Is kubb profitable to sell on Amazon United States?

The niche generates $565K/yr across 9 tracked products. 90-day search growth is +280.0%. Flapen's verdict: Worth a look (57/100).

How competitive is the kubb niche?

8 brands and 12 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in kubb?

Top complaints mined from reviews: Durability, Stain Resistance. The return rate is 1.6%.

When does demand for kubb peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 16.6× the quietest.

What does it cost to enter the kubb niche?

Listings span $37.43–$58.69; the average listing price is $45.97 (sweet spot $15–$100). The average incumbent carries 761 reviews — the moat a new listing must climb.

Kubb

Worth a look

Shows demand growing +280.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+280.0%

90-day search growth — must beat 0% to launch

Avg price

Incredible$45.97

avg listing price — sweet spot $15–$100

Price range

Incredible$37.43–$58.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Good760.89

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$565K

$565K/yr · 203K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad90%

top-5 click share — a locked-up shelf

Signals Trending

Is kubb profitable on Amazon?

According to Flapen's Amazon United States niche tracking, kubb is a $565K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 57/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

kubb market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: $575K–$690K; units × avg price
Conversion rate: 6.1%
Avg BSR: #71
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 187 days

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Yard Games36%
Pointyard27%
GoSports11%
Juegoal10%
ApudArmis8%
SPORT BEATS3%
Open — no brand owns it (2 brands, 5%)

kubb demand & seasonality

Weekly Amazon search volume, last 104 weeks — +280.0% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 16.6×

Open Trend

Top kubb search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kubb59K/yr +297.7%4.7% conv.
kubb yard game set55K/yr +315.4%6.3% conv.
kubb yard game19K/yr +257.0%4.4% conv.
kubb game15K/yr +256.0%2.7% conv.
kuube outdoor game8K/yr +366.6%7.2% conv.
kube yard game7K/yr +588.2%5.6% conv.
kuub8K/yr +283.5%4.8% conv.
kube18K/yr +65.7%2.8% conv.
kubb set3K/yr +327.2%3.9% conv.
kubb game set3K/yr +311.9%3.9% conv.

All search terms

Top kubb products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yard Games Kubb Premium Size Outdoor Tossing Game with Carrying Case Instructions and Boundary Marker

Yard Games$49.984.8★2,245 rev

Pointyard Kubb Yard Game Set Viking Chess Outdoor Hevea Hardwood Toss Game for Adults & Families - with 10 Blocks 6 Batons Carrying Bag | Perfect for Backyard Lawn Beach Party BBQ Camping

Pointyard$39.184.8★286 rev

Juegoal Kubb Game Set Backyard Game Set Outdoor Tossing Game Set with Carrying Bag

Juegoal$41.604.8★1,661 rev

GoSports Backyard Size Kubb Viking Clash Toss Game Set

GoSports$43.244.8★468 rev

ApudArmis Kubb Viking Chess Outdoor Clash Toss Yard Game with Carrying Case - Rubber Wooden Backyard Lawn Games Set for Teenagers Adults Family

ApudArmis$44.954.8★1,139 rev

Newest

by launch date

OLSA Kubb Outdoor Games Kubb Yard Games for Adults Family Viking Chess Lawn Game with Carrying Bag Giant Outdoor Toss Games for Backyard Beach Park Camping (Measuring Tape Included)

Olsa$42.9661 rev

2y ago

Pointyard Kubb Yard Game Set Viking Chess Outdoor Hevea Hardwood Toss Game for Adults & Families - with 10 Blocks 6 Batons Carrying Bag | Perfect for Backyard Lawn Beach Party BBQ Camping

Pointyard$39.18286 rev

2y ago

SunNordic Rubber Wood Kubb Yard Game Set with Carry Bag

SunNordic$58.6964 rev

4y ago

Kubb Game Set Premium Rubberwood

SPORT BEATS$37.43134 rev

5y ago

ApudArmis Kubb Viking Chess Outdoor Clash Toss Yard Game with Carrying Case - Rubber Wooden Backyard Lawn Games Set for Teenagers Adults Family

ApudArmis$44.951,139 rev

6y ago

What reviews say buyers love and hate about kubb

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience44%

“So much fun”

Quality-Overall21%

“Good quality”

Ease Of Use8%

“easy to learn”

Durability3%

“will hold up to many intense gaming sessions”

Storage Capacity3%

“Storage bag seems to be of good quality”

Material Quality3%

“Wood is good quality”

Advertised Vs Actual Product2%

“As advertised- fun game”

Wood Quality2%

“An excellent game with good quality wood”

Suitable For Outdoor2%

“Different kind of outdoor game that is fun”

Assembly/Installation2%

“easy to set up”

What buyers complain about

Durability46%

“We had an issue with one of the batons -- it broke under normal play due to a knot in the wood”

Stain Resistance13%

“The light wood stains easily so just be aware they will not stay pristine for long”

Top return reasons

Size-Overall26%

Weight Heavy18%

Value For Money17%

Product Condition5%

Quality-Overall4%

Defective Material/Parts4%

Advertised Vs Actual Product4%

Wood Quality3%