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Kilos Gear Air Sleeping Pad

Fail

The top 5 products take 100% of clicks, so Kilos Gear Air Sleeping Pad is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$7K/yr4K searches / yr
90-day growth
+37.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 14 sellers

Flapen Score

Kilos Gear Air Sleeping Pad against its category

The dotted line is the Sports & Outdoors average. Past it, Kilos Gear Air Sleeping Pad is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kilos Gear Air Sleeping Pad market on Amazon at a glance

Shoppers on Amazon United States searched for Kilos Gear Air Sleeping Pad 4K times last year and spent an estimated $7K. All 3 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+37.1%
Conversion, latest week
4.2%
Market size, estimated
$7Ka year
Peak month
August29.3× the quietest month
Top search term
yuzonc camping sleeping pad4K searches a year

02 · Price

A sale here is worth $39.12.

Listings sell for $39.12 on average, from $26.13 to $52.16. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $39.12 that is $0 to $4K a year per listing.

Average price
$39.12inside the $15 to $100 sweet spot
Price range
$26.13–$52.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Sleeping Bags & Camp Bedding. It carries 2,488 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3in Sleeping Bags & Camp Bedding
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
2,488per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kilos Gear Air Sleeping Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 232%
  • Brand 313%
  • Open — no brand owns it (0%)

Demand

Kilos Gear Air Sleeping Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 29.3×

Reviews and returns

What reviews say buyers love and hate about Kilos Gear Air Sleeping Pad

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Inflation/Deflation”
6.0%of orders come back
“Does not stay inflated”
A buyer, on “Inflation/Deflation”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kilos Gear Air Sleeping Pad questions

Answered from the same tracked data.