Koala Straw

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

378K

Growth, 90 days vs prior 90

+30.5%

Conversion, latest week

2.5%

Market size, estimated

$78Ka year

Peak month

December8.2× the quietest month

Top search term

owala boot 40 oz63K searches a year

Listings sell for $8.28 on average, from $5.97 to $10.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $8.28 that is $2K to $4K a year per listing.

Average price

$8.28under the $15 to $100 sweet spot

Price range

$5.97–$10.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

6.3%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #242 within Sports Water Bottle Accessories. It carries 2,658 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#242in Sports Water Bottle Accessories

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,658per listing

Listings tracked

22

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

22 months