Is lake games profitable to sell on Amazon United States?

The niche generates $155K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +337.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the lake games niche?

11 brands and 31 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in lake games?

Top complaints mined from reviews: Durability, Size-Overall, Inflation/Deflation. The return rate is 1.1%.

When does demand for lake games peak?

Demand peaks in May–Jun–Jul; the busiest month runs 20.3× the quietest.

What does it cost to enter the lake games niche?

Listings span $5.96–$116.54; the average listing price is $31.72 (sweet spot $15–$100). The average incumbent carries 4,876 reviews — the moat a new listing must climb.

Lake Games

Worth a look

Shows demand growing +337.9% this quarter, but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.

Growth

Incredible+337.9%

90-day search growth — must beat 0% to launch

Avg price

Incredible$31.72

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$5.96–$116.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$155K

$155K/yr · 215K searches

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,875.82

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

Signals Trending

Is lake games profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lake games is a $155K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

lake games market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $95K–$127K; units × avg price
Conversion rate: 2.3%
Avg BSR: #39
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 155 days

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

17%

GoSports59%
SportsStuff7%
RITONS5%
Jasonwell4%
MAX LIQUIDATOR4%
GoPong4%
Open — no brand owns it (5 brands, 17%)

lake games demand & seasonality

Weekly Amazon search volume, last 104 weeks — +337.9% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 20.3×

Open Trend

Top lake games search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lake toys for kids50K/yr +270.8%0.2% conv.
lake games45K/yr +656.0%0.5% conv.
water sports40K/yr +210.0%0.1% conv.
lake games for adults14K/yr +641.0%0.7% conv.
kids lake toys14K/yr +274.9%0.2% conv.
lake toys for kids ages 8-1213K/yr +281.1%0.4% conv.
water games for lake10K/yr +791.1%0.6% conv.
lake toys for kids ages 4-88K/yr +335.4%0.3% conv.
river toys for kids8K/yr +237.7%0.2% conv.
river games5K/yr +395.9%0.5% conv.

All search terms

Top lake games products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GoSports Tipsy Toss Game Set - Flying Disc Bottle Drop Yard Game

GoSports$45.744.7★2,381 rev

SportsStuff Booster Towable Tube Ball Towable Rope for Lift and Visibility 60 ft Rope with 4 100 lb Break Strength

SportsStuff$116.544.6★4,500 rev

RITONS 4 Pcs Set Inflatable Floating Row Toys Adult 12 Year Above Pool Party Water Sports Games Log Rafts to Float Toys

RITONS$21.763.6★1,179 rev

Jasonwell Pool Beach Water Football - Strong Grip Waterproof Football for All-Weather Play Pool Toys Beach Games Outdoor Sports Lake Toy Christmas Birthday Gifts for Kids Boys Teens Adults (BK No.3)

Jasonwell$15.524.7★120 rev

Max Liquidator 6-Pack Water Blaster Set Multicolor

MAX LIQUIDATOR$17.274.7★10,529 rev

Newest

by launch date

Korlon Skipping Water Balls 4 Pack Skip Water Bouncing Ball with Mesh Bag Summer Water Pool Toys for Kids Ages 4-8 8-12 Adults Games Cool Lake Beach Fun

Korlon$12.8422 rev

3mo ago

Jasonwell Pool Beach Water Football - Strong Grip Waterproof Football for All-Weather Play Pool Toys Beach Games Outdoor Sports Lake Toy Christmas Birthday Gifts for Kids Boys Teens Adults (BK No.3)

Jasonwell$15.52120 rev

3mo ago

The Dime Lab Water Football - Waterproof Football for Pools Beaches & Lakes - Strong Grip Training Outdoor All-Weather Water Toys for All Ages - Black

The Dime Lab$31.8380 rev

1y ago

SwimWays Hydro Waterproof Football for Outdoor and Pool Games; Ages 5+

SwimWays$15.513,628 rev

2y ago

Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set

SWOOC$35.581,639 rev

4y ago

What reviews say buyers love and hate about lake games

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience22%

“Great fun”

Water Resistance14%

“Water proof”

Quality-Overall14%

“Great quality & easy to assembly”

Advertised Vs Actual Product6%

“Works as advertised”

Value For Money5%

“Worth it”

Durability4%

“Nice and durable”

Size-Overall3%

“a nice size”

Color3%

“The colors are bright”

Ease Of Use2%

“Easy to use”

Strength2%

“Solid product”

What buyers complain about

Durability13%

“These cards did not even last a week”

Size-Overall10%

“it's not close to the official size”

Inflation/Deflation8%

“One of them doesn't stay inflated”

Water Resistance6%

“May be waterproof stickers would be better”

Grip6%

“slippery”

Functionality-Overall6%

“Wouldnt hold air”

Quality-Overall5%

“both times were super disappointed with performance”

Smell4%

“SMELL TERRRRRIBLE”

Material Quality3%

“the material could definitely be more durable”

Product Condition3%

“product came used with mold on it”

Top return reasons

Size-Overall41%

Value For Money15%

Inflation/Deflation8%

Advertised Vs Actual Product5%

Functionality-Overall4%

Grip4%

Quality-Overall3%