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Lakers

Fail

Buyers convert on only 0.5% of searches, so Lakers is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$426K/yr2.1M searches / yr
90-day growth
+0.7%search demand this quarter
Competition
39%top-5 click share · 15 brands · 40 sellers

Flapen Score

Lakers against its category

The dotted line is the Sports & Outdoors average. Past it, Lakers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lakers market on Amazon at a glance

Shoppers on Amazon United States searched for Lakers 2.1M times last year and spent an estimated $426K. The top 5 brands take 82% of clicks. Demand peaks in Apr–May–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $426K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
0.5%
Market size, estimated
$426Ka year
Peak month
December9.6× the quietest month
Top search term
lakers1.2M searches a year

02 · Price

A sale here is worth $37.81.

Listings sell for $37.81 on average, from $11.05 to $94.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $37.81 that is $4K to $9K a year per listing.

Average price
$37.81inside the $15 to $100 sweet spot
Price range
$11.05–$94.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #600 within Jerseys. It carries 1,150 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
85%
Out of stock, average day
5.0%
Average rank
#600in Jerseys
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,150per listing
Listings tracked
52

04 · Newcomers

3 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Lakers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

40

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

39%

Top 20: 71%

Open market

14%

  • Brand 143%
  • Brand 213%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (9 brands, 14%)

Demand

Lakers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Lakers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lakers1.2M/yr
  • laker219K/yr
  • lakers jersey144K/yr
  • lakers shirt119K/yr
  • lakers gifts for men97K/yr
  • lakers jersey men43K/yr
  • los angeles lakers52K/yr
  • lakers merch58K/yr
  • la lakers34K/yr
  • lakers gifts28K/yr

Reviews and returns

What reviews say buyers love and hate about Lakers

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Thickness”
3.5%of orders come back
“Feels thin and threads coming out of logo”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lakers questions

Answered from the same tracked data.