Is kids raiders apparel profitable to sell on Amazon United States?

The niche generates $27K/yr across 47 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (38/100).

How competitive is the kids raiders apparel niche?

17 brands and 19 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in kids raiders apparel?

Top complaints mined from reviews: Durability, Quality-Overall, Strap/String Quality. The return rate is 5.6% — above our launch gate.

When does demand for kids raiders apparel peak?

Demand peaks in Aug–Sep–Oct–Dec; the busiest month runs 5.7× the quietest.

What does it cost to enter the kids raiders apparel niche?

Listings span $9.41–$109.89; the average listing price is $31.78 (sweet spot $15–$100). The average incumbent carries 2,425 reviews — the moat a new listing must climb.

Kids Raiders Apparel

Skip it

A small market ($27K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$31.78

avg listing price — sweet spot $15–$100

Price range

Great$9.41–$109.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,424.89

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Growth

Bad-12.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$27K

$27K/yr · 68K searches

Signals High Returns

Is kids raiders apparel profitable on Amazon?

According to Flapen's Amazon United States niche tracking, kids raiders apparel is a $27K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Aug–Sep–Oct–Dec. Verdict: Skip it — 38/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

kids raiders apparel market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $40K–$48K; units × avg price
Conversion rate: 1.2%
Avg BSR: #503
Page quality: 0%
Prime: 85%
Sponsored: 57%
Out of stock: 22.7%
Avg brand age: 45 months
Avg seller age: 164 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

17 flat

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

36%

Top 20: 72%

Open market

21%

FOCO44%
Outerstuff12%
Ultra Game9%
PICNIC TIME6%
Vera Bradley4%
Denco4%

kids raiders apparel demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 5.7×

Open Trend

Top kids raiders apparel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

raiders backpack14K/yr +34.4%0.9% conv.
raiders bag7K/yr +39.3%0.8% conv.
raiders kids7K/yr -7.0%0.3% conv.
kids raiders shirt6K/yr -25.4%0.2% conv.
raiders jersey for kids8K/yr -51.2%0.7% conv.
kids raiders jersey6K/yr -50.4%0.4% conv.
raiders backpack for men3K/yr -1.2%0.6% conv.
raiders kids jersey4K/yr -44.3%0.3% conv.
raiders gifts for kids3K/yr -7.8%0.3% conv.
kids raiders apparel6K/yr -60.0%0.0% conv.

All search terms

Top kids raiders apparel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FOCO NFL Officially Licensed Football Team Color Primary Logo 2 Tone Big Logo Color Block School Bag Travel Backpack - Las Vegas Raiders

FOCO$34.834.8★59 rev

FOCO NFL Officially Licensed Team Color Primary Logo Solid Stripe Football School Bag Travel Backpack - Las Vegas Raiders - Black

FOCO$34.904.4★32 rev

FOCO Las Vegas Raiders NFL Colorblock Action Backpack

FOCO$36.394.5★1,090 rev

Vera Bradley Womens Cotton Nfl Small Backpack (Multiple Teams Available) Lasvegasraidersonsilver/Blackbandana One Size

Vera Bradley$50.404.7★131 rev

NFL FOCO Las Vegas Raiders Large Black Team Wordmark Crossbody Belt Bag Tote Purse

FOCO$33.754.6★51 rev

Newest

by launch date

Picnic TIME Las Vegas Raiders Strider Crossbody Cooler Sling Bag Insulated 3 Can Capacity Tactical Shoulder Pack Water Resistant Black Travel Chest Bag & Small Outdoor Daypack (Black)

PICNIC TIME$38.933 rev

3mo ago

Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Las Vegas Raiders Black 4T

Wes and Willy$23.67102 rev

11mo ago

Ultra Game Youth NFL Official Super Soft Supreme Jersey Shirt Las Vegas Raiders Team Color 10-12

Ultra Game$23.851,186 rev

12mo ago

Custom School Backpack High Capacity Student Bag Football City Gifts for Kids Backpack Men Women Add Name & Number

Generic$37.820 rev

12mo ago

FOCO NFL Officially Licensed Team Color Primary Logo Solid Stripe Football School Bag Travel Backpack - Las Vegas Raiders - Black

FOCO$34.9032 rev

1y ago

What reviews say buyers love and hate about kids raiders apparel

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Good quality very spacious”

Size-Overall10%

“Just the right size”

Storage Capacity10%

“It has the ability to hold a lot of stuff”

Value For Money10%

“Great deal”

Durability10%

“Durable and strong”

Comfort-Overall5%

“Very comfortable”

Advertised Vs Actual Product4%

“Works as advertised”

Strength3%

“It's spacious and sturdy”

Ease Of Use2%

“it's easy to use”

Strap/String Quality2%

“the straps are comfortable”

What buyers complain about

Durability13%

“almost immediately started coming apart”

Quality-Overall13%

“Cheaply Made”

Strap/String Quality9%

“One of the straps broke after a few months”

Size-Overall6%

“Bigger than I thought”

Zipper Quality6%

“Bad zippers feels cheap”

Stitch/Finish/Polish6%

“It is ripped at the seams”

Strength5%

“Not very sturdy”

Material Quality4%

“Poor quality material in the buckles”

Design-Overall4%

“Bad bag design”

Weight Heavy3%

“only down side is its kinda heavy with not to much stuff inside”

Top return reasons

Size-Overall56%

Pockets/Compartments15%

Advertised Vs Actual Product4%

Zipper Quality4%

Material Quality3%

Value For Money3%

Quality-Overall2%

Wrong Dimensions2%