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Kids Ski Goggles

Fail

Demand is soft, at -95.0% this quarter, so Kids Ski Goggles is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$244K/yr503K searches / yr
90-day growth
-95.0%search demand this quarter
Competition
44%top-5 click share · 15 brands · 30 sellers

Flapen Score

Kids Ski Goggles against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Ski Goggles is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Ski Goggles market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Ski Goggles 503K times last year and spent an estimated $244K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 503K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -95.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.

Searches, last 12 months
503K
Growth, 90 days vs prior 90
-95.0%
Conversion, latest week
2.3%
Market size, estimated
$244Ka year
Peak month
January53.1× the quietest month
Top search term
kids ski goggles158K searches a year

02 · Price

A sale here is worth $21.38.

Listings sell for $21.38 on average, from $9.00 to $64.20. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $21.38 that is $16K to $21K a year per listing.

Average price
$21.38inside the $15 to $100 sweet spot
Price range
$9.00–$64.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$21K
Returns
10.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #71 within Winter Sports. It carries 2,000 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#71in Winter Sports
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,000per listing
Listings tracked
28

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Kids Ski Goggles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

30

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

44%

Top 20: 91%

Open market

19%

  • Brand 127%
  • Brand 225%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Kids Ski Goggles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 53.1×

Search terms

Top Kids Ski Goggles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids ski goggles158K/yr
  • ski goggles kids88K/yr
  • snow goggles kids31K/yr
  • toddler ski goggles29K/yr
  • kids snow goggles30K/yr
  • youth ski goggles36K/yr
  • ski google kids12K/yr
  • ski goggles for kids 6-146K/yr
  • ski goggles for kids9K/yr
  • kids ski goggles boys19K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Ski Goggles

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Quality-Overall”
10.2%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kids Ski Goggles questions

Answered from the same tracked data.