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36

Ku Shirt

Skip it

Soft demand (-54.6% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 27Competition 77Returns 23Price range 95Avg price 95Brand share 20Review moat 59Quality gap 42

Avg price

Incredible$25.34

avg listing price — sweet spot $15–$100

Price range

Incredible$15.69–$40.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good1,138.41

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$19K

$19K/yr · 36K searches

Growth

Bad-54.6%

90-day search growth — must beat 0% to launch

Is ku shirt profitable on Amazon?

According to Flapen's Amazon United States niche tracking, ku shirt is a $19K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

ku shirt market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$13K–$19K
units × avg price
Conversion rate
2.1%
Avg BSR
#6,747
Page quality
0%
Prime
62%
Sponsored
94%
Out of stock
7.0%
Avg brand age
41 months
Avg seller age
192 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

8 rising

Sellers

8

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

38%

Top 20: 83%

Open market

4%

  • CornBorn37%
  • Elite Authentics31%
  • Blue 8410%
  • Campus Colors8%
  • Wes and Willy7%
  • adidas4%
  • Open — no brand owns it (2 brands, 4%)

ku shirt demand & seasonality

Weekly Amazon search volume, last 100 weeks — -54.6% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 6.4×

Top ku shirt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • ku shirt7K/yr
  • kansas jayhawks shirt9K/yr
  • ku sweatshirt6K/yr
  • kansas jayhawks womens apparel6K/yr
  • kansas jayhawks hoodie4K/yr
  • kansas jayhawks sweatshirt4K/yr
All search terms

Top ku shirt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5836%$1K9%$2K12%$2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about ku shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product100%

“On time, exactly as it was described”

Top return reasons

Size-Overall74%
Sleeve Fit5%
Stitch/Finish/Polish4%
Length4%
Material Quality4%
Print Quality4%
Color2%
Stiffness2%
Shrinkage Resistance1%
Stretchability/Expandability/Elasticity1%

Common ku shirt questions

Is ku shirt profitable to sell on Amazon United States?
The niche generates $19K/yr across 34 tracked products. 90-day search growth is -54.6%. Flapen's verdict: Skip it (36/100).
How competitive is the ku shirt niche?
8 brands and 8 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 92% of demand.
When does demand for ku shirt peak?
Demand peaks in Sep–Nov–Dec; the busiest month runs 6.4× the quietest.
What does it cost to enter the ku shirt niche?
Listings span $15.69–$40.20; the average listing price is $25.34 (sweet spot $15–$100). The average incumbent carries 1,138 reviews — the moat a new listing must climb.