Is lantern profitable to sell on Amazon United States?

The niche generates $5.2M/yr across 45 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (59/100).

How competitive is the lantern niche?

34 brands and 88 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in lantern?

Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Charging. The return rate is 2.7%.

When does demand for lantern peak?

Demand peaks in Jan–Oct; the busiest month runs 2.5× the quietest.

What does it cost to enter the lantern niche?

Listings span $9.63–$60.84; the average listing price is $23.06 (sweet spot $15–$100). The average incumbent carries 7,739 reviews — the moat a new listing must climb.

Lantern

Worth a look

Shows a $5.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$5.2M

$5.2M/yr · 6.3M searches

Avg price

Incredible$23.06

avg listing price — sweet spot $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Price range

Great$9.63–$60.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.7%

return rate — above 5% kills the launch gate

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,738.78

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

Is lantern profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lantern is a $5.2M/yr Amazon United States market (6.3M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Oct. Verdict: Worth a look — 59/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

lantern market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 200K–250K; avg 5,000–6,000/product
Revenue / yr: $4.6M–$5.8M; units × avg price
Conversion rate: 3.6%
Avg BSR: #51
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 160 days

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 falling

Sellers

Top-5 brand share

48%

Top 20: 89%

Top-5 click share

45%

Top 20: 78%

Open market

46%

Lichamp13%
MalloMe12%
XTAUTO9%
Consciot8%
Glocusent7%
OGERY6%

lantern demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.

Peak months: Jan, Oct · busiest ÷ quietest = 2.5×

Open Trend

Top lantern search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

camping lights926K/yr +78.8%1.8% conv.
lantern1.1M/yr -31.3%1.9% conv.
camping lantern628K/yr +35.5%3.4% conv.
lanterns519K/yr -7.7%0.7% conv.
camping light358K/yr +49.9%1.7% conv.
lanterns for power outages637K/yr -77.7%4.3% conv.
rechargeable lantern354K/yr -27.7%2.5% conv.
emergency light279K/yr -26.9%1.5% conv.
camp light130K/yr +38.7%1.8% conv.
lantern lamp177K/yr -12.0%0.4% conv.

All search terms

Top lantern products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lichamp LED Camping Lantern 4 Pack Battery Powered Flashlight for Power Outages Portable Collapsible Hanging Light Essential for Home Outdoor Emergency Lamp Survival Kit Gear for Hurricane Gray

Lichamp$23.104.7★10,701 rev

MalloMe LED Camping Lantern Battery Powered Lanterns for Power Outages Portable Hanging Collapsible Camping Lights for Outdoor Home Emergency Hurricane Lamp Survival Outage Light 3 x AAA Operated

MalloMe$9.864.7★2,416 rev

Collapsible Portable LED Camping Lantern XTAUTO Lightweight Waterproof Solar USB Rechargeable LED Flashlight Survival Kits for Indoor Outdoor Home Emergency Light Power Outages Hiking Hurricane 4-Pack

XTAUTO$26.724.5★12,224 rev

OGERY Camping String Lights 4 in 1 Quick Storage 32.8FT Rechargeable Tent Lights String with 8 Lighting Modes Hanging Waterproof Portable LED Lamp for Outdoor Patio Awning Garden Camping Essentials

OGERY$16.494.3★2,208 rev

Glocusent 135 LED Ultra Bright Camping Lantern Up to 200H 5000mAh Camping Lights with 3 Colors & 5 Brightness SOS Max 1500LM Rechargeable Lantern for Power Outages Camping Hiking Emergency

Glocusent$20.564.8★1,046 rev

Newest

by launch date

Amazon Basics Camping Essentials Lantern 360-Degree 1000 Lumen LED Adjustable Dimmable with 4 Lighting Modes Water Resistant IPX4 Black (Batteries Not Included)

Amazon Basics$14.81226 rev

5mo ago

Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime

Brightown$21.002,391 rev

6mo ago

MalloMe LED Camping Lantern Battery Powered Lanterns for Power Outages Portable Hanging Collapsible Camping Lights for Outdoor Home Emergency Hurricane Lamp Survival Outage Light 3 x AAA Operated

MalloMe$9.862,416 rev

6mo ago

Glocusent 135 LED Ultra Bright Camping Lantern Up to 200H 5000mAh Camping Lights with 3 Colors & 5 Brightness SOS Max 1500LM Rechargeable Lantern for Power Outages Camping Hiking Emergency

Glocusent$20.561,046 rev

11mo ago

Consciot CL1 Mini Dual Light Sources LED Lantern Retro Style Battery Powered Lamp Dimmable Warm White and Daylight Modes Up to 200H Run Time Portable Atmosphere Lights for Indoor & Outdoor Use

Consciot$17.06297 rev

1y ago

What reviews say buyers love and hate about lantern

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow37%

“Bright Light”

Value For Money7%

“Amazing value”

Charging6%

“Charges quickly”

Quality-Overall6%

“Excellent Product”

Ease Of Use6%

“Easy to Use”

Advertised Vs Actual Product4%

“Better than expected”

Battery Life4%

“Battery lasts a long time”

Weight Light3%

“Lightweight and easy to use”

Portability2%

“Easily portable”

Durability2%

“It did not break”

What buyers complain about

Size-Overall12%

“Much smaller”

Brightness/Shine/Glow9%

“Not bright enough”

Charging8%

“Won't charge”

Durability7%

“Break easy”

Battery Life7%

“Poor battery life”

Functionality-Overall7%

“Did not work”

Quality-Overall6%

“Low quality”

Value For Money2%

“A little pricey”

Material Quality2%

“I know plastic wont be the most durable material”

Strength2%

“Very fragile”

Top return reasons

Size-Overall23%

Brightness/Shine/Glow21%

Value For Money8%

Charging7%

Functionality-Overall7%

Advertised Vs Actual Product6%

Bulb Flicker/Dimming/Color5%

Defective Material/Parts5%

Quality-Overall4%

Battery Life2%

Common lantern questions

Is lantern profitable to sell on Amazon United States?: The niche generates $5.2M/yr across 45 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (59/100).
How competitive is the lantern niche?: 34 brands and 88 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in lantern?: Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Charging. The return rate is 2.7%.
When does demand for lantern peak?: Demand peaks in Jan–Oct; the busiest month runs 2.5× the quietest.
What does it cost to enter the lantern niche?: Listings span $9.63–$60.84; the average listing price is $23.06 (sweet spot $15–$100). The average incumbent carries 7,739 reviews — the moat a new listing must climb.