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Kids Yoga Mat

Fail

Demand is soft, at -3.9% this quarter, so Kids Yoga Mat is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$240K/yr377K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
39%top-5 click share · 18 brands · 25 sellers

Flapen Score

Kids Yoga Mat against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Yoga Mat is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Yoga Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Yoga Mat 377K times last year and spent an estimated $240K. The top 5 brands take 66% of clicks. Demand peaks in Aug–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months
377K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
2.0%
Market size, estimated
$240Ka year
Peak month
December2.1× the quietest month
Top search term
kids yoga mat140K searches a year

02 · Price

A sale here is worth $31.53.

Listings sell for $31.53 on average, from $14.95 to $100.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $31.53 that is $3K to $8K a year per listing.

Average price
$31.53inside the $15 to $100 sweet spot
Price range
$14.95–$100.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #201 within Yoga. It carries 7,642 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
84%
Out of stock, average day
8.1%
Average rank
#201in Yoga
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
7,642per listing
Listings tracked
37

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Kids Yoga Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

25

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

39%

Top 20: 81%

Open market

28%

  • Brand 128%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Kids Yoga Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Kids Yoga Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids yoga mat140K/yr
  • yoga mat for kids36K/yr
  • kids yoga mats ages 3-635K/yr
  • yoga mat kids24K/yr
  • toddler yoga mat25K/yr
  • kid yoga mat22K/yr
  • kids yoga mats ages 6-10 girls25K/yr
  • yoga mats for kids14K/yr
  • kids yoga mats11K/yr
  • baby yoga mat6K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Yoga Mat

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Smell”
2.6%of orders come back
“Bad smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kids Yoga Mat questions

Answered from the same tracked data.