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Kids Waders

Fail

An estimated 9.6% of orders come back, so Kids Waders is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$143K/yr265K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
32%top-5 click share · 19 brands · 23 sellers

Flapen Score

Kids Waders against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Waders is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Waders market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Waders 265K times last year and spent an estimated $143K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
1.1%
Market size, estimated
$143Ka year
Peak month
December2.8× the quietest month
Top search term
kids waders65K searches a year

02 · Price

A sale here is worth $51.37.

Listings sell for $51.37 on average, from $31.94 to $170.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $51.37 that is $0 to $5K a year per listing.

Average price
$51.37inside the $15 to $100 sweet spot
Price range
$31.94–$170.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
9.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #50 within Accessories. It carries 697 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#50in Accessories
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
697per listing
Listings tracked
59

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Kids Waders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

23

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

32%

Top 20: 73%

Open market

24%

  • Brand 127%
  • Brand 215%
  • Brand 313%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Kids Waders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Kids Waders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids waders65K/yr
  • waders for kids33K/yr
  • youth waders43K/yr
  • kids waders with boots waterproof12K/yr
  • toddler waders14K/yr
  • kids fishing waders9K/yr
  • kids waders for fishing14K/yr
  • fishing waders for kids7K/yr
  • kid waders8K/yr
  • youth fishing waders6K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Waders

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Size-Overall”
9.6%of orders come back
“Size chart is incorrect”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kids Waders questions

Answered from the same tracked data.