Kids Yoga Mat
Skip itSoft demand (-3.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.53avg listing price — sweet spot $15–$100
Price range
Incredible$14.95–$100.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Okay$240K$240K/yr · 377K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,642.08avg incumbent reviews — the moat a new listing must climb
Is kids yoga mat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kids yoga mat is a $240K/yr Amazon United States market (377K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
kids yoga mat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $252K–$315K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #201
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 92%
- Out of stock
- 8.1%
- Avg brand age
- 44 months
- Avg seller age
- 166 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
25
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
39%
Top 20: 81%
Open market
28%
- Gaiam28%
- ABTECH13%
- Antsy Pants10%
- CAMBIVO8%
- OMFLEX7%
- Myga6%
kids yoga mat demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 2.1×
Top kids yoga mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kids yoga mat140K/yr
- yoga mat for kids36K/yr
- kids yoga mats ages 3-635K/yr
- yoga mat kids24K/yr
- toddler yoga mat25K/yr
- kid yoga mat22K/yr
- kids yoga mats ages 6-10 girls25K/yr
- yoga mats for kids14K/yr
- kids yoga mats11K/yr
- baby yoga mat6K/yr
Top kids yoga mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kids Yoga Mat Set - Fun Unicorn Yoga Mat for Girls - Comfortable - Chemical Free - Non-Toxic - Non-Slip - 60 X 24 X 0.2 Inches - w/ 12 Yoga Cards for Kids - Carrier Bag with Strap - Pink - Ages 4-12
ABTECH$39.854.7★736 rev
CAMBIVO Yoga Mat for Women Men Kids 72 x 24 TPE Yoga Mats 1/3 & 1/4 & 2/5 Inch Extra Thick Yoga Mat Non Slip Workout Mat with Carrying Strap for Yoga Pilates Meditation and Floor Exercises
CAMBIVO$25.734.5★2,295 rev
Gaiam Kids Yoga Mat Exercise Mat Yoga for Kids with Fun Prints - Playtime for Babies Active & Calm Toddlers and Young Children (60 L x 24 W x 3mm Thick)
Gaiam$18.064.8★9,323 rev
Gaiam Kids Yoga Mat Exercise Mat Yoga for Kids with Fun Prints - Playtime for Babies Active & Calm Toddlers and Young Children (60 L x 24 W x 3mm Thick) - Chomper
Gaiam$20.664.8★9,323 rev
Hello Fit Bulk Kids Yoga Mats 10 Pack 60x24in 4mm Assorted
Hello Fit$86.574.4★162 rev
Newest
by launch date
Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Purple 72L X 24W X 2/5 Inch Thick 10mm
Gaiam$22.1446,174 rev
OMFLEX Premium Kids Yoga Mats/Exercise Mats/Play Mats with Carrying Strap 60x24 Non-Slip Mats with Fun Prints for Children 3mm Thick Dolphins Car and Supergirl Designs PVC-Free (Space)
OMFLEX$39.9944 rev
Omflex Kids Yoga Mat with Carrying Strap 60x24 Non-Slip Premium Exercise Mat for Kids 3mm Thick Non-Toxic PVC-Free Play Mat for Children Dolphin Car & Supergirl Designs (Car)
OMFLEX$37.0644 rev
Plyopic Kids Yoga Mat - Non-Slip Lightweight TPE Exercise Mat - Ideal for Boys & Girls (Ages 3-12) Toddlers & Children in Kindergarten Preschool School. PVC Free. 6mm Thick. Carry Strap
Plyopic$39.55183 rev
PAIDU Yoga Mat Non Slip Anti-tear extra thick-2/5 inch10MMHigh Resiliency Professional POE Yoga Mats for Women Men Kids 72x24inch Workout Yoga Pilates and Floor Exercise with Carrier Strap
PAIDU$45.85319 rev
Trending
90-day click momentumOMFLEX Premium Kids Yoga Mats/Exercise Mats/Play Mats with Carrying Strap 60x24 Non-Slip Mats with Fun Prints for Children 3mm Thick Dolphins Car and Supergirl Designs PVC-Free (Space)
OMFLEX$39.994.6★
CAMBIVO Yoga Mat for Women Men Kids 72 x 24 TPE Yoga Mats 1/3 & 1/4 & 2/5 Inch Extra Thick Yoga Mat Non Slip Workout Mat with Carrying Strap for Yoga Pilates Meditation and Floor Exercises
CAMBIVO$25.734.5★
PAIDU Yoga Mat Non Slip Anti-tear extra thick-2/5 inch10MMHigh Resiliency Professional POE Yoga Mats for Women Men Kids 72x24inch Workout Yoga Pilates and Floor Exercise with Carrier Strap
PAIDU$45.854.4★
Antsy Pants Kids Yoga Mat - Yoga Mats for Kids Home Workout Travel Fitness Pilates Stretching Sturdy Non-Slip Exercise Mat for Toddlers Size 60 x 24 3mm Thick Free of Toxic Phthalates
Antsy Pants$20.154.8★
Upward Fit Value 3mm Bulk Yoga Mats 12 Pack 68x24in Cheerful
UPWARD FIT$100.214.4★
What reviews say buyers love and hate about kids yoga mat
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“I especially appreciate the extra thickness for my hardwood floors”
“it provides the perfect amount of cushioning”
“Great value”
“Extremely Comfortable”
“Makes floor exercises much easier on the body”
“Great Grip”
“The color is also really pretty”
“its soft”
“Very easy to use”
What buyers complain about
“Bad smell”
“Its paper thin”
“Not very durable”
“doesnt grip well”
“Garbage”
“Also the straps are nothing more than straps”
“Not worth price”
“Too thin”
“It doesn't provide any padding at all”
“Stretch marks over time”
Top return reasons
Common kids yoga mat questions
- Is kids yoga mat profitable to sell on Amazon United States?
- The niche generates $240K/yr across 37 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the kids yoga mat niche?
- 18 brands and 25 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in kids yoga mat?
- Top complaints mined from reviews: Smell, Thickness, Durability. The return rate is 2.6%.
- When does demand for kids yoga mat peak?
- Demand peaks in Aug–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the kids yoga mat niche?
- Listings span $14.95–$100.21; the average listing price is $31.53 (sweet spot $15–$100). The average incumbent carries 7,642 reviews — the moat a new listing must climb.