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73

knicks

Launch it

A $2.3M/yr market growing >1,000% this quarter with returns at 2.0% — clears our launch bar.

Market size 95Growth 100Conversion 12Competition 93Returns 74Price range 69Avg price 94Brand share 47Review moat 79Quality gap 47

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Market size

Incredible$2.3M

$2.3M/yr · 5.0M searches

Avg price

Great$48.67

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Review moat

Great425.18

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.0%

return rate — above 6% kills the launch gate

Price range

Good$9.77–$133.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, knicks is a $2.3M/yr Amazon United States market (5.0M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun. Verdict: Launch it — 73/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
40K–50K
avg 250–500/product
Revenue / yr
$1.9M–$2.4M
units × avg price
Launch success
46%
21 of 46 new (360d)
Conversion rate
0.9%
Avg BSR
#10,954
Page quality
0%
Prime
58%
Sponsored
64%
Out of stock
18.7%
Avg brand age
40 months
Avg seller age
150 days

Competition

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

75

Top-5 brand share

77%

Top 20: 95%

Top-5 click share

22%

Top 20: 58%

Open market

19%

  • Outerstuff34%
  • New York Knicks23%
  • 500 LEVEL11%
  • GAP5%
  • New Era4%
  • rosemia4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.
1.3M750KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 60.6×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$46K4%$93K6%$139K8%$186K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 108 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“Fit was accurate”

Quality-Overall22%

“Good quality shirt”

Comfort-Overall9%

“It's comfortable”

Value For Money8%

“Good Value”

Color5%

“Colors are bright”

Material Quality5%

“Material is so soft”

Advertised Vs Actual Product3%

“As advertised”

Soft Feel2%

“Soft cotton”

Design-Overall2%

“The design is so cute”

Gifting Purpose2%

“Gift”

What buyers complain about

Size-Overall33%

“Runs a bit small”

Quality-Overall20%

“Low quality”

Print Quality5%

“The print also doesn't look centered”

Thickness4%

“Thin”

Color3%

“The color is off”

Advertised Vs Actual Product3%

“Looks can be deceiving”

Material Quality3%

“Material not best cotton”

Durability3%

“It feels broken in from the first wear”

Shrinkage Resistance2%

“Shrinks”

Value For Money2%

“Would not spend this much money”

Top return reasons

Size-Overall58%
Length7%
Material Quality4%
Chest Fit4%
Advertised Vs Actual Product3%
Quality-Overall3%
Color3%
Waist Fit3%
Thin2%
Shape/Style1%

Common questions

Is knicks profitable to sell on Amazon United States?
The niche generates $2.3M/yr across 108 tracked products. 21 of 46 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Launch it (73/100).
How competitive is the knicks niche?
35 brands and 75 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in knicks?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Print Quality. The return rate is 2.0%.
When does demand for knicks peak?
Demand peaks in May–Jun; the busiest month runs 60.6× the quietest.
What does it cost to enter the knicks niche?
Listings span $9.77–$133.54; the average listing price is $48.67 (sweet spot $15–$100). The average incumbent carries 425 reviews — the moat a new listing must climb.

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