lap counter for swimming
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible$27.04avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Price range
Great$6.13–$61.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good749.14avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$38K$38K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, lap counter for swimming is a $38K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
lap counter for swimming market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $34K–$41K
- units × avg price
- Launch success
- —
- 1 of 4 new (360d)
- Conversion rate
- 2.5%
- Avg BSR
- #1,884
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 71%
- Out of stock
- 3.7%
- Avg brand age
- 48 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
15
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
15%
- Parsonver35%
- SC SPORTCOUNT26%
- Arvakr8%
- SPI6%
- ALDMIO5%
- Easy Round Counter5%
- Open — no brand owns it (4 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top lap counter for swimming search terms
- lap counter for swimming20K/yr
- swim lap counter16K/yr
- swimming lap counter10K/yr
- swim lap counter for swimming3K/yr
- swim lap counter waterproof6K/yr
Top lap counter for swimming products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Parsonver 5ATM Waterproof Fitness Tracker Swimming Smart Watch with Step Counter Stopwatch Pedometer 24/7 Heart Rate/Sleep Monitor 110+ Sport Modes Fitness Watch for Women Men Black
Parsonver$25.503.9★52 rev
SC Sportcount LapCounter - Digital Counter for Tracking Swim or Running Laps - Not a Timer Only Counts
SC SPORTCOUNT$41.604.3★1,802 rev
Arvakr Rechargeable Finger Counter IPX8 Waterproof Lap Counter Silent 6 Channels Digital Tasbih Tally Clicker with LED for Prayer Swimming Knitting Gift Black
Arvakr$29.673.9★62 rev
PSI Aqua Tally Swimming Lap Counter
SPI$17.454.4★215 rev
ALDMIO 15 Pcs Electronic Finger Counter 5 Digital Finger Counter Resettable Hand Tally Clicker Counters for Counting Numbers Knitting Coaching Golf Lap Fishing School Sports Event
ALDMIO$10.734.5★115 rev
Newest
by launch date
Waterproof Handheld 6-Digit Tally Counter with LED Backlight Magnetic Rechargeable Lap Counter Digital Clicker for Swimming & Pitch Counter (Grey)
Generic$14.811 rev
Parsonver Smart Watch for Swimming 5ATM Waterproof Watch for Pool & Open Water AI Swim Analysis Built-in GPS & Compass AMOLED Fitness Trackers 100+ Sports Modes Heart Rate & Sleep Monitor Black
Parsonver$61.13278 rev
Lap Counter for Swimming IP65 Waterproof Handheld Tally Counter 6 Digits Number Count Clickers CounterS Rechargeable Finger Counters Tally Clicker with Led Display for Swim Laps Boxing Rounds HIIT
Generic$8.507 rev
Parsonver 5ATM Waterproof Fitness Tracker Swimming Smart Watch with Step Counter Stopwatch Pedometer 24/7 Heart Rate/Sleep Monitor 110+ Sport Modes Fitness Watch for Women Men Black
Parsonver$25.5052 rev
CINCY Clicker Counter with LED for Day & Night Use - Instant Reset Accurate & Quiet Long Battery Life - for People Laps Pitch Golf Baseball Fish Counting for Prayer - Blue 1 Pack
CINCY$9.87131 rev
Trending
90-day click momentumWaterproof Handheld 6-Digit Tally Counter with LED Backlight Magnetic Rechargeable Lap Counter Digital Clicker for Swimming & Pitch Counter (Grey)
Generic$14.811.0★
ALDMIO 15 Pcs Electronic Finger Counter 5 Digital Finger Counter Resettable Hand Tally Clicker Counters for Counting Numbers Knitting Coaching Golf Lap Fishing School Sports Event
ALDMIO$10.734.5★
Parsonver Smart Watch for Swimming 5ATM Waterproof Watch for Pool & Open Water AI Swim Analysis Built-in GPS & Compass AMOLED Fitness Trackers 100+ Sports Modes Heart Rate & Sleep Monitor Black
Parsonver$61.133.8★
Parsonver 5ATM Waterproof Fitness Tracker Swimming Smart Watch with Step Counter Stopwatch Pedometer 24/7 Heart Rate/Sleep Monitor 110+ Sport Modes Fitness Watch for Women Men Black
Parsonver$25.503.9★
CINCY Clicker Counter with LED for Day & Night Use - Instant Reset Accurate & Quiet Long Battery Life - for People Laps Pitch Golf Baseball Fish Counting for Prayer - Blue 1 Pack
CINCY$9.873.9★
What buyers say about lap counter for swimming
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Quality counter”
“As expected”
“less expensive”
“Works Perfectly”
“gaining complete accuracy over how many laps Ive actually swum”
“Durable”
“Comfortable Fit”
“Built well”
“Excellent Battery Life”
What buyers complain about
“yesterday it fell apart”
“Bad quality”
“Your items is not good because all the butum is not working”
“it will not recharge”
“Large”
“Bad battery”
“closes display while swimming”
“Not waterproof”
“it is a bulky metal piece”
“Not as advertised”
Top return reasons
Common questions
- Is lap counter for swimming profitable to sell on Amazon United States?
- The niche generates $38K/yr across 14 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the lap counter for swimming niche?
- 10 brands and 15 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in lap counter for swimming?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.6%.
- When does demand for lap counter for swimming peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the lap counter for swimming niche?
- Listings span $6.13–$61.13; the average listing price is $27.04 (sweet spot $15–$100). The average incumbent carries 749 reviews — the moat a new listing must climb.