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Lace N Loop

Fail

Demand is soft, at -13.3% this quarter, so Lace N Loop is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$87K/yr27K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
77%top-5 click share · 10 brands · 14 sellers

Flapen Score

Lace N Loop against its category

The dotted line is the Sports & Outdoors average. Past it, Lace N Loop is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lace N Loop market on Amazon at a glance

Shoppers on Amazon United States searched for Lace N Loop 27K times last year and spent an estimated $87K. The top 5 brands take 89% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
9.2%
Market size, estimated
$87Ka year
Top search term
lace n loop10K searches a year

02 · Price

A sale here is worth $35.17.

Listings sell for $35.17 on average, from $9.97 to $255.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $35.17 that is $4K to $9K a year per listing.

Average price
$35.17inside the $15 to $100 sweet spot
Price range
$9.97–$255.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,381 within Other Sports. It carries 1,044 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#2,381in Other Sports
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
1,044per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Lace N Loop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

14

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

9%

  • Brand 156%
  • Brand 215%
  • Brand 311%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 9%)

Search terms

Top Lace N Loop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lace n loop10K/yr
  • lace and loop4K/yr
  • lace converter boxing gloves4K/yr
  • boxing lace converter3K/yr
  • lace and loop straps for boxing gloves3K/yr
  • lace n loop boxing3K/yr

Reviews and returns

What reviews say buyers love and hate about Lace N Loop

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Smell”
1.9%of orders come back
“Smelled horrible”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lace N Loop questions

Answered from the same tracked data.