Kids Survival Kit

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

-35.6%

Conversion, latest week

4.6%

Market size, estimated

$67Ka year

Peak month

December8.0× the quietest month

Top search term

bow drill fire starter kit20K searches a year

Listings sell for $18.83 on average, from $6.68 to $58.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.83 that is $2K to $5K a year per listing.

Average price

$18.83inside the $15 to $100 sweet spot

Price range

$6.68–$58.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.5%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #52 within Safety & Survival. It carries 1,876 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

85%

Out of stock, average day

4.5%

Average rank

#52in Safety & Survival

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

1,876per listing

Listings tracked

13

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months