Knicks
PassKnicks scores 73 out of 100, a Pass. Shoppers spend an estimated $2.3M a year here, search demand grew >1,000% this quarter, and an estimated 2.0% of orders come back.
- Flapen Score
- 73 / 100Top 1% of 8,101 Sports & Outdoors niches · +26 vs the category median of 4773
- Market size
- $2.3M/yr5.0M searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 22%top-5 click share · 35 brands · 75 sellers
Flapen Score
Knicks against its category
The dotted line is the Sports & Outdoors average. Past it, Knicks is stronger. Inside it, weaker.
Market
The Knicks market on Amazon at a glance
Shoppers on Amazon United States searched for Knicks 5.0M times last year and spent an estimated $2.3M. The top 5 brands take 77% of clicks. Demand peaks in May–Jun. Flapen scores it 73 out of 100, a Pass.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.
- Searches, last 12 months
- 5.0M
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $2.3Ma year
- Peak month
- June60.6× the quietest month
- Top search term
- knicks1.6M searches a year
02 · Price
A sale here is worth $48.67.
Listings sell for $48.67 on average, from $9.77 to $133.54. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $48.67 that is $12K to $24K a year per listing.
- Average price
- $48.67inside the $15 to $100 sweet spot
- Price range
- $9.77–$133.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $12K–$24K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #10,954 within Jerseys. It carries 425 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 58%
- Out of stock, average day
- 18.7%
- Average rank
- #10,954in Jerseys
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 425per listing
- Listings tracked
- 108
04 · Newcomers
21 of last year's 46 launches cleared the first-year sales bar.
46 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 46
- Successful launches
- 21Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Knicks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
35 rising
Sellers
75
Top-5 brand share
77%
Top 20: 95%
Top-5 click share
22%
Top 20: 58%
Open market
19%
- Brand 134%
- Brand 223%
- Brand 311%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Knicks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 60.6×
Search terms
Top Knicks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- knicks1.6M/yr
- knicks t shirt851K/yr
- knicks jersey376K/yr
- knicks shirt344K/yr
- new york knicks403K/yr
- ny knicks217K/yr
- ny knicks t shirt141K/yr
- new york knicks shirt144K/yr
- knick156K/yr
- new york knicks t-shirts80K/yr
Reviews and returns
What reviews say buyers love and hate about Knicks
We read the reviews and the return reasons for every product selling here.
“Runs a bit small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Knicks questions
Answered from the same tracked data.









