Kong Coolers

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +123.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

57K

Growth, 90 days vs prior 90

+123.5%

Conversion, latest week

0.6%

Market size, estimated

$41Ka year

Peak month

July3.9× the quietest month

Top search term

35 qt cooler11K searches a year

Listings sell for $119.71 on average, from $40.42 to $279.16. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $119.71 that is $0 to $12K a year per listing.

Average price

$119.71above the $15 to $100 sweet spot

Price range

$40.42–$279.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$12K

Returns

3.5%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #91 within Camp Kitchen. It carries 4,444 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

89%

Out of stock, average day

2.0%

Average rank

#91in Camp Kitchen

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

4,444per listing

Listings tracked

45

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

48 months