Kids Outdoor Play Equipment

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $905K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-8.1%

Conversion, latest week

0.4%

Market size, estimated

$905Ka year

Peak month

March3.6× the quietest month

Top search term

kids outdoor play equipment632K searches a year

Listings sell for $167.65 on average, from $13.12 to $809.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $167.65 that is $0 to $17K a year per listing.

Average price

$167.65above the $15 to $100 sweet spot

Price range

$13.12–$809.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$17K

Returns

2.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #124 within Leisure Sports & Game Room. It carries 2,446 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

83%

Out of stock, average day

3.3%

Average rank

#124in Leisure Sports & Game Room

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

2,446per listing

Listings tracked

53

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

38 months