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Lap Counter for Swimming

Fail

Shoppers spend an estimated $38K a year here, so Lap Counter for Swimming is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$38K/yr55K searches / yr
90-day growth
+7.0%search demand this quarter
Competition
67%top-5 click share · 10 brands · 15 sellers

Flapen Score

Lap Counter for Swimming against its category

The dotted line is the Sports & Outdoors average. Past it, Lap Counter for Swimming is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lap Counter for Swimming market on Amazon at a glance

Shoppers on Amazon United States searched for Lap Counter for Swimming 55K times last year and spent an estimated $38K. The top 5 brands take 80% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
2.5%
Market size, estimated
$38Ka year
Peak month
July1.5× the quietest month
Top search term
lap counter for swimming20K searches a year

02 · Price

A sale here is worth $27.04.

Listings sell for $27.04 on average, from $6.13 to $61.13. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $27.04 that is $0 to $3K a year per listing.

Average price
$27.04inside the $15 to $100 sweet spot
Price range
$6.13–$61.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #1,884 within Fitness Technology. It carries 749 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
71%
Out of stock, average day
3.7%
Average rank
#1,884in Fitness Technology
Average rating
3.78 starsAmazon United States average 4.42 stars
Average reviews
749per listing
Listings tracked
14

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Lap Counter for Swimming products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$11K$15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

15

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

15%

  • Parsonver35%
  • SC SPORTCOUNT26%
  • Arvakr8%
  • SPI6%
  • ALDMIO5%
  • Easy Round Counter5%
  • Open — no brand owns it (4 brands, 15%)

Demand

Lap Counter for Swimming search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Lap Counter for Swimming search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lap counter for swimming20K/yr
  • swim lap counter16K/yr
  • swimming lap counter10K/yr
  • swim lap counter for swimming3K/yr
  • swim lap counter waterproof6K/yr

Reviews and returns

What reviews say buyers love and hate about Lap Counter for Swimming

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
22%of negative reviews mention “Durability”
1.6%of orders come back
“yesterday it fell apart”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lap Counter for Swimming questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data