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Kids Wetsuit

Fail

An estimated 17.0% of orders come back, so Kids Wetsuit is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$138K/yr363K searches / yr
90-day growth
+49.5%search demand this quarter
Competition
36%top-5 click share · 18 brands · 37 sellers

Flapen Score

Kids Wetsuit against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Wetsuit is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Wetsuit market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Wetsuit 363K times last year and spent an estimated $138K. The top 5 brands take 83% of clicks. Demand peaks in Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +49.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
363K
Growth, 90 days vs prior 90
+49.5%
Conversion, latest week
0.9%
Market size, estimated
$138Ka year
Peak month
June2.1× the quietest month
Top search term
kids wetsuit75K searches a year

02 · Price

A sale here is worth $40.88.

Listings sell for $40.88 on average, from $20.93 to $109.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $40.88 that is $0 to $4K a year per listing.

Average price
$40.88inside the $15 to $100 sweet spot
Price range
$20.93–$109.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
17.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #16 within Water Sports. It carries 907 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#16in Water Sports
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
907per listing
Listings tracked
54

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Kids Wetsuit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

18 flat

Sellers

37

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

36%

Top 20: 72%

Open market

14%

  • Brand 147%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (12 brands, 14%)

Demand

Kids Wetsuit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Search terms

Top Kids Wetsuit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids wetsuit75K/yr
  • wetsuit for kids54K/yr
  • toddler wetsuit34K/yr
  • kids wet suit22K/yr
  • wet suits for boys23K/yr
  • girls wetsuit16K/yr
  • wet suits for girls19K/yr
  • kids wetsuit for boys16K/yr
  • boys wetsuit16K/yr
  • kids wetsuit for girls12K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Wetsuit

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Warmth”
28%of negative reviews mention “Size-Overall”
17.0%of orders come back
“But not true to size”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kids Wetsuit questions

Answered from the same tracked data.