Kindermat

Shoppers searched for this 605K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +46.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $332K a year.

Searches, last 12 months

605K

Growth, 90 days vs prior 90

+46.0%

Conversion, latest week

1.6%

Market size, estimated

$332Ka year

Peak month

August11.6× the quietest month

Top search term

nap mat for toddlers girls69K searches a year

Listings sell for $33.45 on average, from $19.40 to $83.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $33.45 that is $8K to $17K a year per listing.

Average price

$33.45inside the $15 to $100 sweet spot

Price range

$19.40–$83.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$8K–$17K

Returns

3.1%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #56 within Accessories. It carries 1,326 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

83%

Out of stock, average day

4.1%

Average rank

#56in Accessories

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

1,326per listing

Listings tracked

40

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months