Lake Games
MaybeSearch demand grew +337.9% this quarter. But the top 5 products take 79% of clicks, so Lake Games is a Maybe.
- Flapen Score
- 53 / 100Top 28% of 8,101 Sports & Outdoors niches · +6 vs the category median of 4753
- Market size
- $155K/yr215K searches / yr
- 90-day growth
- +337.9%search demand this quarter
- Competition
- 79%top-5 click share · 11 brands · 31 sellers
Flapen Score
Lake Games against its category
The dotted line is the Sports & Outdoors average. Past it, Lake Games is stronger. Inside it, weaker.
Market
The Lake Games market on Amazon at a glance
Shoppers on Amazon United States searched for Lake Games 215K times last year and spent an estimated $155K. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +337.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.
- Searches, last 12 months
- 215K
- Growth, 90 days vs prior 90
- +337.9%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $155Ka year
- Peak month
- July20.3× the quietest month
- Top search term
- lake toys for kids50K searches a year
02 · Price
A sale here is worth $31.72.
Listings sell for $31.72 on average, from $5.96 to $116.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $31.72 that is $3K to $8K a year per listing.
- Average price
- $31.72inside the $15 to $100 sweet spot
- Price range
- $5.96–$116.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Leisure Sports & Game Room. It carries 4,876 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #39in Leisure Sports & Game Room
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 4,876per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Lake Games products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GoSports Tipsy Toss Game Set - Flying Disc Bottle Drop Yard Game
- Price
- $45.74
- Rating
- 4.7/5
- Reviews
- 2,381
- Age
- 6y ago

SportsStuff Booster Towable Tube Ball Towable Rope for Lift and Visibility 60 ft Rope with 4 100 lb Break Strength
- Price
- $116.54
- Rating
- 4.6/5
- Reviews
- 4,500
- Age
- 17y ago

RITONS 4 Pcs Set Inflatable Floating Row Toys Adult 12 Year Above Pool Party Water Sports Games Log Rafts to Float Toys
- Price
- $21.76
- Rating
- 3.6/5
- Reviews
- 1,179
- Age
- 7y ago

Jasonwell Pool Beach Water Football - Strong Grip Waterproof Football for All-Weather Play Pool Toys Beach Games Outdoor Sports Lake Toy Christmas Birthday Gifts for Kids Boys Teens Adults (BK No.3)
- Price
- $15.52
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 3mo ago

Max Liquidator 6-Pack Water Blaster Set Multicolor
- Price
- $17.27
- Rating
- 4.7/5
- Reviews
- 10,529
- Age
- 8y ago
Trending
estimated 90-day click momentum
The Dime Lab Water Football - Waterproof Football for Pools Beaches & Lakes - Strong Grip Training Outdoor All-Weather Water Toys for All Ages - Black
- Price
- $31.83
- Rating
- 4.3/5
- Reviews
- 80
- Age
- 1y ago

Korlon Skipping Water Balls 4 Pack Skip Water Bouncing Ball with Mesh Bag Summer Water Pool Toys for Kids Ages 4-8 8-12 Adults Games Cool Lake Beach Fun
- Price
- $12.84
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3mo ago

Jasonwell Pool Beach Water Football - Strong Grip Waterproof Football for All-Weather Play Pool Toys Beach Games Outdoor Sports Lake Toy Christmas Birthday Gifts for Kids Boys Teens Adults (BK No.3)
- Price
- $15.52
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 3mo ago

Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set
- Price
- $35.58
- Rating
- 4.4/5
- Reviews
- 1,639
- Age
- 4y ago

GoSports Tipsy Toss Game Set - Flying Disc Bottle Drop Yard Game
- Price
- $45.74
- Rating
- 4.7/5
- Reviews
- 2,381
- Age
- 6y ago
Newest
by launch date
Korlon Skipping Water Balls 4 Pack Skip Water Bouncing Ball with Mesh Bag Summer Water Pool Toys for Kids Ages 4-8 8-12 Adults Games Cool Lake Beach Fun
- Price
- $12.84
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3mo ago

Jasonwell Pool Beach Water Football - Strong Grip Waterproof Football for All-Weather Play Pool Toys Beach Games Outdoor Sports Lake Toy Christmas Birthday Gifts for Kids Boys Teens Adults (BK No.3)
- Price
- $15.52
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 3mo ago

The Dime Lab Water Football - Waterproof Football for Pools Beaches & Lakes - Strong Grip Training Outdoor All-Weather Water Toys for All Ages - Black
- Price
- $31.83
- Rating
- 4.3/5
- Reviews
- 80
- Age
- 1y ago

SwimWays Hydro Waterproof Football for Outdoor and Pool Games; Ages 5+
- Price
- $15.51
- Rating
- 4.6/5
- Reviews
- 3,628
- Age
- 2y ago

Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set
- Price
- $35.58
- Rating
- 4.4/5
- Reviews
- 1,639
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
31
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
17%
- GoSports59%
- SportsStuff7%
- RITONS5%
- Jasonwell4%
- MAX LIQUIDATOR4%
- GoPong4%
- Open — no brand owns it (5 brands, 17%)
Demand
Lake Games search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 20.3×
Search terms
Top Lake Games search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lake toys for kids50K/yr
- lake games45K/yr
- water sports40K/yr
- lake games for adults14K/yr
- kids lake toys14K/yr
- lake toys for kids ages 8-1213K/yr
- water games for lake10K/yr
- lake toys for kids ages 4-88K/yr
- river toys for kids8K/yr
- river games5K/yr
Reviews and returns
What reviews say buyers love and hate about Lake Games
We read the reviews and the return reasons for every product selling here.
“These cards did not even last a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lake Games questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









