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Ku Shirt

Fail

Demand is soft, at -54.6% this quarter, so Ku Shirt is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$19K/yr36K searches / yr
90-day growth
-54.6%search demand this quarter
Competition
38%top-5 click share · 8 brands · 8 sellers

Flapen Score

Ku Shirt against its category

The dotted line is the Sports & Outdoors average. Past it, Ku Shirt is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ku Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Ku Shirt 36K times last year and spent an estimated $19K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -54.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-54.6%
Conversion, latest week
2.1%
Market size, estimated
$19Ka year
Peak month
December6.4× the quietest month
Top search term
ku shirt7K searches a year

02 · Price

A sale here is worth $25.34.

Listings sell for $25.34 on average, from $15.69 to $40.20. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $25.34 that is $0 to $3K a year per listing.

Average price
$25.34inside the $15 to $100 sweet spot
Price range
$15.69–$40.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #6,747 within T-Shirts. It carries 1,138 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
62%
Out of stock, average day
7.0%
Average rank
#6,747in T-Shirts
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,138per listing
Listings tracked
34

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ku Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

8 rising

Sellers

8

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

38%

Top 20: 83%

Open market

4%

  • Brand 137%
  • Brand 231%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (2 brands, 4%)

Demand

Ku Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Ku Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ku shirt7K/yr
  • kansas jayhawks shirt9K/yr
  • ku sweatshirt6K/yr
  • kansas jayhawks womens apparel6K/yr
  • kansas jayhawks hoodie4K/yr
  • kansas jayhawks sweatshirt4K/yr

Reviews and returns

What reviews say buyers love and hate about Ku Shirt

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Advertised Vs Actual Product”
5.6%of orders come back
“On time, exactly as it was described”
A buyer, on “Advertised Vs Actual Product”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Ku Shirt questions

Answered from the same tracked data.