Knicks
PassKnicks scores 73 out of 100, a Pass. Shoppers spend an estimated $2.3M a year here, search demand grew >1,000% this quarter, and an estimated 2.0% of orders come back.
- Flapen Score
- 73 / 100Top 1% of 8,101 Sports & Outdoors niches · +26 vs the category median of 4773
- Market size
- $2.3M/yr5.0M searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 22%top-5 click share · 35 brands · 75 sellers
Flapen Score
Knicks against its category
The dotted line is the Sports & Outdoors average. Past it, Knicks is stronger. Inside it, weaker.
Market
The Knicks market on Amazon at a glance
Shoppers on Amazon United States searched for Knicks 5.0M times last year and spent an estimated $2.3M. The top 5 brands take 77% of clicks. Demand peaks in May–Jun. Flapen scores it 73 out of 100, a Pass.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.
- Searches, last 12 months
- 5.0M
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $2.3Ma year
- Peak month
- June60.6× the quietest month
- Top search term
- knicks1.6M searches a year
02 · Price
A sale here is worth $48.67.
Listings sell for $48.67 on average, from $9.77 to $133.54. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $48.67 that is $12K to $24K a year per listing.
- Average price
- $48.67inside the $15 to $100 sweet spot
- Price range
- $9.77–$133.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $12K–$24K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #10,954 within Jerseys. It carries 425 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 58%
- Out of stock, average day
- 18.7%
- Average rank
- #10,954in Jerseys
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 425per listing
- Listings tracked
- 108
04 · Newcomers
21 of last year's 46 launches cleared the first-year sales bar.
46 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 46
- Successful launches
- 21Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Knicks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jalen Brunson New York Knicks NBA Kids Youth 8-20 Blue Icon Edition Swingman Jersey (US Numeric 10 12 Regular Blue)
- Price
- $91.32
- Rating
- 4.7/5
- Reviews
- 48
- Age
- 2y ago

NBA New York Knicks Officially Licensed T-Shirt Men Black Small
- Price
- $21.56
- Rating
- 4.1/5
- Reviews
- 320
- Age
- 2y ago

Jalen Brunson New York Knicks NBA Kids Youth 8-20 Association Edition White Swingman Jersey (US Numeric 14 16 Regular Jalen Brunson New York Knicks White)
- Price
- $106.66
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago

rosemia Oversized Tshirts for Women Summer Short Sleeve Round Neck Graphic Tee Shirt Black New York L
- Price
- $9.77
- Rating
- 4.5/5
- Reviews
- 1,464
- Age
- 1y ago

Jalen Brunson New York Knicks NBA Kids Youth 8-20 Ivory Cream City Edition Swingman Jersey (US Numeric 14 16 Regular Cream)
- Price
- $116.74
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 3mo ago
Trending
estimated 90-day click momentum
500 LEVEL New York Knicks Vs. Everybody Mens Premium T-Shirt (Tri Black Medium)
- Price
- $42.63
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 2mo ago

500 LEVEL New York Knicks Starting 5 Shirt (Royal Blue X-Large)
- Price
- $37.84
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 1y ago

Jalen Brunson New York Knicks NBA Kids Youth 8-20 Association Edition White Swingman Jersey (US Numeric 14 16 Regular Jalen Brunson New York Knicks White)
- Price
- $106.66
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago

Jalen Brunson New York Knicks NBA Kids Youth 8-20 Black Icon Edition Swingman Jersey (US Numeric 10 12 Regular Black)
- Price
- $100.79
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 3mo ago

rosemia Oversized Tshirts for Women Summer Short Sleeve Round Neck Graphic Tee Shirt Black New York L
- Price
- $9.77
- Rating
- 4.5/5
- Reviews
- 1,464
- Age
- 1y ago
Newest
by launch date
New York Basketball Champions 2026 Graphic T-Shirt | Blue Orange Hoop Trophy Fan Tee | NYC Hoops Championship Gift Men Women
- Price
- $19.75
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 1mo ago

adidas NBA New York Knicks Mens 1/4 Zip Pullover Blue Sweatshirt Medium
- Price
- $33.60
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1mo ago

NBA 2026 Eastern Conference Finals Knicks Next Level T-Shirt Men Black Small
- Price
- $21.70
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 2mo ago

500 LEVEL New York Knicks Vs. Everybody Mens Premium T-Shirt (Tri Black Medium)
- Price
- $42.63
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 2mo ago

Jalen Brunson New York Knicks NBA Kids Youth 8-20 Ivory Cream City Edition Swingman Jersey (US Numeric 14 16 Regular Cream)
- Price
- $116.74
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
35 rising
Sellers
75
Est. top-5 brand share
77%
Top 20: 95%
Est. top-5 click share
22%
Top 20: 58%
Open market
19%
- Outerstuff34%
- New York Knicks23%
- 500 LEVEL11%
- GAP5%
- New Era4%
- rosemia4%
Demand
Knicks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 60.6×
Search terms
Top Knicks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- knicks1.6M/yr
- knicks t shirt851K/yr
- knicks jersey376K/yr
- knicks shirt344K/yr
- new york knicks403K/yr
- ny knicks217K/yr
- ny knicks t shirt141K/yr
- new york knicks shirt144K/yr
- knick156K/yr
- new york knicks t-shirts80K/yr
Reviews and returns
What reviews say buyers love and hate about Knicks
We read the reviews and the return reasons for every product selling here.
“Runs a bit small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Knicks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









