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Kids+sports

Maybe

Search demand grew +182.7% this quarter. But the top 5 products take 81% of clicks, so Kids+sports is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 8,101 Sports & Outdoors niches · +8 vs the category median of 47
Market size
$870K/yr462K searches / yr
90-day growth
+182.7%search demand this quarter
Competition
81%top-5 click share · 8 brands · 14 sellers

Flapen Score

Kids+sports against its category

The dotted line is the Sports & Outdoors average. Past it, Kids+sports is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids+sports market on Amazon at a glance

Shoppers on Amazon United States searched for Kids+sports 462K times last year and spent an estimated $870K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 462K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +182.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $870K a year.

Searches, last 12 months
462K
Growth, 90 days vs prior 90
+182.7%
Conversion, latest week
2.9%
Market size, estimated
$870Ka year
Peak month
December15.7× the quietest month
Top search term
jazzminton paddle game with net155K searches a year

02 · Price

A sale here is worth $64.92.

Listings sell for $64.92 on average, from $14.94 to $184.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 4,000 to 5,000 of them. At $64.92 that is $260K to $325K a year per listing.

Average price
$64.92inside the $15 to $100 sweet spot
Price range
$14.94–$184.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
4,000–5,000
Revenue per listing a year
$260K–$325K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #163 within Tennis & Racquet Sports. It carries 613 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#163in Tennis & Racquet Sports
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
613per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Kids+sports products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

10%

  • Brand 142%
  • Brand 214%
  • Brand 313%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (2 brands, 10%)

Demand

Kids+sports search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 15.7×

Search terms

Top Kids+sports search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jazzminton paddle game with net155K/yr
  • jazzminton158K/yr
  • jazzminton sport45K/yr
  • jazzminton sport sets with net and paddles6K/yr
  • funsparks jazzminton paddle ball game11K/yr
  • funsparks13K/yr
  • jazzminton set9K/yr
  • jazzminton game5K/yr
  • jazzminton net4K/yr
  • jazzminton sport set25K/yr

Reviews and returns

What reviews say buyers love and hate about Kids+sports

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Fun/Entertainment Experience”
10%of negative reviews mention “Durability”
4.6%of orders come back
“I don't know how long it will hold up”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kids+sports questions

Answered from the same tracked data.