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Kids Sports Sunglasses

Maybe

Products sell for $53.42 on average, inside the sweet spot. But buyers convert on only 1.3% of searches, so Kids Sports Sunglasses is a Maybe.

Flapen Score
52
52 / 100
Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 47
Market size
$96K/yr137K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
25%top-5 click share · 31 brands · 48 sellers

Flapen Score

Kids Sports Sunglasses against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Sports Sunglasses is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Sports Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Sports Sunglasses 137K times last year and spent an estimated $96K. The top 5 brands take 75% of clicks. Demand peaks in May–Jun. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
1.3%
Market size, estimated
$96Ka year
Peak month
June3.4× the quietest month
Top search term
kids oakley sunglasses18K searches a year

02 · Price

A sale here is worth $53.42.

Listings sell for $53.42 on average, from $7.49 to $159.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $53.42 that is $0 to $5K a year per listing.

Average price
$53.42inside the $15 to $100 sweet spot
Price range
$7.49–$159.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #315 within Sports Sunglasses. It carries 690 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#315in Sports Sunglasses
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
690per listing
Listings tracked
79

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Kids Sports Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

48

Top-5 brand share

75%

Top 20: 95%

Top-5 click share

25%

Top 20: 62%

Open market

22%

  • Brand 160%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Kids Sports Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 3.4×

Search terms

Top Kids Sports Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids oakley sunglasses18K/yr
  • youth oakley sunglasses15K/yr
  • oakley youth sunglasses12K/yr
  • oakley kids sunglasses10K/yr
  • oakley sunglasses for kids12K/yr
  • sunglasses teen boy8K/yr
  • sports glasses for kids8K/yr
  • oakley kids6K/yr
  • teen boy sunglasses age 12-145K/yr
  • kids fishing glasses3K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Sports Sunglasses

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
37%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Too big”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kids Sports Sunglasses questions

Answered from the same tracked data.