Kubb
MaybeSearch demand grew +280.0% this quarter. But the top 5 products take 90% of clicks, so Kubb is a Maybe.
- Flapen Score
- 57 / 100Top 17% of 8,101 Sports & Outdoors niches · +10 vs the category median of 4757
- Market size
- $565K/yr203K searches / yr
- 90-day growth
- +280.0%search demand this quarter
- Competition
- 90%top-5 click share · 8 brands · 12 sellers
Flapen Score
Kubb against its category
The dotted line is the Sports & Outdoors average. Past it, Kubb is stronger. Inside it, weaker.
Market
The Kubb market on Amazon at a glance
Shoppers on Amazon United States searched for Kubb 203K times last year and spent an estimated $565K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +280.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $565K a year.
- Searches, last 12 months
- 203K
- Growth, 90 days vs prior 90
- +280.0%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $565Ka year
- Peak month
- July16.6× the quietest month
- Top search term
- kubb59K searches a year
02 · Price
A sale here is worth $45.97.
Listings sell for $45.97 on average, from $37.43 to $58.69. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $45.97 that is $34K to $46K a year per listing.
- Average price
- $45.97inside the $15 to $100 sweet spot
- Price range
- $37.43–$58.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $34K–$46K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Leisure Sports & Game Room. It carries 761 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #71in Leisure Sports & Game Room
- Average rating
- 4.78 starsAmazon United States average 4.42 stars
- Average reviews
- 761per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Kubb products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
12
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
5%
- Brand 136%
- Brand 227%
- Brand 311%
- Brand 410%
- Brand 58%
- Brand 63%
- Open — no brand owns it (2 brands, 5%)
Demand
Kubb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 16.6×
Search terms
Top Kubb search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kubb59K/yr
- kubb yard game set55K/yr
- kubb yard game19K/yr
- kubb game15K/yr
- kuube outdoor game8K/yr
- kube yard game7K/yr
- kuub8K/yr
- kube18K/yr
- kubb set3K/yr
- kubb game set3K/yr
Reviews and returns
What reviews say buyers love and hate about Kubb
We read the reviews and the return reasons for every product selling here.
“We had an issue with one of the batons -- it broke under normal play due to a knot in the wood”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kubb questions
Answered from the same tracked data.