINCY$9.87131 rev

1y ago

What reviews say buyers love and hate about lap counter for swimming

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“Easy to use”

Quality-Overall16%

“Quality counter”

Advertised Vs Actual Product14%

“As expected”

Value For Money14%

“less expensive”

Efficiency8%

“Works Perfectly”

Measurement/Reading Accuracy4%

“gaining complete accuracy over how many laps Ive actually swum”

Durability4%

“Durable”

Comfort-Overall3%

“Comfortable Fit”

Design-Overall2%

“Built well”

Battery Life2%

“Excellent Battery Life”

What buyers complain about

Durability22%

“yesterday it fell apart”

Quality-Overall17%

“Bad quality”

Functionality-Overall12%

“Your items is not good because all the butum is not working”

Charging6%

“it will not recharge”

Size-Overall5%

“Large”

Battery Life3%

“Bad battery”

Display-Overall3%

“closes display while swimming”

Water Resistance3%

“Not waterproof”

Weight Heavy2%

“it is a bulky metal piece”

Advertised Vs Actual Product2%

“Not as advertised”

Top return reasons

Functionality-Overall26%

Size-Overall13%

Advertised Vs Actual Product7%

Touch/Button Controls7%

Charging4%

Value For Money4%

Defective Material/Parts4%

Noise Level4%

Display-Overall4%

Quality-Overall3%

Common lap counter for swimming questions

Is lap counter for swimming profitable to sell on Amazon United States?: The niche generates $38K/yr across 14 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (49/100).
How competitive is the lap counter for swimming niche?: 10 brands and 15 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in lap counter for swimming?: Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.6%.
When does demand for lap counter for swimming peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the lap counter for swimming niche?: Listings span $6.13–$61.13; the average listing price is $27.04 (sweet spot $15–$100). The average incumbent carries 749 reviews — the moat a new listing must climb.