How competitive is the Knicks niche on Amazon United States?

35 brands and 75 sellers compete in Knicks on Amazon United States. The top 5 Knicks products take 22% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Knicks?

Knicks buyers on Amazon United States complain most about Size-Overall, Quality-Overall, Print Quality, the themes mined from the niche's reviews. Its return rate is 2.0%.

What does it cost to enter the Knicks niche?

Knicks sells for $48.67 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $9.77–$133.54. The average incumbent carries 425 reviews — the moat a new listing must climb.

Knicks

Knicks clears our launch bar: a $2.3M/yr market growing >1,000% this quarter with returns at 2.0%.

Signals Trending Out of Stock

Flapen Score

Launch it

Top 1% of 8,101 Sports & Outdoors niches · +26 vs the category median of 47

This niche Category average · 8,101 niches

Is Knicks profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Knicks is a $2.3M/yr Amazon United States market (5.0M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun. Verdict: Launch it — 73/100.

Knicks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved >1,000% over the last 90 days and 0.9% of searches end in a purchase.

$2.3M

revenue / yr

Units sold / yr50K

Search volume / yr>1,000%5.0M

Conversion rate0.9%

Avg price$48.67

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers35 · 75

Top-5 product click share22%

Open market23%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 108 products

Top Knicks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jalen Brunson New York Knicks NBA Kids Youth 8-20 Blue Icon Edition Swingman Jersey (US Numeric 10 12 Regular Blue)

Price: $91.32
Rating: 4.7/5
Reviews: 48
Age: 2y ago

NBA New York Knicks Officially Licensed T-Shirt Men Black Small

Price: $21.56
Rating: 4.1/5
Reviews: 320
Age: 2y ago

Jalen Brunson New York Knicks NBA Kids Youth 8-20 Association Edition White Swingman Jersey (US Numeric 14 16 Regular Jalen Brunson New York Knicks White)

Price: $106.66
Rating: 4.8/5
Reviews: 15
Age: 1y ago

rosemia Oversized Tshirts for Women Summer Short Sleeve Round Neck Graphic Tee Shirt Black New York L

Price: $9.77
Rating: 4.5/5
Reviews: 1,464
Age: 1y ago

Jalen Brunson New York Knicks NBA Kids Youth 8-20 Ivory Cream City Edition Swingman Jersey (US Numeric 14 16 Regular Cream)

Price: $116.74
Rating: 5.0/5
Reviews: 7
Age: 3mo ago

Newest

by launch date

New York Basketball Champions 2026 Graphic T-Shirt | Blue Orange Hoop Trophy Fan Tee | NYC Hoops Championship Gift Men Women

Price: $19.75
Rating: 4.3/5
Reviews: 66
Age: 1mo ago

adidas NBA New York Knicks Mens 1/4 Zip Pullover Blue Sweatshirt Medium

Price: $33.60
Rating: 3.0/5
Reviews: 2
Age: 1mo ago

NBA 2026 Eastern Conference Finals Knicks Next Level T-Shirt Men Black Small

Price: $21.70
Rating: 4.5/5
Reviews: 83
Age: 2mo ago

500 LEVEL New York Knicks Vs. Everybody Mens Premium T-Shirt (Tri Black Medium)

Price: $42.63
Rating: 4.4/5
Reviews: 6
Age: 2mo ago

Jalen Brunson New York Knicks NBA Kids Youth 8-20 Ivory Cream City Edition Swingman Jersey (US Numeric 14 16 Regular Cream)

Price: $116.74
Rating: 5.0/5
Reviews: 7
Age: 3mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

Top-5 brand share

77%

Top 20: 95%

Top-5 click share

22%

Top 20: 58%

Open market

19%

Outerstuff34%
New York Knicks23%
500 LEVEL11%
GAP5%
New Era4%
rosemia4%

Knicks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.0MCVR0.9%Products108Brands35Top 5 Brands77%OOS Rate18.7%Rating4.5★Reviews425Avg BSR#10,954

Peak months: May, Jun · busiest ÷ quietest = 60.6×

Top Knicks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

knicks1.6M/yr >1,000%0.2% conv.
knicks t shirt851K/yr >1,000%0.9% conv.
knicks jersey376K/yr >1,000%0.3% conv.
knicks shirt344K/yr >1,000%0.7% conv.
new york knicks403K/yr +994.2%0.3% conv.
ny knicks217K/yr >1,000%0.3% conv.
ny knicks t shirt141K/yr >1,000%0.9% conv.
new york knicks shirt144K/yr >1,000%0.8% conv.
knick156K/yr +277.5%0.0% conv.
new york knicks t-shirts80K/yr >1,000%0.9% conv.

What reviews say buyers love and hate about Knicks

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Size-Overall30%

“Fit was accurate”

Quality-Overall22%

“Good quality shirt”

Comfort-Overall9%

“It's comfortable”

Value For Money8%

“Good Value”

Color5%

“Colors are bright”

What buyers complain about

78% of reviews

Size-Overall33%

“Runs a bit small”

Quality-Overall20%

“Low quality”

Print Quality5%

“The print also doesn't look centered”

Thickness4%

“Thin”

Color3%

“The color is off”

Knicks return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

81%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

58%

2Length

3Material Quality

4Chest Fit

5Advertised Vs Actual Product

Common Knicks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Knicks 73/100 on Amazon United States — Launch it. The niche generates $2.3M/yr across 108 tracked products. 21 of 46 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.