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Kids Roller Blades Boys Ages 6-12

Fail

Demand is soft, at -30.9% this quarter, so Kids Roller Blades Boys Ages 6-12 is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$169K/yr249K searches / yr
90-day growth
-30.9%search demand this quarter
Competition
45%top-5 click share · 11 brands · 20 sellers

Flapen Score

Kids Roller Blades Boys Ages 6-12 against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Roller Blades Boys Ages 6-12 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Roller Blades Boys Ages 6-12 market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Roller Blades Boys Ages 6-12 249K times last year and spent an estimated $169K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
1.5%
Market size, estimated
$169Ka year
Peak month
December5.3× the quietest month
Top search term
roller blades boys ages 8-1266K searches a year

02 · Price

A sale here is worth $46.03.

Listings sell for $46.03 on average, from $30.43 to $99.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $46.03 that is $5K to $12K a year per listing.

Average price
$46.03inside the $15 to $100 sweet spot
Price range
$30.43–$99.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #17 within Skates, Skateboards & Scooters. It carries 1,999 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#17in Skates, Skateboards & Scooters
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,999per listing
Listings tracked
31

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Kids Roller Blades Boys Ages 6-12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

20

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

9%

  • Brand 135%
  • Brand 227%
  • Brand 311%
  • Brand 49%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

Kids Roller Blades Boys Ages 6-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Kids Roller Blades Boys Ages 6-12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roller blades boys ages 8-1266K/yr
  • boys rollerblades49K/yr
  • boys roller blades27K/yr
  • boys roller blades for kids ages 8-1217K/yr
  • roller blades boys15K/yr
  • roller blades for boys10K/yr
  • rollerblades boys ages 8-1211K/yr
  • boys inline skates8K/yr
  • kids rollerblades boys8K/yr
  • kids inline skates for boys6K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Roller Blades Boys Ages 6-12

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Durability”
4.0%of orders come back
“Did not last”
A buyer, on “Durability”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kids Roller Blades Boys Ages 6-12 questions

Answered from the same tracked data.