knicks
Launch itA $2.3M/yr market growing >1,000% this quarter with returns at 2.0% — clears our launch bar.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Market size
Incredible$2.3M$2.3M/yr · 5.0M searches
Avg price
Great$48.67avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Review moat
Great425.18avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$9.77–$133.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, knicks is a $2.3M/yr Amazon United States market (5.0M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun. Verdict: Launch it — 73/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
knicks market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $1.9M–$2.4M
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #10,954
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 64%
- Out of stock
- 18.7%
- Avg brand age
- 40 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
75
Top-5 brand share
77%
Top 20: 95%
Top-5 click share
22%
Top 20: 58%
Open market
19%
- Outerstuff34%
- New York Knicks23%
- 500 LEVEL11%
- GAP5%
- New Era4%
- rosemia4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 60.6×
Top knicks search terms
- knicks1.6M/yr
- knicks t shirt851K/yr
- knicks jersey376K/yr
- knicks shirt344K/yr
- new york knicks403K/yr
- ny knicks217K/yr
- ny knicks t shirt141K/yr
- new york knicks shirt144K/yr
- knick156K/yr
- new york knicks t-shirts80K/yr
Top knicks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jalen Brunson New York Knicks NBA Kids Youth 8-20 Blue Icon Edition Swingman Jersey (US Numeric 10 12 Regular Blue)
Outerstuff$91.324.7★48 rev
NBA New York Knicks Officially Licensed T-Shirt Men Black Small
New York Knicks$21.564.1★320 rev
Jalen Brunson New York Knicks NBA Kids Youth 8-20 Association Edition White Swingman Jersey (US Numeric 14 16 Regular Jalen Brunson New York Knicks White)
Outerstuff$106.664.8★15 rev
rosemia Oversized Tshirts for Women Summer Short Sleeve Round Neck Graphic Tee Shirt Black New York L
rosemia$9.774.5★1,464 rev
Jalen Brunson New York Knicks NBA Kids Youth 8-20 Ivory Cream City Edition Swingman Jersey (US Numeric 14 16 Regular Cream)
Outerstuff$116.745.0★7 rev
Newest
by launch date
New York Basketball Champions 2026 Graphic T-Shirt | Blue Orange Hoop Trophy Fan Tee | NYC Hoops Championship Gift Men Women
Generic$19.7566 rev
adidas NBA New York Knicks Mens 1/4 Zip Pullover Blue Sweatshirt Medium
adidas$33.602 rev
NBA 2026 Eastern Conference Finals Knicks Next Level T-Shirt Men Black Small
New York Knicks$21.7083 rev
500 LEVEL New York Knicks Vs. Everybody Mens Premium T-Shirt (Tri Black Medium)
500 LEVEL$42.636 rev
Jalen Brunson New York Knicks NBA Kids Youth 8-20 Ivory Cream City Edition Swingman Jersey (US Numeric 14 16 Regular Cream)
Outerstuff$116.747 rev
Trending
90-day click momentum500 LEVEL New York Knicks Vs. Everybody Mens Premium T-Shirt (Tri Black Medium)
500 LEVEL$42.634.4★
500 LEVEL New York Knicks Starting 5 Shirt (Royal Blue X-Large)
500 LEVEL$37.844.2★
Jalen Brunson New York Knicks NBA Kids Youth 8-20 Association Edition White Swingman Jersey (US Numeric 14 16 Regular Jalen Brunson New York Knicks White)
Outerstuff$106.664.8★
Jalen Brunson New York Knicks NBA Kids Youth 8-20 Black Icon Edition Swingman Jersey (US Numeric 10 12 Regular Black)
Outerstuff$100.794.6★
rosemia Oversized Tshirts for Women Summer Short Sleeve Round Neck Graphic Tee Shirt Black New York L
rosemia$9.774.5★
What buyers say about knicks
What buyers praise and complain about, mined from review topics.What buyers love
“Fit was accurate”
“Good quality shirt”
“It's comfortable”
“Good Value”
“Colors are bright”
“Material is so soft”
“As advertised”
“Soft cotton”
“The design is so cute”
“Gift”
What buyers complain about
“Runs a bit small”
“Low quality”
“The print also doesn't look centered”
“Thin”
“The color is off”
“Looks can be deceiving”
“Material not best cotton”
“It feels broken in from the first wear”
“Shrinks”
“Would not spend this much money”
Top return reasons
Common questions
- Is knicks profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 108 tracked products. 21 of 46 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Launch it (73/100).
- How competitive is the knicks niche?
- 35 brands and 75 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in knicks?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Print Quality. The return rate is 2.0%.
- When does demand for knicks peak?
- Demand peaks in May–Jun; the busiest month runs 60.6× the quietest.
- What does it cost to enter the knicks niche?
- Listings span $9.77–$133.54; the average listing price is $48.67 (sweet spot $15–$100). The average incumbent carries 425 reviews — the moat a new listing must climb.